...The decision to pursue my MBA degree was never a difficult one. When I first entered the business world in 1994 I soon knew that in order for me to achieve my personal and professional goals in life further education was going to be necessary. However, I did not think it would have taken me seventeen years to begin my journey to accomplish this goal. So far in my professional life, I would consider myself to be a success. I have worked for three companies since receiving my Bachelor of Science degree in 1994 in two different industries. I have earned accolades and awards for sales and marketing performance from all three companies and I have been told that I am seen as a leader with potential for upward mobility. After taking the Jungian 16-Type Personality test, I received a score of ISFJ. This fits right in line with my past work experience because this test shows that I am loyal and willing to make sacrifices for the greater good. I was surprised to find I was introverted because typically successful sales people are extroverts. They reach out to clients and look for ways to connect with people where introverts mostly keep to themselves. However, during the last few years my personal job satisfaction has been low and the pharmaceutical sales industry has been enduring massive layoffs (Brice, 2009). Although, my current company is somewhat “bucking the trend” regarding reducing sales force sizes, I believe that all companies are not immune to the trend. So, the...
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...蓝海战略 目 录 前言 致谢 第一部分 蓝海战略 第一章 开创蓝海 第二章 分析工具与框架 第二部分 制定蓝海战略 第三章 重建市场边界 第四章 关注全景，而非数字 第五章 超越现有需求 第六章 遵循合理的战略顺序 第三部分 执行蓝海战略 第七章 克服关键组织障碍 第八章 寓执行于战略 第九章 结论：蓝海战略的可持续性与更新 附录 A 蓝海战略案例纵览 附录 B 价值创新：战略的结构再造观点 附录 C 价值创新的市场动态分析 注释 参考文献 索引 1 前言 本书是友谊、忠诚和相互信赖的产物。正是友谊和信任激发我们探索本书 所表述的主要思想，并最终完成了写作。 20 年前，我们在课堂相遇——一个是教授，一个是学生。从那时起，我们 就一直一起工作，犹如同一条下水道里的两只湿老鼠。因此，本书不是思想的成 功，而是友谊的成功，并且我们发现友谊比商业世界的任何思想都更有意义—— 因为我们不是孤军奋战。 任何旅途都不是一帆风顺的，任何友谊也不会仅仅充满了欢笑。好在写作 的旅途上，我们的每一天都是激动人心的，因为我们在完成一项旨在学习和改进 的任务。我们深信本书的思想，这些思想绝非为那些得过且过或生活目标仅仅在 于混日子的人所准备；因为那不是我们的兴趣。如果你仅满足于上述生活态度， 请不必阅读本书，但是如果你想干一番事业，想建立一家客户、雇员、股东以及 社会共赢的企业，请读下去。尽管这并非易事，但却值得去做。 我们的研究认为，任何一家企业都不可能永葆卓越，正如任何一个行业都 无法长盛不衰一样。我们回顾走过的路时会发现，自己和企业一样，做了聪明的 事和蠢事。为了更加成功，我们需要研究和认识造成积极变化的那些行为，以及 如何才能系统性地复制此类正确的行为。这就是我们所说的聪明的战略推动，并 且我们发现，起中心作用的战略行为就是开创蓝海。 蓝海战略要求企业突破传统的血腥竞争所形成的“红海”，拓展新的非竞争 性的市场空间。与已有的、通常呈收缩趋势的竞争市场需求不同，蓝海战略考虑 的是如何创造需求，突破竞争。本书不仅仅对企业思维进行挑战，而且告诉它们 怎样达到目标。首先，我们引入一整套分析工具与框架，告诉读者如何系统性地 应对挑战；其次，我们阐明了若干原则，以区分蓝海战略和传统竞争性战略。 我们的目标是在当前的已知市场空间的“红海”竞争之外，构筑系统性、 可操作的蓝海战略，并加以执行。只有这样，企业才能以明智和负责的方式拓展 蓝海领域，同时实现机会的最大化和风险的最小化。任何一家企业，无论其规模 大小， 是已有的行业企业， 还是新进入该行业的企业， 都不应， 也不能过度冒险 。 本书的内容是 15 年研究的总结，使用的数据区间在百年以上，还包括与此 观点有关的《哈佛商业评论》的一系列文章和其他相关学术文章。本书所阐述的 2 理念、 工具和思想框架在欧美和亚洲的企业中已经经过了多年的实践检验与不断 的更新。本书的阐述将上述的工作和思想汇总到一个统一框架之内。这一框架不 仅仅包括对如何蓝海战略的分析，还对最重要的人事问题作出解答，以使组织和 人员自觉贯彻执行这些思想。在此，我们将如何赢得信任和忠诚，以及理解员工 理性与感性认知的重要性，摆在了蓝海战略的核心位置。 蓝色海洋的机遇已经展现。随着对蓝海领域的探索，市场的空间不断扩展。 我们相信，这种扩张正是企业发展的根源。然而，对于如何有系统地创造和开辟 蓝海领域，无论在理论上还是实践上都还有所不足。我们诚邀读者阅读本书，学 会成为未来增长的驾驭者。 3 致谢 本书的写作得到了不少协助。INSEAD 提供了独一无二的研究环境，在此，...
