Premium Essay

North Shore Pr Case

In:

Submitted By cieratrisch
Words 964
Pages 4
Ciera Trisch North Shore LIJ Health Systems September 15, 2011

Trisch: North Shore Campaign:1

Summary SITUATION ANALYSIS As one of the leaders in the marketplace, and the nation’s third largest non-profit, secular health care system, North Shore-LIJ Health System is efficient in taking care of it’s employees. The overwhelming success of the 2010, “It’s About Choices Campaign,” leaves the North ShoreLIJ Health System with the an approval rating that exceeds all expectations. The organization will continue to pay on average 87% of the cost for employee benefits in 2011, however the health-care plans will differ from previous years. In an effort to increase the overall lifestyle and wellness of North Shore-LIJ employees, the communications team is proposing the launch of the follow-up campaign, “Partnering to Empower.” This campaign is designed to encourage employees to receive annual check-ups from their physicians. The “Partnering to Empower” campaign will promote the importance of health screenings. Screenings are an important opportunity to give employees a call to action to start, or stay, on the road to good health. By measuring, monitoring, and motivating them with actionable information and services employees are provided with that critical ‘initial engagement’, sharing personalized clinical data and guidance so they can understand their own health status and take the appropriate next step toward a healthier lifestyle.

Objectives: The following objectives are based on a one year time-frame. Meausureable Objectives Include: ● Increase the number of employees who get annual check-ups from their physicians by 15%.

Trisch: North Shore Campaign:2

● Enroll 10% (approximately 1,700) of North Shore’s Employees in the “Partnering to Empower” program.

The overall target for this initave includes approximately 16,000 benefits-eligible employees across

Similar Documents

Premium Essay

Global Logistics

...GLOBAL LOGISTICS CASE STUDY COASTAL LOGISTICS INC. ESTABLISHING THIRD-PARTY (3PL) LOGISTICS SERVICES ‘’We declare that the material contained in this project is the end result of our own work and that due acknowledgement has been given in the bibliography to ALL sources, be they printed, electronic or personal. ‘’ Contents Introduction 2 Overview of the organisation 3 CLI’s 3PL service provision objectives 4 Main issues raised 5 1. The need for an effective and successful sales pitch 5 3. High spot-rate cost of boat leasing 6 4. Delivery route and shore base operating costs 6 5. Resource requirements for 3PL service 6 6. Establishment of a trusting and reliable partnership 7 Approaches to issues raised 8 1. “AS IS” process documentation and operation analysis 8 2. The Morgan City Benchmark Study 8 3. Cost comparison and utilization of long-term vs. spot-rate leases 9 4. 2 months, 24 hours activity log book 9 5. Drawing of support and expertise 9 6. Information sharing and in-depth study of operational and cost data .…………………………….………………………………………………….………………….…………….…………..10 Effectiveness of approach adopted 10 Recommendations 13 1. Provision of a consolidated logistics service 13 2. Delivery route and shore base operation costs 13 3. Establishment of a trusting, reliable partnership 14 4. Customer Service Audit 15 References 19 Introduction With increasing global competition and the streamlining of the supply chain management...

Words: 5013 - Pages: 21

Free Essay

Shell, Greenpeace

...Summary Shell, one of the largest multinational oil companies planned to dispose of the Brent Spar, which was huge floating oil storage and loading buoy, by sinking it at a site in the deep Northern Atlantic, with full UK Government approval. But a combination of Greenpeace, European Ministers and the public stopped them. In order to ensure that no similar incidents occur in the future, the Shell UK should seek to build an open and transparent process, involve environmental interest group like Greenpeace. Issues Disposal Options: In the last analysis, there were two options; horizontal on-shore dismantling and deep water disposal. Shell qualified the deep water disposal option as Best Practicable Environmental Option (BPEO). BEPO Process: Several options were evaluated according to engineering complexity, risk to health and safety of workforce, environmental impact, cost, and acceptability by the British authorities and other interested parties, such as fishermen’s associations. It is important to that stakeholders such as Greenpeace were not included. Deep water disposal option: The deep water disposal option had the advantage on the grounds of engineering complexity, risk to health and safety of the work force, and cost (about 11 million pounds versus 46 million pounds). Regulatory Principles: The International Maritime Organization’s (IMO) guidelines and UK legislation stipulate that sinking in the ocean is an acceptable option. Shell’ position: Shell was seen to...

