... Not only are instant noodles cheap, tasty, storable and easy to cook, they play a pivotal role in our daily lives. This "every day food" is now coming to have its Golden era. However the company is expecting the noodle industry to saturate, therefore planning to exploit the market by introducing the new "premium" instant noodle. According to the industry, the noodle market has had dull growth rate for nearly five years. Although it had a constant growth rate of over 10%, these days it only shows below 5% growth. The biggest cause for the slowdown is the population decline. Teenagers who are the main consumers of instant noodle are now decreasing, leading to a drop in sales of noodles. Also with increase in substitute goods for noodles also reduced consumption. In order to get out of this saturation companies are now working on making premium products to make a new market. It is to emerge from the low cost market to a broader market. Instant noodles on the shelf right now are mostly below 1000 won, and premium noodles price three times more. The consumers are showing interest and positive reactions. Nongshim sold 3 million noodles priced 1400won in the first 15 days, and exceeded 30 billion won sales. In this condition, Nongshim is confident to keep over 60 billion won sales every month. "Nature is delicious" noodle (1500won) promoted by Pulmoowon (풀무원) two years ago is also continuing to show positive sales. It ranked as 9th in the noodle market according to AC...
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...Title: PickCup Noodles Executive Summary Loca Group was established in 2012, and consists of 5 members who are working on a new start up project to start in 2013. The business plan Loca Group has made involves a fast food cup noodle station, adapted from a similar concept that has been widely successful in its country of origin, Japan. The station will be called PickCup Noodles, and it aims to fulfill the demand for noodles consumption within Malaysia. Because the concept of a fast food noodle station is relatively new to the Malaysian market, the main problem found within the project is brand recognition. However, because there is no similar business in Malaysia today, PickCup Noodles will become a new innovation in both the cup noodle and fast food industry market in Malaysia. PickCup Noodles’ Mission, Goals and Objectives are first, to launch the flagship store in Masjid Jamek by April 2013, second, to finalize agreements with suppliers and arrange order shipments and documentations by the end of December 2012. Third is to finalize store renovation, decoration and also create promotional campaign, by January 2012. The fourth objective is for PickCup Noodles to reach 5000 cups sold monthly by April 2014, last but not least determine company innovation project by September 2013. PickCup Noodles will conduct business in a business space located on Jalan Hang Lekiu, Masjid Jamek, Kuala Lumpur, Malaysia. This area is strategic because Masjid Jamek is the one of the biggest...
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...31/08/2011 Group 2 – Kieran Tierney Marketing Plan: Vifon Cup Noodles Contents 1. EXECUTIVE SUMMARY 3 2. CURRENT MARKETING SITUATION 4 2.1. Introduction 4 2.2. Situation analysis 4 2.2.1. Microenvironment 4 2.2.2. Macroenvironment 6 3. SWOT ANALYSIS 9 4. OBJECTIVES 10 4.1. Corporate objectives 10 4.2. Financial objectives 10 4.3. Marketing objectives 10 5. SEGMENTING, TARGETING AND POSITIONING 11 5.1. Segmentation table 11 5.2. Targeting 11 5.2.1. Evaluating Market Segment 11 5.2.2. Target marketing strategy 12 5.3. Positioning 12 5.3.1. Positioning map 12 5.3.2. Possible value different and competitive advantage 12 5.3.3. Choosing the right competitive advantages 13 5.3.4. Overall positioning strategy 13 5.3.5. Positioning statement 14 6. MARKETING MIX STRATEGIES 14 6.1. Product strategy 14 6.1.1. Brand Life cycle stage 14 6.1.2. Levels of Products and Product strategy 15 6.1.3. Brand Development Strategies – Line extension 16 6.2. Price Strategy 16 6.2.1. Product Mix Pricing Strategies 16 6.2.2. Price-Adjustment Strategies 17 6.3. Place strategy 17 6.3.1. Administered Vertical Marketing System 17 6.3.2. Multiple distribution channels 18 6.3.3. Channel design 19 6.4. Promotion 19 6.4.1. Promotion mix strategies 19 6.4.2. Promotion tools 20 7. ACTION PROGRAM 23 8. CONTROL PROGRAM 25 REFERENCES 26 1. EXECUTIVE SUMMARY Vifon (Vietnam Food Industries Joinstock Company) seeks to provide a...
