1. Feasibility ReportBy:Charnel JongcoFay Hillary AlbisAngelique CastanedaKaren Carillo
2. General DescriptionTapioca Ice Cream Shake is a food stall business to sell cool flavored drink mix with dark, spherical, chewy balls made from yam and tapioca called Pearls. The drink's uniqueness and the variety of flavors it offers broaden its appeal to the customers and will keep them interested. Taste and flavor of our shake is the essential component our product that will keep customers coming back for more.
3. VisionOur business bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining our commitment to uncompromised quality at economical rates with a heartening purpose to cater to society’s needs, taste and preferences: rather than simply convincing our customers to try and like whatever products we develop
4. MissionTo provide the best quality, reasonably priced products in the Food and Beverage Industry.To continuously generate awareness, interest and desire for our products, resulting in frequent purchases.
5. Our ObjectivesTo promote, protect and maintain our image at all times.To make sure that we provide quality products and offer excellent service to all customersTo always make sure TAPIOCA stall is properly laid out, maintained and profitable.
6. Product MixFeatures of the Product – our shakes have different sizes of cups (small, medium, large). Each cup consists of delicious shake (any kind of flavor) with tapioca pearls below and ice cream at the top. Our product benefits are the taste that we can give to the customer. Pricing of the product – Small -P33 Medium -P39 Large -P45
7. Marketing PlanTarget customer – We are expecting to sell our products to everyone who loves to drink shakes because we have lots of flavors that would be likened by kids and adults. Trends in consumer