Words: 961 - Pages: 4

Free Essay

Land Feature Paper

...Northern California Geolo Geology of Northern California Frank DeCourten Department of Earth Science Sierra College Standing more than 10,000 feet (3,000 m) above the surrounding terrain, Mt. Shasta is the largest volcano in northern California and symbolizes the dynamic geologic processes that have shaped a spectacular landscape. 63829_02_insidecover.qxd 11/25/08 12:53 AM Page ii ESSENTIAL QUESTIONS TO ASK Northern California.1 Introduction Ⅲ What are northern California’s physiographic provinces? Ⅲ What is the Farallon subduction zone? al Ⅲ What two types of plate boundaries exist in northern California today? th Ⅲ What are terranes, how do they originate, and why are they important in northern California? Northern California.2 The Sierra Nevada: California’s Geologic alifornia’s Ge Backbone Ⅲ What is the Sierra Nevada batholith? rra batholi Ⅲ What kinds of rocks surround the Sierra Nevada batholith? ra Ⅲ When and how was the modern Sierra Nevada uplifted? e Ⅲ What types of gold deposits occur in the Sierra Nevada? e? Ⅲ What is the Mother Lode? Northern California.3 The Klamath M Mountains t ath an Ne evada Ⅲ In what ways are the Klamath Mountains and the Sierra Nevada similar? ds ro o ath M Ⅲ What kinds of rocks comprise the ophiolites in the Klamath Mountains and what tectonic events do they signify? ineral occu th ntai Ⅲ What mineral resources occur in the Klamath Mountains? Northern California...

Words: 29429 - Pages: 118

Premium Essay

Pr Cases

...Public Relations Cases This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an indepth understanding of the effective use of public relations in a range of organizational contexts. Including cases from the UK, Norway, Sweden, Spain, South Africa, Canada and the USA, with a focus on such global corporations as Shell, BBC America, Worldcom, PriceWaterhouseCoopers and Marks & Spencer, it offers important insights into the development of public relations and communications strategies. These include: • • • • • • • • Corporate identity change and management Global reputation management Crisis management in the oil, shipping and tourism industries Developing strategic alliances between voluntary and private sector organizations Public relations support for international branding and market entry The importance of internal communications during international mergers The integration of public relations and marketing communications Business-to-business communication The cases examined in this book demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organizations worldwide. Danny Moss is Co-Director of the Centre for Corporate and Public Affairs at the Manchester Metropolitan University...

Words: 107599 - Pages: 431

Premium Essay

Gulf of Mexico Oil Spill and Bp Environmental Cleanup

...Gulf of Mexico Oil Spill and BP Environmental Clean-Up Deb Schoenwether MGMT 312 Creativity & Innovation December 8, 2010 Submitted By: Joe Panayiotou Angela Merryfield Sonya Meggs Lisa Parker Kristi Mathews Introduction: (Lisa Parker) On April 20, 2010, an explosion occurred on an offshore drilling rig in the Gulf of Mexico, killing 28 people. It was later found that the wellhead was damaged and was leaking oil from the British Petroleum (BP) Oil Refinery into the Gulf of Mexico. In a report on the incident issued by BP on September 8, the company admitted that there were weaknesses in the cement design and testing. It is the largest accidental marine oil spill in the history of the petroleum industry. BP is the third largest energy company and the fourth largest company in the world. BP is headquartered in London, United Kingdom. Its largest division is BP America, which is the biggest producer of oil and gas in the United States and is headquartered in Houston, Texas. (Wikipedia, 2010) This significant oil spill poses a serious threat to people, industries, businesses, wildlife and beaches along the coastal areas of Louisiana, Mississippi, Alabama, and Florida. The spill continues to cause extensive damage to marine and wildlife habitats as well as the Gulf's fishing and tourism industries. BP states that they will recruit a series of teams to clean-up the shorelines and workers will receive safety training before clean-up takes place...

Words: 5245 - Pages: 21

Premium Essay

Bolivia

...Reader, J. (2004). War, Greece and Rome. In, Cities. (pp.51-67 & 310-311 ; Figures : 22-41). London : William Heinemenann. 5 WaJ; Greece and Rome An adequate and reliable food supply is the first priority of every -city - a priority handled so efficiently· in the modern world that we take it for granted. Ancient cities, contending with the vagaries of climate and problems of transport, were not so fortunate. Securing the food supply pushed cities into war and conquest, but also inspired significant advances in farming, transport and government. Sumer can claim a number of important firsts in world history - the first cities, the first irrigated agriculture, the first civilisations, the first written language - and the influence of these is with us still (not least in that every passing minute, every hour acknowledges the Sumerians' sexagesimal system of numeration), but there is one first that humanity might have preferred to do without: warfare. Warfare itself did not provoke the establishment of cities generally (see pp. II-I2) , and there is certainly nothing to suggest that warfare inspired the foundation of Sumer's earliest cities, but there is plenty of evidence indicating that, once established, cities and the fruits of civilisation became important factors in the development of military power. The story of Sumer persuasively suggests that the advent of organised warfare probably began as the growing populations and falling agricultural production described at...

