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Leadership Styles of Carly Fiorina and Steve Jobs Running head: LEADERSHIP STYLES OF CARLY FIORINA AND STEVE JOBS

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Leadership Styles of Carly Fiorina and Steve Jobs Group 1 Management 4314

MGT4314 Submitted to Dr. Stephanie Solansky

Leadership Styles of Carly Fiorina and Steve Jobs Leadership Styles of Carly Fiorina and Steve Jobs Carly Fiorina took a leadership position as CEO of Hewlett-Packard for about 6 years. She brought to Hewlett-Packard (HP) nearly twenty years of experience and expertise in marketing and sales that she acquired with AT&T and Lucent. However, she failed to execute HP's strategy and deliver improvements in the company's profits and stock price. She was asked by Hewlett-Packard's board of directors to resign due to the lack of the leadership skills needed to take advantage of emerging market opportunities (Hewlett-Packard, 2007). Fiorina's mistakes in leading HP are an illustration that leadership effectiveness is dependent on situation and other environmental influences,

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and not only the traits of the leader. In contrast to Fiorina’s leadership failure, a success story unfolded at Apple Computers where a leader practically saved the company. Management guru Jim Collins calls him the "Beethoven of business," Wall Street loves him, and even Bill Gates became more of a partner to him after once being his nemesis. This powerful man is Steve Jobs, cofounder and current chief executive officer of Apple Computer. Much has been made of Jobs' aggressive and demanding personality. Fortune noted that he "is considered one of Silicon Valley's leading egomaniacs" (Colvin, 2007). However, Steve Jobs is recognized as a true leader and described in terms such as charismatic, enthusiastic, and courageous. His creativity in decision-making and the ability to adapt to changing market conditions mark a turning point for Apple Computer.

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