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...C Marginalized APC Inc. Top 10 BioPharma Companies: Key Annual Financial Metrics APC $ (mil) Net Sales Cost of Products Sold $19,152 $5,098 26.6% % Genentech $ (mil) $36,017 $9,797 27.2% % Amgen $ (mil) $14,642 $4,070 27.8% 72.2% 18.1% 8.3% % Novo Nordisk $ (mil) $9,566 $2,506 $7,060 $1,636 $890 26.2% 73.8% 17.1% 9.3% % Merck Serono $ (mil) $7,454 $2,020 $5,434 $1,327 $581 27.1% 72.9% 17.8% 7.8% % Baxter BioScience $ (mil) $5,573 $1,494 $4,079 $1,031 $568 27% 73.2% 18.5% 10.2% % Biogen Idec $ (mil) $4,247 $1,249 $2,998 $824 $446 29.4% 70.6% 19.4% 10.5% % Genzyme $ (mil) $3,562 $1,104 $2,458 $705 $349 31.0% 69.0% 19.8% 9.8% % CSL Ltd.* $ (mil) $3,211 $967 $2,244 $581 $350 30.1% 69.9% 18.1% 10.9% % Allergan $ (mil) $1,310 $385 $925 $258 $152 29.4% 28.2% 27.0% 70.6% 71.8% 73.0% 19.7% 18.5% 17.8% 11.6% 9.8% 9.0% % Top 10 Top 5 % % Gross Margin $14,054 73.4% $26,220 Marketing, Selling and Administrative $3,508 18.3% $6,447 Advertising and Product Promotions $2,209 11.5% $2,917 Total SG&A Research and Development Operating Margin Total Expenses $5,717 29.9% $3,464 18.1% $4,873 72.8% $10,572 17.9% 8.1% $2,650 $1,215 $9,364 26.0% $6,591 18.3% 28.5% $3,865 26.4% $2,606 $4,100 17.8% 28.0% $2,525 26.4% $1,856 $2,678 19.4% 28.0% $1,908 25.6% $1,312 $2,214 17.6% 29.7% $1,599 28.7% $1,003 $1,477 18.0% 26.5% $1,270 29.9% $756 $973 17.8% 22.9% $1,054 29.6% $616 $787 17.3% 22.1% $931 29.0% $706 $607 22.0% 18.9% $410 31.3% 28.3% 26.9% $288 $227 22.0% 18.8% 18...
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...Elizandro A Mendiola 9/24/2013 Kantz Response What Kantz says as in her main points are that people think just because it’s in a text or in a text book it’s a fact. She also said we read to transmit and receive information. When we do an argumentative essay it usually means that we are supposed to argue something and most of the times we end up retelling the story in a more descriptive manner. We are supposed to question everything rather than agree of follow along with everything. Another thing she said was that rhetorical reading is not a magical technique for producing sophisticated papers. I think she is correct because it has happened to me when I am supposed to do like a document based question where I have to read and analyze something it is harder for me to first understand and then try to ask questions about it to myself and think about how this can lead to further analysis. She also mentions that it is hard to read texts and then try to write something off it without telling the story which has been proven for me to be hard. Sometimes we think that the task is do something but we are so used to just analyzing something for its content and then writing about it rather than going in depth and actually making it an argumentative essay. This also helps me understand because one time I just decided to put whatever on an essay prompt because I figured I just have to know the college rather than understand and analyze the article that it was about. However now I know...
