...success. I have worked for three companies since receiving my Bachelor of Science degree in 1994 in two different industries. I have earned accolades and awards for sales and marketing performance from all three companies and I have been told that I am seen as a leader with potential for upward mobility. After taking the Jungian 16-Type Personality test, I received a score of ISFJ. This fits right in line with my past work experience because this test shows that I am loyal and willing to make sacrifices for the greater good. I was surprised to find I was introverted because typically successful sales people are extroverts. They reach out to clients and look for ways to connect with people where introverts mostly keep to themselves. However, during the last few years my personal job satisfaction has been low and the pharmaceutical sales industry has been enduring massive layoffs (Brice, 2009). Although, my current company is somewhat “bucking the trend” regarding reducing sales force sizes, I believe that all companies are not immune to the trend. So, the potential for me to be a casualty of company downsizing is one reason for me to begin my pursuit of my MBA. I believe that if I am armed with an MBA with a concentration in healthcare management from the University of Phoenix I will be prepared to continue my career success outside of the pharmaceutical industry. This idea is supported by an article from Business Week Online that states the...
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...蓝海战略 目 录 前言 致谢 第一部分 蓝海战略 第一章 开创蓝海 第二章 分析工具与框架 第二部分 制定蓝海战略 第三章 重建市场边界 第四章 关注全景，而非数字 第五章 超越现有需求 第六章 遵循合理的战略顺序 第三部分 执行蓝海战略 第七章 克服关键组织障碍 第八章 寓执行于战略 第九章 结论：蓝海战略的可持续性与更新 附录 A 蓝海战略案例纵览 附录 B 价值创新：战略的结构再造观点 附录 C 价值创新的市场动态分析 注释 参考文献 索引 1 前言 本书是友谊、忠诚和相互信赖的产物。正是友谊和信任激发我们探索本书 所表述的主要思想，并最终完成了写作。 20 年前，我们在课堂相遇——一个是教授，一个是学生。从那时起，我们 就一直一起工作，犹如同一条下水道里的两只湿老鼠。因此，本书不是思想的成 功，而是友谊的成功，并且我们发现友谊比商业世界的任何思想都更有意义—— 因为我们不是孤军奋战。 任何旅途都不是一帆风顺的，任何友谊也不会仅仅充满了欢笑。好在写作 的旅途上，我们的每一天都是激动人心的，因为我们在完成一项旨在学习和改进 的任务。我们深信本书的思想，这些思想绝非为那些得过且过或生活目标仅仅在 于混日子的人所准备；因为那不是我们的兴趣。如果你仅满足于上述生活态度， 请不必阅读本书，但是如果你想干一番事业，想建立一家客户、雇员、股东以及 社会共赢的企业，请读下去。尽管这并非易事，但却值得去做。 我们的研究认为，任何一家企业都不可能永葆卓越，正如任何一个行业都 无法长盛不衰一样。我们回顾走过的路时会发现，自己和企业一样，做了聪明的 事和蠢事。为了更加成功，我们需要研究和认识造成积极变化的那些行为，以及 如何才能系统性地复制此类正确的行为。这就是我们所说的聪明的战略推动，并 且我们发现，起中心作用的战略行为就是开创蓝海。 蓝海战略要求企业突破传统的血腥竞争所形成的“红海”，拓展新的非竞争 性的市场空间。与已有的、通常呈收缩趋势的竞争市场需求不同，蓝海战略考虑 的是如何创造需求，突破竞争。本书不仅仅对企业思维进行挑战，而且告诉它们 怎样达到目标。首先，我们引入一整套分析工具与框架，告诉读者如何系统性地 应对挑战；其次，我们阐明了若干原则，以区分蓝海战略和传统竞争性战略。 我们的目标是在当前的已知市场空间的“红海”竞争之外，构筑系统性、 可操作的蓝海战略，并加以执行。只有这样，企业才能以明智和负责的方式拓展 蓝海领域，同时实现机会的最大化和风险的最小化。任何一家企业，无论其规模 大小， 是已有的行业企业， 还是新进入该行业的企业， 都不应， 也不能过度冒险 。 本书的内容是 15 年研究的总结，使用的数据区间在百年以上，还包括与此 观点有关的《哈佛商业评论》的一系列文章和其他相关学术文章。本书所阐述的 2 理念、 工具和思想框架在欧美和亚洲的企业中已经经过了多年的实践检验与不断 的更新。本书的阐述将上述的工作和思想汇总到一个统一框架之内。这一框架不 仅仅包括对如何蓝海战略的分析，还对最重要的人事问题作出解答，以使组织和 人员自觉贯彻执行这些思想。在此，我们将如何赢得信任和忠诚，以及理解员工 理性与感性认知的重要性，摆在了蓝海战略的核心位置。 蓝色海洋的机遇已经展现。随着对蓝海领域的探索，市场的空间不断扩展。 我们相信，这种扩张正是企业发展的根源。然而，对于如何有系统地创造和开辟 蓝海领域，无论在理论上还是实践上都还有所不足。我们诚邀读者阅读本书，学 会成为未来增长的驾驭者。 3 致谢 本书的写作得到了不少协助。INSEAD 提供了独一无二的研究环境，在此，...
