Creating brand equality can be done by successful marketing your product or idea. Today everyone is trying to come up with idea more unique and better than the last person or company. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image. Brand identity is portrayed as a prism with six sides, representing physique, personality, culture, self-image, reflection, and relationship. Strong brand identities have a coherence among these facets which underlie strategic decisions. (Zimmer, 1994)

 Introduce a Quality Product into the Marketplace – This may seem obvious but it is extremely important to deliver a product that attracts a positive reaction from consumers. This can be achieved through labeling, packaging, delivery or the value its offers to users.
 Monitoring Trends and Competitors – A strong brand has the ability to adapt to changes in the marketplace in order to stay relevant. To achieve this, marketers must monitor industry trends and market conditions.
 Build a Consistent Brand Image – It is important to reinforce your brand by providing a consistent positive experience in the minds of consumers.
 Consistency of Brand Messaging – When creating your brand messaging ensure that it is easy to remember and reminds consumers about the qualities that they care most about.
 Capture Customer Feedback – Since the real power of a brand exists in the mind of consumers, it is necessary for marketers to always capture and analyze customer feedback

Zimmer, M. R. (1994). Strategic brand management: New approaches to creating and evaluating brand equity. Journal of Marketing, 58(3), 118. Retrieved from