...ARTICLE REVIEW Vol.3 Issue 1, January-March 2010 ISSN 0974-2441 Nutraceuticals: new era of medicine and health Manisha Pandey *, Rohit K Verma, Shubhini A Saraf Department of Pharmaceutics, Babu Banarasi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh – 227105, India. Address for correspondence: Manisha Pandey, Department of Pharmaceutics, Babu Banarasi Das National Institute of Technology and Management, Lucknow, Uttar Pradesh – 227105, India. E-mail: manisha_2929@yahoo.co.in The concept of nutraceutical was stared from the survey in U.K., Germany and France which concluded that diet is rated more highly by consumers than exercise or hereditary factors for achieving good health. Nutraceutical is a term coined to describe substances which are not traditionally recognized nutrients but which have positive physiological effects on the human body. They do not easily fall into the legal category of food and drug and often inhabit a grey area between the two. Risk of toxicity or adverse effect of drugs led us to consider safer nutraceutical and functional food based approaches for the health management. This resulted in a world wide nutraceutical revolution. The nutraceutical revolution will lead us into a new era of medicine and health, in which the food industry will become a researchoriented one similar to the pharmaceutical industry. Keywords: Nutraceuticals, Medicine, Functional foods. INTRODUCTION The quality of life in terms...
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...Benecol: Raisio's Global Nutraceutical Raisio is preparing to launch a new product, Benecol, to the global market. Benecol is a nutraceutical that reduces LDL cholesterol when ingested on a daily basis. The product has been successful in the company’s home country of Finland. Raisio is building on this success by entering into a marketing agreement with Johnson & Johnson's McNeil Consumer Products Group. There are barriers to global marketing that Raisio must overcome, however. Benecol is under fire from the Food & Drug Administration (FDA). The FDA has regulatory objections, as this product is difficult to classify as a food, dietary supplement, or pharmaceutical. Introduction into the United States may not be in the best interests of shareholders, as the market is new to valuing the prospects for nutraceuticals. (Moffet, 1998) Discussion This launch, like any product launch, is a critical time for Raisio. The success of Benecol globally is key to the company’s survival. In order to penetrate the global market there is need for capital, risk evaluation, and a determination of a reward system for investors. The global launch of a product is a process aimed at building sales momentum. Steps include matching product capabilities to market needs, clear positioning and messaging, setting clear launch goals, utilizing the power of leverage, priming the pump, and timing the launch to maximize sales. Global launch must incorporate consideration of several important...
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...Brochure More information from http://www.researchandmarkets.com/reports/2359101/ Indian Nutraceuticals Market Forecast to 2017 Description: India is the most potential market for Nutraceuticals and Dietary Supplement products. The burgeoning affluent middle class population in the country is increasingly becoming health conscious. The awareness about the positive impact of using nutraceuticals and dietary supplements is the new phenomenon among the young Indians. In India nearly 400 million people belong to the middle class and have the disposable income which made them capable to buy nutraceuticals and dietary supplements. It is an inevitable fact that affluence is one of the causes of lifestyle diseases, which nutraceuticals and dietary supplements often address. Over the past five years (2008-2012), the Indian Nutraceuticals Market has been growing at a rapid pace. The Indian Nutraceuticals market is the fastest growing sector among other sectors of Indian food and Phamaceuticals market and is expected to sustain its growth in the coming years. Indian Nutraceuticals Market Forecast to 2017 is a comprehensive research that contains detail statistics, indepth analysis, and quality research on Indian Nutraceuticals Market. The report categorizes Indian Nutraceuticals Market into three segments such as Functional Foods Market, Functional Beverages Market, and Dietary Supplements Market to provide a detailed overview of past and present performance of each segment. The segment-wise...
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...IBIYEMI CARROL – PRINCIPLES OF MARKETING 100 Select Two Companies That Comply With The Regulation Of The Bureau of Consumer Protection The FDA is the oldest consumer-protection agency in the nation. It was established in 1906 from existing governmental agencies by the Food and Drug Act, which gave the agency its regulatory power. Previously called the Division of Chemistry, the Bureau of Chemistry, and the Food, Drug and Insecticide Administration, the agency's first, primary responsibility was to ensure the safety and purity of food sold to Americans. Today, the FDA regulates the labeling, cleanliness and purity of all foods except meat and poultry (which are regulated by the Department of Agriculture's Food Safety and Inspection Service). It ensures the safety of the nation's blood supply and other biologics, such as vaccines and transplant tissue. Drugs must be tested, manufactured and labeled according to FDA standards before they can be sold or prescribed. Medical devices such as pacemakers, contact lenses, hearing aids and breast implants are regulated by the FDA. X-ray machines, CT scanners, mammography scanners and ultrasound equipment also fall under FDA oversight. So do cosmetics. And the FDA takes care of our livestock and pets by ensuring the safety of livestock feed, pet food, and veterinary drugs and devices. Spring Valley Vitamin Supplements and CareOne comply with consumer protection labeling regulations. Nutritional labeling of dietary supplements must...
