Research report on
“COMPARATIVE STUDY OF NOKIA MARKETING”
Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of
BBA
Of
Punjab Technical University
Under The Guidance Of
MR. JAGJIT SINGH

Submitted by
Bhupinder Narang
Roll no.104142461752
B.I.S GROUP OF COLLEGE GAGRA (MOGA)

Certificate of supervision

This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU.

Signature of supervision
Place: SHRUTI BATRA
Date:

Seal of Dean

Declaration

I hereby declare that the research project “COMPARATIVE STUDY OF NOKIA MARKETING” titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma.

Date :
Place:
Signature of candidate Bhupinder Narang Roll No: 104142461752

Table of Contents

1. | Declaration | | 2. | Preface | | 3. | Acknowledgement | | 4. | Introduction to the Organization A brief history of Nokia | Nokia Introduction | SCOPE | PAKISTAN DRIVEN STRATEGY | S.W.O.T | Accessories and Features | | | 5. | Maketing Objectives | | 6. | Organization’s Network: | | 7. | List Of Nokia Products | | 8. | | | 9. | Consumer Buying Behaviour | | 10. | Customer Driven Market Stratety Market Segmentation | Market Targeting | Market Positioning | Market Mix 4P’s | Positioning Strategy (slogan, logo….) | | | 11. | Product life cycle- Mobile phones | | 12. | Competition in the Market | | 13. | Nokia Brand Personality | | 14. | Nokia Product Design | | 15. | Need Chart | |

16. |