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...C Marginalized APC Inc. Top 10 BioPharma Companies: Key Annual Financial Metrics APC $ (mil) Net Sales Cost of Products Sold $19,152 $5,098 26.6% % Genentech $ (mil) $36,017 $9,797 27.2% % Amgen $ (mil) $14,642 $4,070 27.8% 72.2% 18.1% 8.3% % Novo Nordisk $ (mil) $9,566 $2,506 $7,060 $1,636 $890 26.2% 73.8% 17.1% 9.3% % Merck Serono $ (mil) $7,454 $2,020 $5,434 $1,327 $581 27.1% 72.9% 17.8% 7.8% % Baxter BioScience $ (mil) $5,573 $1,494 $4,079 $1,031 $568 27% 73.2% 18.5% 10.2% % Biogen Idec $ (mil) $4,247 $1,249 $2,998 $824 $446 29.4% 70.6% 19.4% 10.5% % Genzyme $ (mil) $3,562 $1,104 $2,458 $705 $349 31.0% 69.0% 19.8% 9.8% % CSL Ltd.* $ (mil) $3,211 $967 $2,244 $581 $350 30.1% 69.9% 18.1% 10.9% % Allergan $ (mil) $1,310 $385 $925 $258 $152 29.4% 28.2% 27.0% 70.6% 71.8% 73.0% 19.7% 18.5% 17.8% 11.6% 9.8% 9.0% % Top 10 Top 5 % % Gross Margin $14,054 73.4% $26,220 Marketing, Selling and Administrative $3,508 18.3% $6,447 Advertising and Product Promotions $2,209 11.5% $2,917 Total SG&A Research and Development Operating Margin Total Expenses $5,717 29.9% $3,464 18.1% $4,873 72.8% $10,572 17.9% 8.1% $2,650 $1,215 $9,364 26.0% $6,591 18.3% 28.5% $3,865 26.4% $2,606 $4,100 17.8% 28.0% $2,525 26.4% $1,856 $2,678 19.4% 28.0% $1,908 25.6% $1,312 $2,214 17.6% 29.7% $1,599 28.7% $1,003 $1,477 18.0% 26.5% $1,270 29.9% $756 $973 17.8% 22.9% $1,054 29.6% $616 $787 17.3% 22.1% $931 29.0% $706 $607 22.0% 18.9% $410 31.3% 28.3% 26.9% $288 $227 22.0% 18.8% 18...