Words: 8345 - Pages: 34

Free Essay

Just Another Move to China?

...Path: K:/CLU-DOWLING-12-0101/Application/CLU-DOWLING-12-0101Case8.3d Date: 4th August 2012 Time: 20:52 User ID: nachiappanr 1BlackLining Disabled CASE 8 JUST ANOTHER MOVE TO CHINA? 339 CASE 8 JUST ANOTHER MOVE TO CHINA? THE IMPACT OF INTERNATIONAL ASSIGNMENTS ON EXPATRIATE FAMILIES by Yvonne McNulty Lisa MacDougall looked at her desk calendar and realized it was the first year anniversary of her employment at John Campbell College. ‘How ironic’, she thought, ‘that I might resign today, exactly one year after I started here’. As her colleagues dropped by her office throughout the morning to discuss a new research project that she was leading, Lisa felt both elated and sad. She was excited to be embarking on a new chapter in her career, but upset to be leaving behind her first fulltime job in nearly a decade. To ease her mind, she took a morning tea break at the campus cafeteria and ordered a latte. Then her cell phone beeped to alert an incoming message from her husband, Lachlan. As she nervously picked up the phone and read the four-word message – ‘it’s done, go ahead’ – she realized in that instant that there was no going back now: Lachlan had just signed a two-year contract with his employer to move their family to China, and it was happening in six weeks time. Taking a deep breath as she walked back to her office, the first task was to write a resignation letter, after which Lisa emailed her boss to request an immediate meeting to tell him she was leaving. Although...

Words: 4712 - Pages: 19

Free Essay

Just the Case

...Path: K:/CLU-DOWLING-12-0101/Application/CLU-DOWLING-12-0101Case8.3d Date: 4th August 2012 Time: 20:52 User ID: nachiappanr 1BlackLining Disabled CASE 8 JUST ANOTHER MOVE TO CHINA? 339 CASE 8 JUST ANOTHER MOVE TO CHINA? THE IMPACT OF INTERNATIONAL ASSIGNMENTS ON EXPATRIATE FAMILIES by Yvonne McNulty Lisa MacDougall looked at her desk calendar and realized it was the first year anniversary of her employment at John Campbell College. ‘How ironic’, she thought, ‘that I might resign today, exactly one year after I started here’. As her colleagues dropped by her office throughout the morning to discuss a new research project that she was leading, Lisa felt both elated and sad. She was excited to be embarking on a new chapter in her career, but upset to be leaving behind her first fulltime job in nearly a decade. To ease her mind, she took a morning tea break at the campus cafeteria and ordered a latte. Then her cell phone beeped to alert an incoming message from her husband, Lachlan. As she nervously picked up the phone and read the four-word message – ‘it’s done, go ahead’ – she realized in that instant that there was no going back now: Lachlan had just signed a two-year contract with his employer to move their family to China, and it was happening in six weeks time. Taking a deep breath as she walked back to her office, the first task was to write a resignation letter, after which Lisa emailed her boss to request an immediate meeting to tell him she was leaving. Although...

Words: 4712 - Pages: 19

Premium Essay

Population Ecology of Some Warblers of Northeastern Coniferous Forests.

...Marine Litter Distribution and Density in European Seas, from the Shelves to Deep Basins Christopher K. Pham1,2*, Eva Ramirez-Llodra3,4, Claudia H. S. Alt5, Teresa Amaro6, Melanie Bergmann7, ¸ Miquel Canals8, Joan B. Company3, Jaime Davies9, Gerard Duineveld10, Francois Galgani11, 9 12 1,2 Kerry L. Howell , Veerle A. I. Huvenne , Eduardo Isidro , Daniel O. B. Jones12, Galderic Lastras8, ´ ˆ Telmo Morato1,2, Jose Nuno Gomes-Pereira1,2, Autun Purser13, Heather Stewart14, Ines Tojeira15, 8 16 5 Xavier Tubau , David Van Rooij , Paul A. Tyler 1 Center of the Institute of Marine Research (IMAR) and Department of Oceanography and Fisheries, University of the Azores, Horta, Portugal, 2 Laboratory of Robotics `ncies del Mar (ICM-CSIC), Barcelona, Spain, 4 Norwegian Institute for Water Research and Systems in Engineering and Science (LARSyS), Lisbon, Portugal, 3 Institut de Cie (NIVA), Marine Biology section, Oslo, Norway, 5 Ocean and Earth Science, University of Southampton, National Oceanography Centre, Southampton, United Kingdom, ¨ 6 Norwegian Institute for Water Research, Bergen, Norway, 7 Alfred-Wegener-Institut, Helmholtz-Zentrum fur Polar- und Meeresforschung, Bremerhaven, Germany, 8 GRC `ncies Marines, Departament d9Estratigrafia, Paleontologia i Geocie `ncies Marines, Facultat de Geologia, Universitat de Barcelona, Campus de Pedralbes, Barcelona, Geocie Spain, 9 Marine Biology & Ecology Research Centre, Marine Institute, Plymouth University, Plymouth, United Kingdom, 10 Netherlands...

