The Garden Collection

Gucci is a household name in the fashion world it originated from Florence Italy. It’s known for it’s unique blend of luxury heritage and fashion authority. Its sense of style has been associated with, sophistication and elegance. In this Flora Garden advertisement the motive is to target women in general, the artist in this advert is Abbey Lee Kershaw, she’s dressed in a gorgeous flowing blue dress with flowers applique covering her left shoulder, revealing sensitive parts of her body, this picture was found on the website “perfume girl”. The model sits in a flower garden gazing into nature in a cool and relaxed mood, enjoying the magnolia flower aroma. This Fragrance comes in a soft blue elongated bottle that reveals the inside content; the neck of the bottle is tied neatly, with a black bow. The advert generally targets women, so the use of an elegantly dressed lady is not an oversight. The advert further expresses that this magnolia scent is safe and can be worn in the daytime, with touch of sun shining on the skin. The advertisers knows women always want to smell nice, either at work or out with friends. The subtly sweet and subtle undertones of this women's perfume make it perfect for spring and summer use, and the notes are so well blended that you'll be impressed by the complexity. Glamorous Magnolia is neatly scribbled on the left corner of the advert, to entice the viewer that the content is naturally extracted from this beautiful and well-trimmed orchard for the use of glamorous sexy female. Magnolia is known for its rich and heady with deep version of cherry blossoms with light citrus nuance. The message is directly for lovers of perfume, good things of nature, glamorous life, this message is giving the impression that with the use of this perfume, the user will be automatically beautiful and elegant. This type of message can mislead lovers of magnolia scent to wanting to try it out and not minding the cost effect, with bills laying all over the place, women would be tempted to buy this perfume because the model’s pose is sexy and radiant, so women buy it because they want to look sexy and radiant just like her. In conclusion, this ad includes all these appeals like the beauty of the perfume’s bottle and the glamorous model in other to get the attention of the viewers, which are mostly ladies who care about their body and how people feel about them, so seeing this model will make them want to look, feel and most important smell like the model. With all of these appeals put together, the advertisers would gain more sales and most important, life long customers.