Premium Essay

Oasis

In: Business and Management

Submitted By sweetequinox
Words 342
Pages 2
OASIS Airlines
Introduction

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received approval to fly to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. It announced its acquisition of two Boeing 747-400s in March 2006 and planned to start its maiden service to London Gatwick in October 2006. Aspiring to bring the best features of both traditional and budget airlines together, the airline pioneered a business model that offered a world-class, long-haul product at an affordable price, but it was too early to tell if the airline would be successful.

Summary of key learning points and strategic issues

1. To allow for a discussion of what a business model is about and what one should look for when assessing a business model. 2. To reinforce the understanding about business models through analyzing and assessing the business model of a start-up airline and gauging its sustainability. 3. The importance of a sustainable competitive advantage in an extremely competitive industry. 4. The opportunities/threats presented by changing industry trends.

Discussion Questions

1. Perform a STEEP analysis to understand the general environment facing Oasis Airlines. How will the firm be affected by external factors? 2. Use Porter’s Five Forces Model to analyze the Airline industry in the Asia. Given this analysis, is the industry attractive or unattractive? 3. Who are Oasis Airlines’ main competitors? How do they measure up against these competitors? 4. What are Oasis Airlines’ main capabilities? Do they have a core competence? 5. Create a SWOT analysis to understand Oasis Airlines’ strengths and weaknesses. Does Oasis Airlines have a sustainable competitive advantage? Is...

Similar Documents

Free Essay

Oye Lucent

...you type, sometimes you shout, But a battle it is for everyday, Promising, to never go away. Welcome to the first edition of OYE! It has been a long cherished dream of OASIS members to have a platform where members can express, share and enjoy their literary skills. OYE! is the first step towards realizing that dream. Bringing out this magazine has been a long, eventful and a very fulfilling journey for the entire team of OYE!. It was not an easy ride. Hurdles were encountered and conquered with hard work and dedication of the OYE! Editorial Team Members, without neglecting their professional responsibilities. The OYE! Team would like to thank all the people who have contributed in realizing this magazine. Special thanks to the authors of all the articles that were submitted. We hope you will continue to patronize OYE! .Credits are due to many people for their special effort… • • • • • • • • • • • • • • • Dr: Mruthyunjaya Kori for reviewing and approving our magazine. Seema Vijay Singh and the HR Team for helping us with all the HR as well as legal issues. Kannan K and all the OASIS committee members for their help and support Ganesh.D for naming the magazine as OYE!, leading this effort and maintaining the focus of the team. Siddharth Das for naming and introducing dUZZO , the official mascot of OASIS. Gurumurthy and IT Help desk for creating the mailbox reachoye@lucent.com. Savita BS for hepping in publishing our ads. Abid Naik and Shoibal Majumder for designing web......

Words: 9992 - Pages: 40

Free Essay

Alchemist Response

...The Alchemist is a very convincing and exhilarating book that tells us about following our dreams and taking them to the very end. This novel tells us to leave our boring, everyday lives, risk everything we have, and pursue our “personal legends.” It emphasizes and elucidates the fact that most people in this world want to be told that all their dreams and desires are to come true sooner or later, but Coelho states that in order for them to actually come true we have to struggle and strive to make our fantasies a reality. This compelling story is about Santiago, a normal shepherd boy, who is indeed, a dreamer. He dreams of finding great treasures and becoming rich, but he just doesn’t know where to start achieving his “personal legend.” Then, just when he was about to give up, Santiago met a very wise man that told him to listen to the omens, and he realized that these omens, good or bad, were all around him. He now knew that on your pursuit of your dreams, the universe and everything that surrounds it would do everything to help you accomplish your “personal legend.” We all believe that the universe is against us in our quest to make our dreams come true, but this novel tells us that if we just strive hard towards our goals, everything will work out in the very end. As Santiago started heading towards the desert, where he was destined to be, he faced eminent challenges and obstacles that he was yet to overcome. That is another thing that Coelho was trying to......

Words: 352 - Pages: 2

Premium Essay

Oasis

...Published on Explorable.com (https://explorable.com) Writing a Bibliography For any research paper, writing a bibliography is essential, to prevent any accusations of plagiarism [1], and to give fair credit to the work of previous authors in the field. Writing a reference-list also allow the reader, or the person marking the paper, to check the original sources if they require more detail. Your bibliography, often called a citation list, always comes at the end of the paper, and it must include all of the direct sources that you referred to in the body of the paper. For the vast majority of scientific papers, APA [2] or MLA [3] style references are used, alphabetically ordered by the surname of the author. For any sources with no author, use the name of the organization or website or, if there is no other choice, use the title of the work. As with in text citations [4], it is important to stick to one style and avoid confusing the reader. All entries in the bibliography should be in alphabetical order, and they should use a hanging indent. If you use more than one source from the same author, you should order them by date and then by the first letter of the title, if the year of publication is the same. Writing a Biography - Some Examples of APA and MLA Format It is impossible to list all of the permutations for the various types of sources used here. As for APA [5] and MLA [6] citations, here's how to write a bibliography: Book With One......