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...outside of the City of Syracuse. The land was settled in the late 1700s and grew out of the almost endless farmable soil, and surrounding water sources. Kathy Crowell a former Town and Village of Manlius historian wrote multiple articles that share her discoveries. Her work revealed that the towns’ population was not recorded in the US census until the early 1900s. The first 1314 individuals of the village were documented in 1913 in cooperation with the US census. On April 30, 1842 Manlius was incorporated as the Village of Manlius, shortly following the first village officials were selected. It wasn’t until 1985 that the three villages of Fayetteville, Manlius, and Minoa united as one, creating the Town of Manlius (Fayetteville And Its Industries). Above: A picture of the Town of Manlius depicting the three villages in proximity to each other. Above: A picture of the Town of Manlius depicting the three villages in proximity to each other. As noted above the three villages maintained their own police departments, post offices, and residential structures, but through a municipal agreement, the villages unified to eliminate duplicate services, improve delivery and transportation routes, as well as promote town-planning standards (Lowenberg). The Village of Manlius within the greater of the Town, has a diverse and rich history that was established through the migration, settlement, and evolution of the three villages. The Village of Manlius in the late 1700s was a peaceful...
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...Elizandro A Mendiola 9/24/2013 Kantz Response What Kantz says as in her main points are that people think just because it’s in a text or in a text book it’s a fact. She also said we read to transmit and receive information. When we do an argumentative essay it usually means that we are supposed to argue something and most of the times we end up retelling the story in a more descriptive manner. We are supposed to question everything rather than agree of follow along with everything. Another thing she said was that rhetorical reading is not a magical technique for producing sophisticated papers. I think she is correct because it has happened to me when I am supposed to do like a document based question where I have to read and analyze something it is harder for me to first understand and then try to ask questions about it to myself and think about how this can lead to further analysis. She also mentions that it is hard to read texts and then try to write something off it without telling the story which has been proven for me to be hard. Sometimes we think that the task is do something but we are so used to just analyzing something for its content and then writing about it rather than going in depth and actually making it an argumentative essay. This also helps me understand because one time I just decided to put whatever on an essay prompt because I figured I just have to know the college rather than understand and analyze the article that it was about. However now I know...
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...Despite the summer, the weather was hazy on that day in May 2004 as the airplane took off from Hongqiao International Airport, Shanghai. The plane was likely to encounter some turbulence on its way to Copenhagen Airport in Denmark. The COO of the Danish shoe manufacturer ECCOA/S (ECCO), Mikael Thinghuus, did not particularly enjoy bumpy flights, but the rough flight could not overshadow the confidence and optimism he felt after his visit to Xiamen in southeast China. This was his third visit in three months. During 2003/2004, ECCO spent substantial resources on analyzing where to establish production facilities in China. On this trip, together with Flemming Brønd the production director in China, Thinghuus had finalized negotiations with Novo Nordisk Engineering (NNE). NNE possessed valuable experience in building factories in China, experience gained through their work for Novozymes...
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...leadership style that dominates at Novo Nordisk is the authoritative style; this style mobilizes the team toward a common vision and focuses on end goals, leaving the means up to each individual. The authoritative style works nest for a team that is goal oriented and vision driven. I would also say the affiliation leadership style is displayed at Novo Nordisk because it’s a company that cares more than just the money. Novo Nordisk has stronger values they care about their clientele and customers and what they put out in society. The leaders at Novo Nordisk know what is most important to the company and they instill these values in their employees. When it was important to them to reduce the emission levels they worked towards that goal through caring about the people by affiliating themselves with the people and implementing authority and mobilizing the tem to achieve a goal, through doing this they succeeded in reducing emission levels as well as water consumption. Novo Nordisk’s leadership influences its organizational design and shapes its competition strategy by setting goals and implementing ways on achieving those goals. One way they try to achieve their financial goals is by understanding that people care about how the big corporations treat them as a clientele. Novo Nordisk tries to display that extra care in order for their customers to keep coming back. How a big corporation treats the environment is very important to most people therefore Novo Nordisk strategically affiliate...