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...complete course has reveled us the great idea to influence our trends and intelligence while analyzing the entire details of Sunflower Nutraceuticals (SNC) company followed with all the decisions of the company which tends to increase their working capital and maximizing the overall organizational growth potentially with respect to time, as we have figured out the data and change in numbers below which reflects the growth annually. Moreover in addition to various details of the SNC firm we have also examined various decisions which took place in each of the phase of SNC’s simulation which has an estimated values to figure out the results, secondly the paper also describes how SNC’s decisions are influenced with respect to their working capital followed with the final step of evaluating the general affects associated with the limited access of financial mix. Sunflower Nutraceuticals (SNC) Background No wonder SNC is a privately owned Nutraceuticals company , more over one can say it is a wide distributor which provides all the vital dietary supplements such as herbs for women’s, vitamins, and minerals for all the consumers (mainly women’s), distributors and retailers. (Harvard Business School Publishing, 2012). Once the business was initiated after 2006, SNC expanded their operations and came up with various retail outlets in the nutraceutical industry and moreover has been successful while introducing their own brands of sports drinks, vitamins for teenagers, metabolism- boosting...
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...these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions, you can determine the appropriate sampling design for your study. Penton Media has created their sampling plan from these questions. The target population for Penton Media’s study is the people who read their business magazines. Their subscribers consist of 1.7 mission people in the US, so they originally tested out the survey via phone with a small selection of subscribers. They then...
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...groups to evaluate/ assess the satisfaction level of customer and identify the most determined factors made sales of car. ← Identify the most determined factors made sales ← Consumer satisfaction (quality and convenience) ← Most effective Communication campaign ← Suggestion for further improvement etc.. RESEARCH DESIGN 1 Target Segment Respondent details Will be provided by Skoda ... 2 Sample Size : 48 |Age Group |Sample Size | | | | | | | | | | 3.3 Area Coverage Kathmandu Valley 5 Overall Survey Methodology The study will be quantitative in nature. The structured questionnaire will be canvassed to respondents selected. The investigator will be trained to be able to administer the set questionnaire. INFORMATION AREAS To avail the required information to meet the objective of the study, following information areas will be included in the questionnaire. The key areas/ points of diagnosis would be: ➢ Various features of Car ➢ Most considerable factors for sale of car ➢ Services which improve sales in future ➢ Preferred means for communicating ad campaign as well as campaign .. 3. FIELDWORK Field...
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... Quantitative research is a more logical approach which provides a measure of what people think from a statistical and numerical point of view. For example, if you wanted to know how many of the customers like the new car or our new customer service and how strongly (on a scale) they support it, then this will provide the company with a numerical statistic. Quantitative research can gather a large amount of data that can be easily organized and conveyed into reports for analysis. How to do it Quantitative research uses methods such as questionnaires and surveys with set questions and answers that respondents tick from a predefined selection. Answers can be measured in strengths of feeling such as ‘strongly agree’ ‘disagree’ or numbers such as scales out of 10. This form of research will help Aston Martin to gather fair opinions about their products and services. Quantitative research — including surveys and customer questionnaires — can help ASTON MARTIN to improve their products and services by enabling them to make informed decisions * More reliable and objective * Can use statistics to generate a finding * Tests theories and hypothesis...
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...difference between things you need to know, and those it would be nice to know. Eliminate unnecessary lines of questioning at the planning stage. Maximise your chances of success The aim of questionnaire design is to a) get as many responses as you can that are b) usable and accurate. To maximise your response rate: • Give your questionnaire a short and meaningful title • Keep the questionnaire as short and succinct as possible • Offer incentives for responding if appropriate • Be creative – use different colours and images to make it attractive • Make it convenient – enclose a Stamped Address Envelope if appropriate. Who should you ask? It may not be possible to survey every person who could provide a useful response to your questionnaire. In such cases, you will need to choose a sample from your population to survey....
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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...Examine the problems some sociologist find with using postal questionnaires in their research. (20) There are many problems that some sociologist find when using postal questionnaires. Postal questionnaires are sent to homes and business in certain areas, postal questionnaire mainly use closed questions as positives use this method due to the fact, that they are able to interpret the data in to numerical form such as graphs. Positives use quantitative data because they believed that society is moulded by social factors and therefore can be measured using the same method as the natural science. One of the many problems of a postal questionnaire is that they take a lot more time and money then a normal questionnaire; this is due to the fact that the researcher has to pay for self addressing envelope. This appeals to the participant as they are more likely to fill out the questionnaire in as they can send it off without having to spend money. If the research didn’t use as self addressing envelope then the participant is less likely to fill in the questionnaire, as they will have to send it back to the researcher themselves. Another problem of a postal questionnaire is that due to the fact the researcher won’t be present handing the participant the questionnaire. This can lead to the participant not feeling pressured to complete the questionnaire and therefore they might not complete it, or they might just discard it as they don’t have the time to fill it in. Due to this the...
