...Background Obesity is the accumulation of adipose tissues inside the body with the Body Mass Index (BMI) more than 30kg/m2. While people with the BMI between 25.0 to 29.9 kg/m2 are characterized as overweight (WHO, 2016). According to WHO, over the past 30 years mean the three decades, obesity occurrences have doubled up with the total amount of 1.4 billion people are overweight and 500 million obese worldwide (Bank of America Merril Lynch, 2012). With an estimation, the incidence of obesity will reach 50-60% of the population are obese in many countries by the year 2030. From National Health and Morbidity Survey (NHMS, 2011), the obese adult with aged 18 and above, has accounted 27.2% which equal to 4.4 million. Contradiction to the conventional wisdom, the epidemic obesity has threatened not only developed but developing country, which the obesity-related illness have marked approximately 115 million (WHO, 2016). Obesity increases risk of cardiovascular disease, type 2 diabetes, coronary heart diseases, high blood pressure, cancer and sleeping apnea (National Institutes of Health (NIH), 2012). Obesity has ranked as the fifth global leading death (Al-Rethaiaa, Fahmy & Al-Shwaiyat, 2010). In addition, a report about Globesity done by Bank of America Merril Lynch (2012) stated the number of adult death is reported with minimum 2.8 million per year is contributed by obesity which need extra 40% of total health care cost than normal people. The numbers of obesity have escalating...
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...Nowadays, people are emphasizing too much on pursuit of wealth in their life yet overlooked the importance of health. Recently, the issues related to obesity around the world are increasing as well as in our country. Obesity in Malaysia is growing in an alarming rate and it has associated with multiple problems. Ismail (2002) claimed that 20.7% of Malaysia’s adults are overweight with a BMI between 25.0 and 29.9. According to Asia Pacific Family Medicine, obesity is a condition in which the natural energy reserve, stored in the fatty tissue of humans and other mammals, is increased to a point where it is associated with certain health conditions or increased mortality (2009). Not only adults, childhood obesity also become one of the serious problems. It grown considerably in the past two decades and most of the children are more likely become overweight adults. Obesity will lead to suffering from the disease, for example heart attack and diabetes. According to Price, Danielle and Nicholas (2000), there are around 300,000 people die each year because infect the disease that causes by obesity (as cited by Sidik and Rampal, 2009). Generally, I strongly agree that obesity is a kind of disease among Malaysian because obesity can cause physical, mental and social problem. First and foremost, obesity can cause negative effects to our bodily systems, which will further affect our physical health. People who excesses weight will more care about their body health, compare to normal...
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...Journal of the American Dietetic Association Volume 103, Issue 10, October 2003, Pages 1332–1338 Research Fast-food consumption among US adults and children: Dietary and nutrient intake profile * Sahasporn Paeratakul, MBBS, PhD, , * Daphne P. Ferdinand, MN, RN, * Catherine M. Champagne, RD, PhD, * Donna H. Ryan, MD, * George A. Bray, MD Abstract Objective To examine the dietary profile associated with fast-food use. To compare the dietary intake of individuals on the day that they ate fast food with the day that fast food was not eaten. Design Cross-sectional study design. The dietary intake of individuals who reported eating fast food on one or both survey days was compared with those who did not report eating fast food. Among the individuals who reported eating fast food, dietary intake on the day when fast food was eaten was compared with the day when fast food was not eaten. Weighted comparison of mean intakes and pairwise t-test were used in the statistical analysis. Subjects/setting Data from 17,370 adults and children who participated in the 1994-1996 and 1998 Continuing Survey of Food Intakes by Individuals. Dietary intake data were collected by 2 non-consecutive 24-hour dietary recalls. Results Fast-food use was reported by 37% of the adults and 42% of the children. Adults and children who reported eating fast food had higher intake of energy, fat, saturated fat, sodium, carbonated soft drink, and lower intake of vitamins A and C...
