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Norton Lilly

In: Business and Management

Submitted By emmettt
Words 996
Pages 4
Beginning in 1841, John Norton booked a shipment of kerosene aboard a small sailing ship bound for South America. Little did he know this would be the start of an international shipping company that is still around today over 150 years later. Norton Lilly International provides services to ships in 70 ports located in North America, the Caribbean, the Pacific and the Middle East. The company had experienced rapid growth due to the development of cargo containerization. By 2005, the company had experienced annual revenues of more than $41 million and was the largest privately held shipping agency based in North America.
In 2006 everything changed and the company had a net loss of $2.6 million. A failure to effectively integrate acquired shipping agencies, an inadequate attention to operational performance and too little focus on bottom-line performance all contributed to the company being in this unfamiliar position. Jim Burton became CFO in 2007 to turn everything around. Burton was expected to develop a sustainable business platform that would be capable of doubling the company’s size and generating an attractive return on investment.
Jim Burton did everything in his power to help turn around Norton Lilly International. Due to the fact that he was new to this industry and dealing with veterans that had 30 years of experience he had to use an incremental approach by introducing ideas and building on them once accepted. He formed an executive committee in order to begin decentralizing the decision-making processes away from the owners. Burton also established process mapping, which focused on the key processes involved in delivering each type of service. This process helped management understand the underlying causes of service failures and began to close performance gaps. Burton then established key performance indicators that identified operating level...

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