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...Quality Improvement Plan Part II This paper attempts to explain some areas of potential improvement for the Veteran Affairs (VA) organization in a surgical department. Describe the data that needs to be collected and the tools to be use. Also, it will be identified and compared the types of information collected based on the different tools used. Presenting the Quality Improvements (QI) tools needed to accomplish the goal and describe the information obtained from it. In addition, establish how are these tools helpful for the health care organizations. Areas of Potential Improvements for the Organization The areas to be considered are; on- call Practices, preoperative personnel are assigned designated times, in addition to their regular work hours, to be available on an “on-call” basis for unplanned , urgent, emergent procedures or to provide care for patients whose procedure run past schedule time periods. Call hours may vary from four hours or more. Actual hours worked during the call period are unpredictable and can range from 30 minutes to the entire length of the call period. A large body of research exists about fatigue and sleep deprivation and their effect on performance. Research also suggest that work periods of 12 hours or more are associated with higher probability of making an error and increase in risk-taking behaviors. The Time-Out: While technologies and other innovations have advanced health care, these advancements have also led to failures in the delivery...
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...Sociological Research Skills Name of Method Research Methods Questionnaires Brief Outline of Method A questionnaire is a list of written questions that can be completed in one of two basic ways Firstly, respondents could be asked to complete the questionnaire with the researcher not present. This is a postal questionnaire and (loosely) refers to any questionnaire that a respondent completes without the aid of the researcher. Secondly, respondents could be asked to complete the questionnaire by verbally responding to questions in the presence of the researcher. This variation is called a structured interview. Although the two variations are similar (a postal questionnaire and a structured interview could contain exactly the same questions), the difference between them is important. If, for example, we are concerned with protecting the respondent’s anonymity then it might be more appropriate to use a postal questionnaire than a structured interview. Questionnaires are restricted to two basic types of question: Closed-ended (or “closed question”) is a question for which a researcher provides a suitable list of responses (e.g. Yes / No). This produces mainly quantitative data. Open-ended (or “open question”) is a question where the researcher doesn’t provide the respondent with a set answer from which to choose. Rather, the respondent is asked to answer "in their own words". This produces mainly qualitative data. Strengths / Uses of Method Weaknesses / Limitations of Method...
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...A RESEARCH PROJECT PRESENTED AT THE UNIVERSITY OF KABIANGA ABOUT ; SUPERVISOR; PHILIP ZEAL CHEBUNET DATE;……………………….. MEMBERS; NAME; REG. NO. PHONE; SIGN 1. KIBET CORNELIUS KIPTOO CPR/033/13 0724612633 …………….. 2. AGUNDA ALICE CPR/036/14 0719281475 ……………… 3. OLOO NBELINDA ONYANGO CPR/032/14 0714056988 ……………… 4. WANGILA JOYCE N. CPR/015/14 0704464395 ……………….. 5. ALEX KIPLAGAT CPR/026/14 0710397622 ……………….. 6. KIMUTAI SHEILLAH CPR/025/14 0703117280 ……………….. 7. ONKOBA K. PHOEBE CPR/27/14 0702573832 ………………… 8. KELVIN NZIVO CPR/007/14 0710293935 ………………… 9. WAFULA HARRIET CPR/38/13 0721180983 …………………. 10. APARENMG GODFREY CPR/016/14 0727814068 …………………. 11. SIMION KARIUKI CPR/022/14 0701917384 ………………… DECLARATION We declare that this research is our original work and has not been presented to any another university for an award of degree or diploma. Therefore, no part of this research maybe reproduced without the permission...
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...methods that can be used to carry out primary research, these are: • Observation • Surveys • E-marketing research • Focus groups • Panels • Field trials • Piloting 1.1.1 Observation This is a cost effective way of collecting data that involves simply watching and recording what happens. The amount of time required to collect data using this method depends on what needs to be done to set up the observation, as well as carry it out and analyse the results. Observation is more suitable for collecting quantitative data rather than qualitative data, this is because this type of method is usually undetected, it records what people actually do. If people are aware that their views and behaviour are being noted, they may be encouraged to act differently and in a certain way, this can then create a more favourable impression of themselves. Observation can only help to reveal what people do, the lack of interaction means that it cannot establish reasons for their reactions or actions. 1.1.2 Surveys Surveys are used to gather primary date either qualitative date or quantitative data. These are often based on a representative group or sample of people, if the number of potential respondents is very large. There are different ways of conducting a survey, the method chosen depends on the type and amount of information needed, as well as the cost and ease of obtaining it. 1.1.2.1 Face-to-face surveys These involve using trained interviewers to question people face-to-face and...
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