Words: 758 - Pages: 4

Free Essay

Noel Gallagher

...A short formal report on Noel Gallagher Name: Luke Clerkin Class: PMCZ Issue Date: 15/10/2013 Deadline Date: 05/07/13 Word Count: 1,252 Terms of Reference Class PMCZ were asked to do a short formal report on the early life and career of former Oasis principal songwriter and High Flying Bird’s front man, Noel Gallagher. The report is to be 1000 words in length. The issue date is the 15/10/2013 and the deadline date is the 5/10/2013. Methods of Procedure (2.1) The students used Wikipedia as a source of gaining information on the life of Noel Gallagher. (2.2) The students used Noel Gallagher’s biography as a different source of gaining information on his life. (2.3) The students used YouTube as a source of gaining information on the persona of Noel Gallagher and an in depth view on his live performances. Findings (3.1) Introduction Noel Gallagher is the former principal songwriter of Brit Pop band, Oasis and he is now the front man of his own band, Noel Gallagher’s Highflying Birds. During his career with Oasis, Noel played alongside his younger brother Liam, who served as the band’s front man. The band gained severe media attention for the budding inter band/sibling rivalry which ruled them, both on and off the stage and it would be this rivalry that would result in the band’s break up in 2009. (3.2) Early life Noel Gallagher was born in Manchester in 1967 to Irish parents, his mother hailing from Mayo and his father from......

Words: 1609 - Pages: 7

Premium Essay

Business Analyst

...Paulo Coelho was born on August 24, 1947, in Rio de Janeiro, Brazil. He was a rebellious teenager and his parents committed him to an asylum three times. When Coelho was 38 years old, he had a spiritual awakening in Spain and wrote about it in his first book, The Pilgrimage. It was his second book, The Alchemist, which made him famous. He’s sold 35 million copies and now writes about one book every two years. While sleeping near a sycamore tree in the sacristy of an abandoned church, Santiago, a shepherd boy, has a recurring dream about a child who tells him that he will find a hidden treasure if he travels to the Egyptian pyramids. An old woman tells Santiago that this dream is prophetic and that he must follow its instructions. Santiago is uncertain, however, since he enjoys the life of a shepherd. Next Santiago meets a mysterious old man who seems able to read his mind. This man introduces himself as Melchizedek, or the King of Salem. He tells Santiago about good and bad omens and says that it is the shepherd boy's duty to pursue his Personal Legend. Melchizedek then gives Santiago two stones, Urim and Thummim, with which to interpret omens. Santiago wavers briefly before selling his flock and purchasing a ticket to Tangier, in northern Africa, to which he travels by boat. Shortly after he arrives there, a thief steals all of Santiago's money, so the shepherd boy decides to look for a way to make enough money to return home. He finds work in the shop of a crystal......

Words: 514 - Pages: 3

Free Essay

Book Review

...PRINCIPLES OF MANAGEMENT Book Review: Alchemist By Paulo Coelho About the Author: Paulo Coelho is a Brazilian lyricist and novelist. He is one of the most widely read authors of the world. He is a recipient of numerous international awards. The Alchemist is one best-selling book in the history and it is translated into 71 different languages. Story of the book: The story revolves around a shepherd boy named Santiago. Santiago’s parents wanted him to be a priest but he says that he wants to travel so his father gives three Spanish gold coins which he uses to buy a flock of sheep as in those days shepherds used to travel from place to place and he leaves home. On his journey the boy travels many places and meets different kinds of people, once he meets a merchant’s daughter when he goes for selling wool and talks to his daughter for long time as the merchant asks him to wait after selling wool the merchant asks him to return next year to sell wool and the boy waits 1 whole year to meet that girl and he has a weird dream in which he sees a small boy who plays with his sheep and after playing with sheep he tells to Santiago that there’s treasure in Egypt pyramids and when that small boy is about to show the place he wakes up. So the boy meets an old lady who asks 1/10th of the......