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...ealth concerns lead to a substantial slow down by fast food chain companies in the 1990’s. Health campaigns bombarded the media claiming that obesity was the result of excessive fast food consumption. Fear of heart conditions, damaged liver and other health conditions, resulted in lower consumption of fast food, which proved to be a major threat to fast food sellers, particularly large chains like Burger King who had thousands of outlets spread across the globe reflecting high investments in the franchise. This major setback also led to a considerable drop in value meals which had been introduced to beat stiff competition from other fast food suppliers. Such favourable pricing strategies encouraged consumers to opt for the ‘added value’ meal options, contributing further to health problems including obesity. During this period, “Obesity was believed to cause more deaths than smoking.” (Case Study:4) Apart from consuming high levels of fast food, people hardly engaged in physical due to their working commitments and hectic lifestyles which were the main reasons for drawing crowds to fast food consumption. Had fast food companies not have catered for such a shift in demand, they would have probably been driven out of the market particularly since people have become more health conscious due to higher exposure to media and the internet – the latter being a super highway of information. The emerging popularity of certain diets including the Atkins and the South Beach diets,...
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...use television during a typical day. Dietz WH, Strausburger VC & et al in 1991 study entitled “Children Adolescents and Television” revealed that – American children spend more time in front of TV than at any other activity, with the exception of sleep.8 The same research shows that American children spend an average of 2 & 1/2 to 4 hours per day watching television depending on their age. The amount of time spent by American youth in most investigations was around 3-5 hours /day.8 The Kaiser report found Children ages 8 to 18 spent an average of 7 hours and 38 minutes a day consuming media for fun, including TV, music, videogames and other content in 2009, according to a 2010 report from the Kaiser Family Foundation. The report was based on a survey of 2,002 third- through 12th-graders, 702 of whom completed a seven-day media use diary. That was up about an hour and 17 minutes a day from five years earlier. About two-thirds of 8- to 18-year-olds said they had no rules on the amount of time they spent watching TV, playing videogames or using the computer. A Pan-Asian workshop on “Children and Television” held in Sep 1991 in Indonesia reported data from Asia. According to a study conducted in Japan it was shown that the average viewing time varied with children’s age ranging from 2 hours to 2 hours 45 minutes /day. Same range of viewing was found in Malaysia. According to a study done in Pakistan, average...
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...GMOs, They’re Killing Me! Recently someone said that 70% of the foods sold from our grocery store shelves contain Genetically Modified Organisms. This is extremely alarming because GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses or other plants and animals. These experimental combinations cannot occur in nature or in traditional cross breeding (“Non GMO Project”). Obesity, chronic disease, and food allergies have skyrocketed in the United States over the past two decades. Many people think it is due to poor eating and exercise habits. While a portion of this may be true, the more logical explanation is the fact that corporations have altered the food supply in a way that is harmful to the human body. GMO crops adversely affect human health. Numerous studies have been done recently and even more are currently being conducted around the globe. These studies illustrate the correlation between the introduction of GMOs into the food supply and the increase in health issues. This is such an important issue to literally every human being on the planet. Not all countries are addressing the issue in the same manner. It is crucial to know what the United States is doing as compared to other industrialized nations around the world. There were several reasons that corporations began altering the DNA of seeds. One of those reasons was that GMOs were supposed to reduce the amount of pesticides necessary to keep weeds under control. The...
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...contributed significantly to the success of this project paper, whether directly or indirectly. We would like to thank to our lecturer, Madam SARINA for her advises kindness and guidance in the process of preparing and completion of this assignment for MGT657 (Strategic Management) Possible thanks to classmate for their advice and help towards the completion of this assignment. Lastly to family, who have always offered their prayers towards the success of this studies, we are express a grateful thanks, to all May Allah S.W.T reward you accordingly. 1.0 EXECUTIVE SUMMARY It began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early70's, that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd, which is held by KFCH. Through its subsidiaries, engages in restaurant, poultry production and processing, and property holding businesses. It operates a chain of KFC and RasaMas restaurants. The company also engages in the retail of chicken and chicken-based products; and integrated poultry operations comprising the feed mill, breeder farms, hatchery, contract broiler farms, poultry production, and poultry processing and further processing plants. In addition...
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...Regulations………………………………………………13-14 Key players within the industry………………………………………………………………15-17 Key competitors………………………………………………………………………………18-21 Key Consumers……………………………………………………………………………….22-23 Challenges in Entering Australian Markets…………………………………………………..24 Recommendation………………………………………………………………………………25 Conclusion……………………………………………………………………………………. 26 References………………………………………………………………………………………27 Executive summary The main aim of this report is to show that it is feasible for our KLG enterprise to penetrate into the Australian market. Since KLG restaurant chain has been well established and successful in the local market; Malaysia, we think it’s the time for the enterprise to go international. Or KLG restaurant chain to have foreign direct investments. KLG restaurants is one of the leading fast food restaurants in Malaysia serving variety of fast foods like fried chicken, chicken burgers, French fries and soft drinks as well. According to (Wyld, 2010) “if the franchisor has a well-established home market, they are able to achieve better economies of scale once they expand internationally.” “Economic globalization constitutes integration of national economies into the international economy through trade, direct foreign investment, (by corporations and multinationals), short-term capital flows, international flow of workers and humanity generally and flows of technology”. (Bhagwati, 2004) Before expanding the business globally we have to take many issues into...