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...Draft 1 Zain Baig Joe Oliveira CARLOS- a laid back construction worker JASON- a stressed business man TIME-present PLACE- Baltimore, Maryland SETTING- a local department store (JASON enters the store, on the phone and walks to CARLOS) JASON: Well if he doesn’t show up at 8 o’clock sharp tomorrow-uh-hello? Wow! Battery died. CARLOS: (Looking up and down the shelf) Do you know where the beef ramen noodles are? JASON: I was just looking for those myself. (Looks up and down shelf) CARLOS: Maybe they are all out. (Door shuts and locks) JASON: (lifts head) …what was that, a lock? (Lights turn off and CARLOS and JASON jump) JASON: Oh no! There goes the lights (JASON runs to the door and struggles to unlock it) CARLOS: Face it man, there’s no use, since we are going to be here for a while, what’s your name? JASON- Jason. How about you? CARLOS- The names Carlos. Nice to meet you bro. (CARLOS puts his arm on the counter) CARLOS: Hey look! There’s a key here! (Grabs key) JASON: Here give me that. (CARLOS throws key and JASON catches and then proceeds to try to unlock door) NO! It’s not working! CARLOS: Just shut up bro get over it and for now let’s make the best of this (Opens fridge and grabs two sodas) JASON: But…But…But...this is theft. This is just wrong. CARLOS: Does it look like I care? (Sits down) JASON: Okay- I guess-whatever (sits, opens soda and...
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...QMM 241 – HW#5 – Multiple Regression 13.21 – Data It is cross-sectional and the unit of observation is a single Noodles restaurant. 13.22 – Data conditioning Yes the X and Y data is well-conditioned. The Y variable will be the Sales/SqFt which we will be able to figure out with a formula containing all the X variables and the variable magnitudes are all similar in all categories. 13.23 – Predicted signs Variable | Sign | Reason | Seats-Inside | Positive | The larger the size of the restaurant, the higher the sales will be. | Seats-Patio | Positive | The higher number of seats, the higher the revenue will be. | MedIncome | Positive | The higher the income of customers, the higher the sales will be. | MedAge | Positive | The older the potential customers, the higher the revenue will be. | BachDeg% | Positive | More education would be positively correlated with higher income so there will be higher revenue like Income. | 13.24 – Sample Size 75/5=14.8. The data set meets both Evan’s and Donae’s Rules. 13.25 – Regression The estimated regression equation is = 429.5114 − 1.8149Seats-Inside + 1.2719Seats-Patio − 2.1021MedIncome − 0.0158MedAge + 8.6604BachDeg%. These signs do not match our a priori reasoning for Seats-Inside, MedIncome, and MedAge. Regression Analysis | | | | | | | | | | | | | | R² | 0.233 | | | | | | Adjusted R² | 0.177 | n | 74 | | | | R | 0.483 | k | 5 | | | | Std. Error | 124.529 | Dep. Var...
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...place for us to effectuate our plan: Open a breakfast take away shop. As we known, breakfast is considered the most important meal of the day, and for good reason. There are a few reasons people don't eat breakfast in the morning such as not feeling hungry, late for school, work and diet. Eating breakfast is a great way to get your metabolism working well for the day. According to our survey, there's no competitors because most people at that area sell Vietnamese foods such as: noodles, phở, and rice. The price is from 18,000 to 25,000 VNĐ. Moreover, it takes you 15-30 minutes or more to find a seat, waiting for your foods and eat. It may be inconvenient for busy people. So we choose sandwiches, bread, kimbap and instant noodle to sell, it’s a kind of fastfood, and very convenient for busy people. These foods can be taken away easily and help you spending more time on doing your business. Tuesday will be your happy day, just 13,000 vnđ for a yummy breakfast with sanwiches/bread/instant noodle/kimbap + fruit juice/milk instead of 18,000 vnđ. M còn một số ý như là khi mở shop mình sẽ phát tờ rơi trên đó ghi promotion như là tueday: our happy day, rồi menu do an, va dich vu delivery voi hoa đon tren 70k. Viết đến đây tịt ngòi rồi :( bổ sung góp ý đi...
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...feed you. If you live in a dorm or apartment and have one or more roommates that can complicate things as well if you don't have compatible lifestyles. And plan on being broke almost all the time, unless you have a trust fund. Student loans. Of course no matter how you spin it, having debt coming out of college is a burden. The weather coming from Missouri we get snow but it doesn't get as cold as north Iowa. So adjusting to the weather is also a bad. Not having a home cooked meal. you have to get use to bad cafe food. Early morning classes it's hard waking up early after staying up all night. The last bad is having to wake up at 530 in the morning to workout and condition in the offseason. The good- being best friends with ramen noodles.. its easy and quick to male and always hits the stomach. having the freedom to do whatever you want, whenever you want is what college is all about. Going out? No need to ask anyone.There’s no curfew. Have a girlfriend? No need to ask your parents if she can sleepover. The only thing is that once you go home for a break, you might feel restricted by your parents rules once again. Parties. And sports going to watch you school teams compete in the national tournament.. Getting to watch your school bet up on your rival school. You get to explore things. You get to travel and visit different city's and schools. you get to sell your books back at the end of the semester. you get a longer winter break...