Words: 1188 - Pages: 5

Free Essay

Lalalalala

...make of my heart are related to flow with the pace of the exhibition. Therefore, the overall atmosphere of a good exhibition for the Museum and exhibits should be mutually harmonious. In the present society, the Art Museum has become the representative of the country or city,It is the performance of the historical heritage of a country or city, the best representatives of the cultural enrichment. The location of the Grand Rapids museum is a very smart place, situated in the center of the city downtown, next to Central Park, and convenient transportation. Every day there are vehicles coming and going through here, where most places, there are many people gathered in the park, this park as an oasis in the high-rise buildings into the same role, while the art museum is a Inn next to the oasis. The park and the art Museum become a financial landscape. External This museum’s architectural style is kind of modern building and irregular geometry shape. Three pillars support the top brushing of the museum at the front of the door, pick the top is very long, a good depth of space, people's visual concentration and the door. These three pillars unlike normal columns, they are very thin, and wanted to three walls. The use of such pillars of the facade of the museum is simple atmospheric. Columns in the building construction is a very important role it plays to support the roof, forming the role of the facade, columns often become the visual focus of the facade. Use this column not......

Words: 860 - Pages: 4

Free Essay

Assignment 1 Environmental Quality International in Siwa

...affect the project. The scope of investigation allows a clearer understanding of the issues. With any project the issues and requirements should be clearly defined and understood prior to any agreed acceptable resolution is proposed. This scope of solution closely defines and will establish the design and build stages of the project. Dimensions can express the scope in terms such as business organization, functions, data, and systems. Appropriate detection of the dimensions of the project should be established, along with the components in scope and those out of scope.     Mounir Neamatalla, president of Egyptian firm Environmental Quality International (EQI), who has invested in a sustainable development project in the beautiful Siwa oasis, near the Egyptian-Libyan border (Project Risk Management Casepack, 2011). EQI's objective is to draw on the old wisdom, traditional skills, and creativity of the local community and complement them with modern expertise to develop Siwa into a model of sustainable development that can serve as a source of inspiration for other communities around the world (Project Risk Management Casepack, 2011)....

Words: 515 - Pages: 3

Premium Essay

Oasis Movie Theater

...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2......

Words: 9470 - Pages: 38

Free Essay

Man of Innovations, an Oasis of Change

...“The secret of achievement is not to let what you are doing get to you before you get to it.” At such a young age, one can see that this young and intelligent principal has done and accomplished more of what ordinarily would be expected from young administrators like him. A Samarnon, and the third of four siblings, put on that contagious smile on the faces of his loving parents, Mr. & Mrs. Magno Baliton on that lucky day of September 28, 1967. Born under the sign of Libra, this man has always been fair in his dealing especially those concerning his job. He is married to Ramone Rizalee Kempis del Pilar and resides at the Lolita Village, Tacloban City. All through his growing years. He had already shown what a promising man he could be someday. Graduating with honors in his elementary and secondary at Taft, Samar, gave him high hopes that his college endeavors wouldn’t be that tough for him. A very obedient son he was to his parents that his first college diploma on Bachelor of Science in Accountancy at Leyte Colleges was a choice only his parents insisted he take. Because of his passion for education, and having perhaps satisfied his parents, he pursued his dream of becoming a teacher. He took his second bachelor’s degree on Bachelor of Secondary Education at the Leyte Normal University. Believing that education is a continuous process he untiringly finished three masters degrees; Master of Arts in Teaching at Leyte Normal University, Master in Business......

Words: 1103 - Pages: 5

Premium Essay

The Vega Food Company

...cited your knowledge of the “casino resort experience” and “successful career at Candid Resort Group” as reasons for his company’s decision to invest in Florentine Resorts, LLC. Consequently, you have focused most of your efforts on securing $2.4 billion in funding for the Las Vegas location while James Foster has been working on the Miami Beach location. Although you have had limited contact with the Oasis deal, it is essential that you align strategies with James, whom you think will probably want to lead the Florentine negotiation team. You would be willing to partner with James Foster as co-lead in this negotiation team, but only if he is willing to acknowledge and show some respect for your many years of history in resort development. James has primarily been a residential developer and has had one recent success in Las Vegas; but now he thinks he is an expert on the resort market. If he is not willing to respect and acknowledge your years of experience, you are prepared to fight him on the lead in this negotiation. You would like to get some recognition from the Oasis group for the...

