Strengths  Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world.
 It is also known for the Creativity, Innovativeness, durability & reliability.
 It has very good financial position, higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM)
 Nokia leads the global cell phone industry
 Nokia dominates the world cellular industry because it has the Strong R & D facilities.
 Nokia also possessing the all fashion strategies and four style new generation characteristic from manufacturers
 It has diverse work force and advanced technology.
Weaknesses
 It has declared its profits had dropped by 40 % in 2010.
 Nokia mobile phones prices are higher as compare to the prices of china mobiles handsets.
 Nokia presence in the US cellular industry is very low and in Japan it has very weak position.
 In India Nokia has few service centres and very appalling after sales service
 In Japan Nokia closed the mobile handset distribution and also cancelled the distribution of E71 handset due to low market preference.
Opportunities
 In 2011, the global cell phone industry expected to grow by double digits
 Today, Asia-Pacific mobile phone industry is one of the fastest-growing industries in the world.
 Developing countries like China, Bangladesh, India and Pakistan has enormous demand potential.
 Nokia had a 50-50 joint venture with Siemens of Germany
 Youth wants the stylish aesthetics, fashionable handsets, it drive the new market for players.
Threats
 Consumers are becoming more complicated in the choice of handset due to new styles by china mobiles.
 Difficult for sellers to differentiate their products and retain loyalty.
 Nokia is facing very strong price pressure from china and other mobile