Case Study 1
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1. How did Cliff take advantage of principles of operant conditioning to modify his staff’s behavior?
I would answer this by saying he did it a couple of ways. One way he did it was by increasing staff productivity and morale. The second way is he utilized positive reinforcement. 2. Why did Cliff’s predecessor strategy of punishing undesirable behavior not work very well? Even if punishment and reinforcement strategies were equally effective at controlling behavior, why would reinforcement remain referable?
I would answer the first question by saying that putting your employees down all the time doesn’t make the employees want to come to work. By treating the employees with respect makes the employees increase productivity.
3. How did make use of partial reinforcement schedules? What kinds of schedules did he use?
I would answer this by saying; he set daily production goals by using the partial reinforcement schedule. If they employees reach that goal that was set he would buy them lunch for a week. He also uses a fixed ratio schedule by setting a goal for the staff to meet. The final schedule he uses is the variable- interval schedule when he does random checks to see how the employees are doing.
4. How could Cliff use his technique to train his staff to complete a complex new task that they had never done before?
I would answer this question by, Cliff randomly checking their work. Secondly, by rewarding a good job rather than criticizing their work. Again, he did this by buying them lunch once a week.
5. How might Cliff make use of principles of cognitive learning theory to improve his staff’s productivity even further?

Cliff does this by doing latent