Words: 1139 - Pages: 5

Premium Essay

Lalalalala

...Merchant A middle-aged resident of Tangier, he hires Santiago to work in his shop. The crystal merchant's Personal Legend is to make a pilgrimage (or haj) to Mecca, but he knows he will never fulfill this dream. He is Santiago's foil, a character who characterizes another by contrast. Englishman A bookish pedant obsessed with alchemy who hopes to learn the fabled craft from a famous alchemist rumored to live at the Al-Fayoum oasis that lies between Tangier and the pyramids. In The Alchemist, the Englishman stands for the limits of book learning. Camel Herder Once a prosperous farmer, his valuable orchards were wiped out by a flood, forcing him into a new line of work. He teaches Santiago the importance of living in the moment. He also represents the possibility of receiving wisdom from unlikely sources. Alchemist The novel's title character. An inordinately learned man, he lives at the oasis and can turn any metal into gold. The alchemist helps Santiago make the journey from the oasis to the Egyptian pyramids. Fatima A beautiful Arab girl who lives at the oasis. Santiago discovers Fatima filling her water...

Words: 944 - Pages: 4

Premium Essay

Group Influence

...groups can influence or persuade others to believe in what the group believes in (Myers, 2010). Such beliefs could cause a positive or negative impact in which its outcome depends on the type of message the group communicates. However, positive groups are still within today’s society that influences others to live life with morals and good values. A group that persuades teens and young adults to join the meetings that changes bad behavior to good behavior, abstinence, and how to live a life without drugs and violence. The group of teens and young adults who calls him or herself “Oasis de Vida Eterna” (Oasis of Eternal Life). The youth group of Oasis of Eternal Life have been around for eight years and dedicates every Friday night to have a meeting. In each meeting the group discusses different topics that pertain to anti-drug use, anti-violence, abstinence, and behavior modification. Even though Oasis of Eternal Life have different groups, such as men’s group, women’s group, teen and young adult group, juvenile group, and child...

Words: 1209 - Pages: 5

Free Essay

Baderman

...Table of Contents Introduction……………………………………………………………………………….xiii Home page…………………………………………………………………………..………4 Accommodations…………………………………………………………………..………..4 Amenities…………………………………………………………………………………....6 Golf…………………………………………………………………………….….6 Botanical Gardens…………………………………………………………………7 Oasis Spa………………………………………………………………….……….8 Recreation Center………………………………………………………………….9 Restaurants…………………………………………………………………………………11 Meetings……………………………………………………………………………………13 Guest Blog…………………………………………………………………………………14 Introduction Baderman Island Resort is an all-inclusive resort that is surrounded by the shores of the Kelsey River. This is a great place for a family fun weekend, a romantic getaway, or a business retreat. The Island has three hotels, a multitude of restaurants, and an unlimited list of activities to entertain and relax you. The hotels that are on the island include the Baderman Main Hotel, The Tenney, and the Melancon Convention Center and Hotel. Activities are available at the William C. Martin Botanical Gardens, Pepicello Fairways, Recreation Center, and Baderman Island Oasis Spa. To visit the Baderman Island website, click on Virtual Organizations from the Library tab. This will open up another tab where you will click on Business, then click on Baderman Island Resort so that the Baderman Island Resort website will come up, see Figure 1. Fig. 1. [pic] This......

Words: 1086 - Pages: 5

Premium Essay

The Stupid Slut

.../debug..tar.Z /switchbackup/oasis/logbackup/aug_debug.tar.Z # To see the Gui Port netstat -a |grep 8090 # To see the Network Configuration Parameter no –L # For ATM Setup no –o tcp_keepidle=20 no -o tcp_keepinit=10 no –o tcp_keepintvl=4 # To change the date of AIX date MMDDHHMIYY date 1122160804 #Mastercard IP Route. Machine Ip 10.41.20.97 GateWay 10.41.20.10 route add 10.41.138.55 10.41.20.10 route add -net 10.41.138.55 10.41.20.10 #Compile C++ code date MMDDHHMIYY First Change the date to 06/06/2004 date 0606120004 make_bin_pkg iso8583_util First Change the date to 06/06/2004 #Compile C++ code   1. Shutdown the switch. 2. Take a backup of src dir under /oasis/ist741/osrc/iso8583_util/iso8583_util-0.0.0/ 3. Ftp the attached file to /oasis/ist741/osrc/iso8583_util/iso8583_util-0.0.0/src dir. 4. Then go to the /oasis/ist741/obin. 5. Change the System date to July 2004. 6. Now,run the below command, 7. make_bin_pkg iso8583_util 8. After the successful compilation, pls go to the /oasis/ist741/bin dir and check the iso8583 creation date and time,that should be current date and time. 9. Now change the system date from 2004 to current date and time. 10. Now, restart the Switch. # Kindly do the following things, 1. Kindly copied the attached files to /oasis/ist741/osrc/mtbl8583_util/mtbl_util-0.0.0/src dir. 2. Go to......

Words: 707 - Pages: 3