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...Despite the summer, the weather was hazy on that day in May 2004 as the airplane took off from Hongqiao International Airport, Shanghai. The plane was likely to encounter some turbulence on its way to Copenhagen Airport in Denmark. The COO of the Danish shoe manufacturer ECCOA/S (ECCO), Mikael Thinghuus, did not particularly enjoy bumpy flights, but the rough flight could not overshadow the confidence and optimism he felt after his visit to Xiamen in southeast China. This was his third visit in three months. During 2003/2004, ECCO spent substantial resources on analyzing where to establish production facilities in China. On this trip, together with Flemming Brønd the production director in China, Thinghuus had finalized negotiations with Novo Nordisk Engineering (NNE). NNE possessed valuable experience in building factories in China, experience gained through their work for Novozymes...
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...style that dominates at Novo Nordisk is the authoritative style; this style mobilizes the team toward a common vision and focuses on end goals, leaving the means up to each individual. The authoritative style works nest for a team that is goal oriented and vision driven. I would also say the affiliation leadership style is displayed at Novo Nordisk because it’s a company that cares more than just the money. Novo Nordisk has stronger values they care about their clientele and customers and what they put out in society. The leaders at Novo Nordisk know what is most important to the company and they instill these values in their employees. When it was important to them to reduce the emission levels they worked towards that goal through caring about the people by affiliating themselves with the people and implementing authority and mobilizing the tem to achieve a goal, through doing this they succeeded in reducing emission levels as well as water consumption. Novo Nordisk’s leadership influences its organizational design and shapes its competition strategy by setting goals and implementing ways on achieving those goals. One way they try to achieve their financial goals is by understanding that people care about how the big corporations treat them as a clientele. Novo Nordisk tries to display that extra care in order for their customers to keep coming back. How a big corporation treats the environment is very important to most people therefore Novo Nordisk strategically affiliate themselves...
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...Peter Kaspersen TEKSTENS TRANSFORMATIONER En undersøgelse af fortolkningen af den litterære tekst i det almene gymnasiums danskundervisning Ph.D.-afhandling Dansk Institut for Gymnasiepædagogik Syddansk Universitet 2004 INDHOLDSFORTEGNELSE Indholdsfortegnelse Forord Første del. Forudsætninger Kapitel 1. Debatten om faget Fremtidens danskfag Litteratursynet i Fremtidens danskfag Danskfagets mangler Den litterære fronts modangreb En fagdidaktisk kritik Kapitel 2. Afhandlingens placering i debatten Samfundssyn Didaktiksyn Litteratursyn Inspirationen fra Fremtidens danskfag Inspirationen fra litteraturteorien Inspirationen fra systemteorien Dannelsessyn Utraditionel dannelse Sammenfatning af første del Anden del. Teorier Kapitel 3. Den sociokulturelle udfordring Vygotsky Bakhtin Hvorfor ikke sociokulturalisme? Kapitel 4. Amerikansk litteraturpædagogik Klasserummets dialog Fortolkningens instanser Læsercentrerede teorier – og derudover Kapitel 5. Systemteori Bruner iagttaget af Luhmann 1 1 3 4 6 9 10 13 13 16 21 22 24 28 31 34 36 38 38 39 44 48 50 50 57 61 68 68 Systemteoriens grundlæggende paradoks Kommunikationsbegrebet Meningsbegrebet Systemteoretisk uddannelsesteori Interaktionssystemet undervisning Systemteori og danskundervisning Videns- og læringsformer. Stokastiske processer Systemteoretisk kunstteori Det selvprogrammere(n)de værk Kunstsystemets historie Litteratur og undervisning Kritik af Luhmanns systemteori Kapitel 6. Pædagogisk forskning Klasserumsforskning...
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