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...Contents 1.0 Executive Summary 4 1.1 Introduction 5 1.2 Company Description 5 1.3 Industry Analysis 5 1.4 Market Analysis 6 1.5 Marketing Plan 6 1.6 Management Team and Company Structure 6 1.7 Operations Plan 7 1.8 Financials Projections 7 1.9 Funding Sought 7 2.0 Company Description 8 2.1 Introduction 9 2.2 Company History 9 2.3 Slogan 9 2.4 Motto 10 2.5 LOGO 10 2.6 Mission 11 2.7 Vision 11 2.8 Funding Sought 11 2.9 Legal status and ownership 11 3.0 FEASIBILITY ANALYSIS 12 3.1 Introduction 13 3.2 PRODUCT FEASIBILITY 13 3.3 INDUSTRY / MARKET FEASIBILITY 14 3.4 Organizational Feasibility 14 3.5 Financial Feasibility 15 4.0 INDUSTRY ANALYSIS 17 4.1 INTRODUCTION 18 4.2 Industry Size, Growth Rate and Sales Projection 18 4.3 Industry Characteristics 19 4.3.1 Industry Structure 19 4.3.2 Key Success Factor 20 4.4 Industry Trend 21 4.4.1 Trends that favor the industry 21 4.4.2 Trend working against the industry 21 4.5 Long Term Prospects 22 5.0 MARKET ANALYSIS 23 5.1 Introduction 24 5.2 Market Segmentation and Target Market Selection 24 5.2.1 Market Segmentation by Demographic Variables 24 5.2.2 Target Market Selection 25 5.2.3 Target Market Size 25 5.3 Buyer behavior 26 5.4 Competitor Analysis 27 5.4.1 Competitive Analysis Grid 29 5.5 Estimate of Annual Sales 29 5.5.1 Partnership fees forecast for 1st year 30 5.2.2 Partnership fees Forecast the Next 4 years 31 ...
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...Marketplace Awards & Achievements GRI Standard Disclosures COVER: One of Nestlé Malaysia’s key successful rural development programmes has been its contract farming initiatives, where farmers are actively engaged to be part of the Nestlé supply chain. In February 2012, the Nestlé Paddy Club was introduced with the aim of increasing field productivity and lowering production costs, whilst reducing rice-farming’s environmental footprint, as well as enhancing overall farming safety aspects at the contract farms in Kedah. Nestlé (Malaysia) Berhad 110925-W 16 1 Our Respect and Care for the Community 46 Our People and the Workplace 20 Our Commitment to the Environment At Nestlé, we believe that in order to create long-term value for our shareholders, we have to create value for society, subscribing to the view that corporate success and social development go hand in hand. 58 Our Consumers and the Marketplace 2 Nestlé (Malaysia) Berhad 110925-W Message to Stakeholders Creating Shared Value (CSV) is at the core of our business. That is how our company started off, with our founder, Henri Nestlé, a Swiss pharmacist who developed the world’s first milk food for infants in an effort to save his neighbour’s child who was unable to accept the mother’s breast milk. And that is our guiding principle today. Extending beyond compliance and sustainability, our CSV philosophy aims to continuously create shared benefits for society and our shareholders. 2012...
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...PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs. Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1.0.2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1.0.3 PLACE This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated...
