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Ntuc

In: English and Literature

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A PRACTICAL GUIDE FOR
CASE STUDY ANALYSIS &
CASE ANALYSIS REPORTS (CAR)
Exemplar: ShopKo and Pamida System Triumph or Tragedy
Philip Pun
Lecturer in EB
PLG406 (x8866)
©1st Term 2011/2012
1

WHY PERFORM CASE STUDY?


Case study as a learning tool



The best way to learn is to feel, to practice and to involve

Philip Pun, First Term 2011/2012

2

WHAT IS A CASE STUDY?








All case studies have one common goal: to help learn the subject matter in hand
Cases allow learners to practice and apply their skills in their chosen disciplines so that they can do it better in real life
A case study, as a microcosm of real life, gives the learner an opportunity to project himself or herself into a situation and interact with the information and the imaginary participants in the case
The process of analyzing a case and discussing it with others is very much an integral part of the learning process

Philip Pun, First Term 2011/2012

3

WHAT IS CASE ANALYSIS?


Case analysis refers to a systematic process of examining all the available information related to the case and performing the following steps:








Putting all of the information in the case together to produce a coherent picture or a “map” of the situation
Evaluating the actions and plans of the subject , identifying and describing business problems
Recommending a coordinated plan of action to correct business problems Providing a justification or rationale for the recommended plan of action Philip Pun, First Term 2011/2012

4

GLOBAL VIEW OF THE WORK OF CA
1.

2.

The Organizational Context: Goals, Structure, &
Environment
The “Focal” System of the Case: Goals, Structure and
Performance

3.

Analysis of the Problem (or GAP Analysis)

4.

Analysis of the Alternatives Involved

5.

Recommendations

Every...

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