1. What is the argument presented?
The argument presented focuses on the dangers of driving while drowsy or tired (the title is a bit redundant).

2. Who is the audience targeted?

I believe the audience is meant to be drivers.

3. What is the author/creator trying to persuade the audience to do?

The author appears to be trying to educate drivers and reduce drowsy driving.

4. What design principles are used? Comment of the use of images, space and layout, colors, type, and font size, sound, or any other factor that is important to note concerning the design of the ad/announcement.

Some of the images were good, but some weren’t as illustrative of the textual information as the creator might have hoped. On page 1, my eyes are going in too many directions. On page 12, the picture of the man sleeping on a laptop doesn’t represent shift workers well. I think a picture of an emergency room nurse or doctor (or other typically shift working profession) might have been better. …show more content…
The margins were not only inconsistent throughout the slideshow but within a single slide. For examples of the inconsistent margins, page through slides 10 through 12.

The font choices seem to be reasonable in most places. Though the white heading text might be improved upon, I was able to read the titles of each slide without much difficulty. One area where text placement confused me can be seen on slides 8 and 9. I believe the “1-)” is completely unnecessary, and I would prefer to see a heading justified on the left. On slide 8, I believe I would change the title from “Advices to Drivers” to “Before traveling” or “Advice before traveling” and do away with the subheading completely. I would make similar changes to slide 9.

5. What rhetorical strategies are used to appeal to the audience? Comment on the use of logical appeal (claims, reasons, and evidence), ethical appeal (being fair-minded and truthful), and emotional appeal (colors, images, connotation of