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...Research on Instant Noodles consumptions by students in higher institution. 1. Defining the problem and research objectives. To conduct marketing research on the consummation of instant noodles by students undergoing their higher level of education. The first step is defining the problem and research objectives. To identify the problem and objectives, the three things that are uses are exploratory research, descriptive research and causal research. Firstly, exploratory research is conducted to gather preliminary information that will help define the problem and suggest hypothesis. According to the initial information that obtained, the main problem in this research is to determine the cause of students in higher institution prefer to take instant noodles in their diet routine. After that, the second method is through descriptive research. Descriptive research is used to describe things such as the market potential for a product. Marketing research results show that the potential market for instant noodles among students in high institution are very encouraging. The next method is causal research. Causal research is to test hypothesis about cause and effect relationships. In this research, the main cause of students in high institution more takes instant noodles in their diet routine because it is cheap and easy available. Effect, noodles product in high institutions has expended and the students of high institutions are the target market for instant noodles products. ...
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...Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. The most common in the list are soaps, detergent, shampoo, foods. These items are meant for daily of frequent consumption and have a high return.. Maggi instant noodle is the major Nestle flagship brand which dominated the Indian instant noodles market for nearly three decades, according to data by market research firm Nielsen. Maggi products have been loved by Malaysia family generations. Malaysia is a melting pot of cultures united through their love for food. Through home-cooked food, families come together and share simple joys of life. In today’s fast-paced lifestyle, the struggle for times has made such occasions rare, slowly dissipating the beauty of homemade meals and togetherness. Maggi’s mission is to bring back the charm and wonders of cooking and sharing by offering a wide range of products and solutions to support mothers to prepare tasty and balanced meals for their family everyday. All Maggi products are locally produced in Malaysia are halal. Initially Nestle tried to position the noodles to working women since it was more convenient. Top Ramen is the second largest Noodles brand in India trying hard for the past 18 yeaers to be at Maggi Noodles, Top Ramen is a global brand from Nissin. Launched in 1991, Top Ramen has been trying all possible marketing tools to dethrone Maggi. Maggi has many competitors, the brand loyalty of Maggi is very low and thee is a high chance of shifting to...
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...1. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management PRODUCT AND BRAND MANAGEMENT T E R M PA P E R P R O P O S A L A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING I N T E R N AT I O N A L M A N A G E M E N T I N S T I T U T E , N E W D E L H I E X E C U T I V E P O S T G R A D U AT E D I P L O M A I N M A N A G E M E N T SUBMITTED TO:S U B M I T T E D B Y: 1 2. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management ACKNOWLEDGEMENTWe hereby regard our sincere thanks to Prof...................., IMI New Delhi under whoseguidance this project was undertaken.We would like to thank our friends for their generous support and the respondents who gavetheir valuable piece of time for participating in the survey to complete the study. 2 3. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management TABLE OF CONTENTS1. EXECUTIVE SUMMARY……………………………………………………………….…042. INTRODUCTION…………………………………………………………………………...053. MAGGI BRAND IN INDIA………………………………………………………………….054. BRAND STORY……………………………………………………………………………..065. PRODUCT VARIENTS……………………………………………………………….…….106. MARKET SHARE…………………………………………………………………………....117. RESEARCH METHODOLOGY…………………………………………………………....128. OBJECTIVE………………………………………………………………………………….129. RESEARCH PLAN…………………………………………………………………………..1210. DATA COLLECTION PLAN…………………………………………………………………1311. METHODOLOGY……………………………………………………………………………..1312. SURVEY RESULT……………………………………………………………………………...
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...Case Study (Child with Global Developmental Delay) A. General Profile “Jelay” is a 7-year-old student at Creative Angels SPED Learning School who has moved to San Jose Del Monte Bulacan from her hometown of Bicol province. She was born on November 18, 2008, four years younger to her older brother who is now 11-year-old. She is with her 19-year-old cousin during the interview who is also the one who answered all the questions. She informed us that their home is only within from the school community, which is also part of the reason Jelay is enrolled there. The clients home is consist of eight (8) family members including her father, grandmother, cousins, and aunts.The clients parents were seperated and she is now living with her 45-year-old father, a college graduate now working as a contructor along with other family members mentioned earlier. It was also reported that the client owns a pet fish and loves to play “luto-lutuan” and is especially fond of her ball toy. TV shows that the client loves to watch includes “High 5” and other kiddie shows. The clients activities during the whole week includes going to school from Monday to Friday, 8:00-11:00 am or 9:00-12:00 pm depending on the day of week. When the client gets home the usual daily activity would be to eat, play and take a nap. The client usually wakes up at 5:30 am to take her medication and sleeps at around 9:00 pm every night. On weekends when there is no school to attend to, client still wakes up at 5:30 am again...