Words: 10668 - Pages: 43

Premium Essay

Fiji Water

...was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine environmentally conscious/ sustainable company. 1.0 Problem Statement The primary problem in the case is that fundamentally the business...

Words: 4384 - Pages: 18

Free Essay

Business Plan on Diversified Jute Manufacturing Plant

...Jutex Bangladesh LETTER OF TRANSMITTAL 13 January, 2016 Dr. A.K.M Saiful Majid Professor Institute of Business Administration, University of Dhaka Sir, Enclosed is a business plan on “Jute Diversifying Product Manufacturing plant” that we prepared as the take home final business assignment for the Entrepreneurship course. we decided to conduct the plan on ‘Jute Diversifying Product Manufacturing plant’ keeping in mind the importance of market potential in Bangladesh. You approved our topic on January 10, 2016. The date of submission was set on January 13, 2016. This plan was conducted with proper authorization. The authenticity of the sources used in the report can be guaranteed. We are grateful to you for your overall cooperation throughout. We tried our best to live up to your expectation and hope that the business plan fulfills all the requirements. Sincerely yours, Nabid Hassan Kafi_______________________ Ahmed Muntasir Mahin___________________ Md. Al – Amin___________________________ i Jutex Bangladesh ACKNOWLEDGEMENT We take the privilege to extend our acknowledgement and heartfelt gratitude to our respected course instructor, Professor Dr. A.K.M Saiful Majid, who encouraged us to undertake this difficult endeavor and who has helped us all the way to the successful completion of this report with his able guidance, support and counseling. We have tried to incorporate his constructive suggestions and knowledgeable opinions in the...

Words: 6064 - Pages: 25

Free Essay

500 Extraordinary Islands

...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...

Words: 249855 - Pages: 1000

Premium Essay

Observe First , Design Second

...Observation is an underrated skill, and one that is in great demand for those in pursuit of wicked problems. By Matthew E. May OBSERVE FIRST, DESIGN SECOND: TAMING THE TRAPS OF TRADITIONAL THINKING THE IMPOVERISHED ECONOMY in rural northern Nigeria is based on subsistence farming. The large population inhabiting the many isolated communities survives by growing, consuming and selling fruits and vegetables nourished by the many streams and rivers that flow into Lake Chad. However, the arid heat of the semi-desert geography presents a significant problem: rapid food decay. Perishables last no more than a few days before spoiling. The solution would seem easy enough: refrigeration. But the problem is far more complex than simply being too poor to afford a refrigerator. For starters, there is no electricity. Mohammed Bah Abba, a Nigerian-born adviser to the United Nations Development Program in Jigawa, knew that this problem was even more far-reaching. The women of this predominantly polygamist society are segregated from the men and confined to their homes—a cultural practice called purdah. As a result, the 40 / Rotman Magazine Spring 2012 young girls of the family are forced to travel long distances to large markets each day to sell the food as soon as it is harvested, leaving little, if any, time for school. Furthermore, much of what is produced is either sold cheap or wasted, resulting in losses to an already meager income, or sold in a partly spoiled state, resulting...

Words: 4634 - Pages: 19

Premium Essay

Mbm Description

...Master in Marketing and Brand Management Part of the MSc in Economics and Business Administration Understanding consumers and markets in a brandnew world www.nhh.no/study MSc in Economics and Business Administration NHH Welcome Welcome to NHH Founded in 1936, NHH is the leading business school in Norway. It is the first choice for Norwegian students and for the Norwegian business community. We have 3,000 full-time students, most of whom continue from their Bachelor studies in economics and business administration onto one of the Master of Science (MSc) options at NHH. Other programmes include international doctoral programme in accounting, economics, finance, management science and strategy and management. NHH also has the longest established Executive MBA programme in Norway. The MSc in Economics and Business Administration is a key element in this portfolio of programmes. It consists of eight distinctive profiles, of which three are offered for international students: Energy, Natural Resources and the Environment (ENE), International Business (MIB), and Marketing and Brand Management (MBM). The master specialisation in International Business is designed for highly motivated individuals who want a high quality education to prepare them for a career in international business. The programme will equip students with the right mix of analytical and practical skills, together with a cultural understanding, that is crucial for succeeding in today’s globalised...

Words: 4491 - Pages: 18

Premium Essay

Engineer

...CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies...

Words: 8610 - Pages: 35