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Nordstrom’

In: Business and Management

Submitted By professor8315
Words 1779
Pages 8
Dr. Richard A.L. Caldarola, Professor
BUS 508: The Business Enterprise
Strayer University
Summer 2010

Destination CEO: Nordstrom

Abstract

Given a business situation describing a company’s product and general business strategy, complete the actions below and prepare a 3-4 page report with your recommendations: 1. Since Nordstrom’s (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces). 2. Discuss the impact of the forces on marketing the department store (positive or negative). 3. Recommend how the company should take advantage of or respond to each of the marketing environment force examples (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces). 4. Assume the company is planning to open stores in a new foreign market area, Mexico. Recommend an overall promotional (integrated marketing communication) strategy to support the market entry (major actions, general sequence). 5. Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market. Provide supporting rationale.
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1. Since Nordstrom’s (p. 402) competes in the U.S., give an example of each of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces).
Marketing does not occur without opposition. The marketing environment consists of forces outside of the market that directly and or indirectly impacts the organization. Unlike the controllable marketing mix variables, the environmental forces are not controllable by marketers. The environmental forces affect

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