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...As we can see, on the calculations; the company has chosen labour hours for the allocation base. But when we do the calculations with the machine hours with the allocation base, we face with a huge difference and moreover see a lower total cost, which make high the profit. Making profit higher will be a good thing, so the company should choose the machine hours for their allocation base and calculations. In addition; because of the technology improvement and automation; machinery will be more usable and effective. Moreover, because the machines will be heterogenous, we will then need different number of labor for each. Some of them is highly-automated whereas some of them is low-automated. So, again we understand that machine hours will be a better allocation base then labour hours. Labour hours Machine hours Standard products (high volume) 2500 3500 Specialised products (low volume) 1500 3000 Total 4000 6500 Difference Budgeted labour rate 42,5 279500/6500=43 -0,5 Budgeted overhead burden 149,825 599300/6500=92,2 57,625 Total Cost 192,325 135,2 57,125 2) As known, the most commonly used allocation base in traditional costing is direct labor hours. We can also see this in the case. But at this point, we may face with some problems such that in this process overhead is increasing while direct labor is decreasing. There is an 1800$ increase whereas 46% increase in the overheads dramatically. Moreover, we see a variance and complexity in the production process...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Steel Industries of Bangladesh In: Business and Management Steel Industries of Bangladesh STEEL INDUSTRIES OF BANGLADESH REPORT ON FOCUS The report “Bangladesh on its way of becoming self sufficient in rod production, export is also a possibility” by Shuvankar karmakar, that was analyzed here, was published in the Daily Prothom Alo, on 17th November, 2012. BACKGROUND Bangladesh Steel industry is emerging as one of the major industrial sectors of the country. It consists of small up to the largest scale of steel melting and re-rolling factories across the country that mostly produce deformed bar rod of different grade (40, 60, 500), angel, channel and coil for the construction industry. Though the history of Steel Industry is not older one but it can make a glorious future. Before 1971 Bangladesh did not have any steel mill and even after the liberation there were only a few steel factories in the country. In 1990s the actual development began in this sector through a revolution. During that period the building constructing agencies or developer companies came forward to build modern infrastructure. Then with the increasing demand, new investors started investing in steel or rod production. In 2012 we have almost 400 mills across the country including Dhaka, Chittagong...
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...Factor conditions are human resources, physical resources, knowledge resources, capital resources and infrastructure. Specialized resources are often specific for an industry and important for its competitiveness. Specific resources can be created to compensate for factor disadvantages. Demand conditions in the home market can help companies create a competitive advantage, when sophisticated home market buyers pressure firms to innovate faster and to create more advanced products than those of competitors. Related and supporting industries can produce inputs which are important for innovation and internationalization. These industries provide cost-effective inputs, but they also participate in the upgrading process, thus stimulating other companies in the chain to innovate.[2] Firm strategy, structure and rivalry constitute the fourth determinant of competitiveness. The way in which companies are created, set goals and are managed is important for success. But the presence of intense rivalry in the home base is also important; it creates pressure to innovate in order to upgrade competitiveness. Government can influence each of the above four determinants of competitiveness. Clearly government can influence the supply conditions of key production factors, demand conditions in the home market, and competition between firms. Government interventions can occur at local, regional, national or supranational level. Chance events are occurrences that are outside of control of a firm....
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...Metcalf & Associates Significantly Impacts Worthington Industries Bottom Line by Facilitating Successful ERP Transition by Maureen Metcalf Company Profile ‘One of the Most Admired Companies’ in its industry per Fortune magazine, Worthington Industries, founded in 1955, grew from humble beginnings to a multi-billion dollar metal processing company. Today, the firm employs 8,000 people in 67 facilities throughout 11 countries. The company’s success is credited to its customer-centered philosophy, based on the Golden Rule. This philosophy, in addition to an unwavering commitment to the customer, and one of the strongest employee/employer partnerships in American industry serve as the company’s foundation. Challenge and Vision With the continuing growth and diversification of Worthington Industries, inventories naturally grew as well. As with many manufacturing firms, inventory has a significant impact on revenue and cash flow. Maintaining inventories larger than necessary negatively impacts the bottom line. Thus, the firm wanted to gain better insight into their inventories and processes and increase their supply chain informationto a higher level of detail. The company had a vision of further improving the level of customer service, while using less working capital and inventory. In order to achieve this goal, every process that impacted supply chain management and inventory needed to be closely evaluated. Surfacing every issue that could be preventing the firm from providing...