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...Executive Summary “5 King Noodles” restaurant is the new innovative noodle restaurant in the market that totally differs from the other restaurants. “5 King Noodles” will mainly emphasize on unique and variety of noodles with the fresh and high quality. Our home-made 5 kinds of soup are naturally made from turmeric, pandanus leaf, butterfly pea, roselle, and lotus root with the nice different colors will be customize served with our natural home-made noodles. This could be the source of 5 King Noodles name. Consequently, our restaurant provides a various styles of soup with the natural home-made noodles in order to meet the customer’s needs and wants. For more reason, most of the people in Thailand increasingly concern on their health due to the obesity rate in Thailand keeps increasing every year. Our restaurant will be located in Siam soi 3 next to the “Digital Gateway”, one of the famous shopping and tutoring areas in Thailand. We select this location because as Siam area is well-known and many people love visiting there, especially teenagers and businessmen. So, if our restaurant could run the business there, we would have the large target customers since the teenagers always search for the nice restaurant with the cool dishes. If our first branch is going well, we would expand more branches in the nearer future through the famous department stores such as Central, The Mall, Terminal 21, and etc. “5 King Noodles” will also provide the very special dishes for who love...
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...Moment of Truth (MOT)- Satisfying Service Encounters On a Wednesday afternoon, we went to a shop which selling local food located at abu siti lane. The shop is famous of keow teow t’ng and the shop name seven village noodle house. When we first entered the shop, there are a lot of customers at all and workers over there greet us with a welcome hand. That are a lot of customers and don’t have insufficient place to sit down. The waiter asks us to wait for other customer finish the food. After a few minutes, few customers left and the waiter ask us to sit down and pass the menu in order to let us know what food to order. There is a lot of food that we can order, not only keow teow t’ng but still have ‘la mian’, side order and French toast. The food menu has two languages which is English and Mandarin. This will easier to make other customers who don’t know Mandarin more clearly about the food. After few minutes, the waiter ask us for ordering the food but we want to wait other friend coming only to order the food and we ask the waiter to wait awhile. At the moment of waiting our friend, other waiters are asking the same things that we want to order to food. This kind of feeling that we are the “VIP” in the shop and we are satisfy the service. After our friend came, we ask the waiter to order the food. We order few keow teow t’ng and la mian dry, French toast, lok bak and drinks. Within few minutes, our drinks came and we can chat with friend and drinking the drink at...
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...products in the Indian market. After independence, in response to the then economic policies, which emphasized local production, Nestle formed a company in India, namely Nestle India Ltd. Today, Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries and offers over 8,000 products to millions of consumers universally. NESTLE PRODUCTS: A) MILK Product and Nutrition -Nestle Milk -Nestle Milkmaid -Nestle Dahi -Nestle EVERYDAY dairy whitener -Nestle EVERYDAY Ghee B) Beverages -Nescafe Classic -Nescafe Milo C) Prepared Dishes & Cooking Aids -MAGGI 2-Minute Noodles -MAGGI vegetable Atta Noodles -MAGGI Dal Atta Noodles -MAGGI Rice Noodles Mania -MAGGI Cuppa Mania -MAGGI Sauces -MAGGI Pichkoo -MAGGI Pizza Mazza -MAGGI Bhuna Masala -MAGGI Magic Cubes -MAGGI Healthy Soups -MAGGI Healthy Soup Sanjeevni D) Chocolates and Confectionery: -Nestle KIT KAT -Nestle Munch -Nestle Milky Bar -Polo -Nestle Bar one -Nestle Eclairs MICROME RESEARCH MICROME RESERCH is a full-service marketing research company with premier customer satisfaction survey and...
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...[pic] FACULTY OF SCIENCE & TECHNOLOGY MAY 2015 EBTD 4103 NEW PRODUCT DEVELOPMENT MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL : mnoridham@oum.edu.my LEARNING CENTRE : Shah Alam Learning Centre TABLE OF CONTENTS PAGE NUMBER 1. INTRODUCTION OF THE SELECTED COMPANY ................... 2 2. LITERATURE REVIEW ON THE VARIOUS STAGES IN A PRODUCT LIFE CYCLE …………………………………………………......... 3 3. ANALYSIS OF THE SELECTED PRODUCT ACCORDING TO THE STAGES IN THE PRODUCT LIFE CYCLE .......................................................................................... 5 4. RECOMMENDATIONS TO THE COMPANY ON HOW THE COMPETITIVENESS OF THE SELECTED PRODUCT CAN BE IMPROVED ................................. 8 5. CONCLUSION ......................................................................................... 8 6. REFERENCES ......................................................................................... 9 1. INTRODUCTION OF THE SELECTED COMPANY 1. The Nestlé company history The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s...
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