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...agenda that includes promoting the company brand. ("What Is Strategic Communications?”, 2011) Case Study: “The Power of Rewards at Industry International” The case study “The Power of Rewards at Industry International” located in chapter three of Strategic Organizational Communication in a Global Economy describes a manufacturing company. The company has a rewards system used to compensate employees but that system is in jeopardy of being eliminated due to economic challenges. The case study describes the situation, the challenges the employees and the company face, and the methods the employees are considering to resolve the issue to their satisfaction. The Organizational Structure The organizational structure of the flow of information with a company can be either centralized or decentralized. Centralized information flow means all decision making and power is reserved to central points within the company. ("Centralization And Decentralization", 2013) In a centralized company information is often altered by the time it reaches the lower ranking employees. Decentralizing the information flow is the exact opposite of centralized. In a company that is decentralized information flow is distributed equally through the company resulting in faster decision making and less alterations. The organizational structure of Industry International. Industry International is a decentralized company. Although decisions are made by a board of directors and information is not shared with...
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...Executive Summary Mr. Li has an opportunity with Unicon to direct it in a new, and focused direction. With its competitive advantage it has established with the Hong Kong Housing Authority (HKHA). I recommend pursuing the blanket approval process with HKHA. These efficiencies could prove beneficial for both parties as this will greatly reduce lead time and costs. Façade and slabs are the growing trends in the industry and will allow Unicon to take advantage of the cost savings that come with it. * No longer a need for engineered documents, saving on time and engineering costs. * Job security * Operational efficiencies * Holding inventory * Reduced lead times * Product standardization The tradeoffs that are implied with this move is worth the risk of this approval process. There is potential for savings upwards to HK150,000 per block. An approximate saving of over 1 million based upon the 179 blocks per year projection from the HKHA. Once this approval is agreed upon and the contracts awarded. I recommend a detail review of Unicon current product lines and completely outsourcing the stair production line. After a 6th month time, I recommend we review our production efficiencies and look into expanding our production facility as our three remaining products are now made-to-stock. Issue Identification Concrete Construction Market: • Precast Concrete Products sold to General Contractors in Hong Kong • 2 Options for building, Traditional Method...
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...Airbus vs. Boeing Airbus and Boeing both compete in the highly competitive industry of manufacturing commercial aircraft. Over the years they have each controlled the market at differing times due to competitive advantages – an ability to create value through a company’s strategies and operations that its competitors cannot (ref – Strategic Management textbook , pg 22) Boeing, formed in 1916 by William Boeing and George Westervelt, dominated the industry until the 1970’s, when Airbus was organized through a collaboration between Britain, France and West Germany. Airbus began manufacturing the A-300 series which enabled them to capture 10% of the market share by 1975 (ref article), no small feat considering they were competing against the giant Boeing. Airbus’s ability to compete with Boeing and gain market share will be analyzed using the following business models: PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, VRINE Analysis and Porter’s Model of Competitive Advantage. PESTEL ANALYSIS Political – Airbus was a product of a merger between three European countries; Britain, France and West Germany. In the 1970’s the political climates of all three were relatively stable. The three countries worked together in order to compete with the US. They did have to adhere to international trading policies and agreements (NAFTA, GATT). Economic – As they were competing largely in the US market, Airbus needed to constantly...
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...CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY The ultimate aim of most developing countries in general is to industrialize. The reason for this are obvious. First, there is relationship between the degree of industrialization and the level of development. Secondly, the developed countries of the world are basically industrial countries. The higher the level of industrialization the higher the level of national income, standard of living and economic development. Prior to the discovery of crude oil in commercial quantum in Nigeria, agricultural primary produce has been the major sources through which Nigeria generate foreign exchange. Therefore, Nigeria constituted one major agrarian country in Africa. However, at the attainment of independence in 1960, the various governments took interest in industrialization. This can be noticed through series of development plan adopted by the succeeding government in Nigeria over the years. Though without keen interest, except till the nineteen – seventies. The need arose to adopt an import substitution industrialization policy to reduce the heavy dependence on the external sector for the supply of manufactured products, capital goods and equipment. Nigeria government in a bid to industrialize created some industrial incentive policy to encourage foreign investors to invest in Nigeria industrial sector. That is, foreign entrepreneurs were technically and strategically invite to champion Nigeria industrialization because of the...
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