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...Modifying Products for Overseas Markets ------------------------------------------------- Case Study 12 McDonald’s Menu Caroline Pienczak, Jackie Prazmowski, Nick Marsman, Steve Smith Table of Contents Target market 2 Competitors 2 Corporation 2 Possible Solutions 6 Possible Solutions for Central Issue 1 6 Explanations for the Solutions 6 Selected Course of Action 8 Situation Analysis Target market McDonald's aims to offer a friendly, fun environment for everyone to enjoy. McDonald’s seeks to appeal to a wide range of people, from families who love their Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy their freshly ground coffee and free Wi-Fi. The majority of the campaigns are communicated to everyone, often through TV advertising to ensure they have a broad reach. Competitors North America: * Burger King * Wendy’s * A&W * Harveys Australia: * Hungry Jacks * Red Rooster * KFC * Cafes Corporation * Started in 1940 * Dick and Mac McDonald * San Bernardo California * 15 cent hamburgers, cheeseburger, potato chips, pie, soft drinks, coffee, milk and milkshake * 1954 Ray croc became the nation wide franchising agent * Opened the first franchise in 1955 in Illinois * 1965 over 700 McDonalds restaurants in the US * 1967 went international: Canada and Puerto Rico New items over the years: * Filet-o-fish 1963 * Big Mac 1968 (Pittsburg) * Quarter...
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... POSITIONING 8 4.0 MARKET ENVIRONMENT 8 4.1 COMPETITIVE FACTORS 8 4.2 ECONOMIC FACTORS 9 4.3 POLITICAL AND LEGAL FACTORS 9 4.4 TECHNOLOGICAL FORCES 10 4.5 SOCIOCULTURAL FORCES 10 5.0 MARKETING MIX 10 5.1 PRODUCT 11 5.2 PLACE 14 5.3 PRICING 16 5.4 PROMOTION 18 6.0 CONCLUSION 21 7.0 REFERENCES 23 1 1.0 INTRODUCTION In this assignment, we will focus about the marketing strategies of Gardenia Bakeries (KL) Sdn. Bhd (Gardenia) in the consumer market. Although Gardenia Bakeries launch a lot of products in South East Asia, here we will only focus on products and marketing activities done by Gardenia Bakeries in Penisular Malaysia. We are going to analyse the marketing strategies by Gardenia Bakeries such as how Gardenia Bakeries does it market segmentation, targeting and positioning. Segmentation, targeting and positioning helps Gardenia Bakeries to find out which area or segment should the company focus in. Besides, we will also look at its marketing environment that plays an important role in implementing marketing activities. Next, marketing mix like place, product, price and promotion are also the core and most important element. At the end, we will be able to know more about how Gardenia does its marketing activities to overcome the highly competitive environment and remains as the biggest bakery or breads manufacturer among its competitor such as...
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...Macronutrients and Obesity: Revisiting the Calories in, Calories out Framework July 19, 2013 Daniel Riera-Crichtona and Nathan Tefftb Abstract: Recent clinical research has studied weight responses to varying diet composition, but the contribution of changes in macronutrient intake and physical activity to rising population weight remains unknown. Research on the economics of obesity typically assumes a “calories in, calories out” framework, but a richer weight production model separating caloric intake into carbohydrates, fat, and protein, has not been explored. To estimate the contributions of changes in macronutrient intake and physical activity to changes in population weight, we conducted dynamic time series and structural VAR analyses of U.S. data between 1974 and 2006 and a panel analysis of 164 countries between 2001 and 2010. Findings from all analyses suggest that increases in carbohydrates are most strongly and positively associated with increases in obesity prevalence even when controlling for changes in total caloric intake and occupation-related physical activity. If anything, increases in fat intake are associated with decreases in population weight. JEL classification codes: I12, I15, O13, Q18 Keywords: Obesity, Macronutrients, Health Production a Department of Economics, Bates College, Lewiston, ME 04240, USA Department of Health Services, School of Public Health, and Department of Economics, College of Arts and Sciences (beginning September 1, 2013)...
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...Should Parents Allow Their Children to Play Video Games? Video games can best be defined as an interactive electronic game that requires players to control the movement of the character by using a controller and gain points and money, to say the least. Almost all video games require a medium for it to process the movements and actions of the player. The medium can be in a form of a game console, a disc where the game information is stored, a computer and sometimes both disc and console put together. For example, the Xbox or the Playstation require both the console and disc where as some games can be downloaded through the internet. The first form of video game that appeared on departmental store shelves was ‘Pong’ where basically the game was ping pong in an electronic appearance. The game had 2 straight lines that represented the paddles and a dot that represented the ball. The rules of the game was similar to its real counterpart, of that if one player did not hit the ball, the other player would gain one point. Before the game was introduced in a home version, the game was in arcades where children and adults would come and play (Winter, 2010). And ever since the video game was created, it would be surrounded by controversies where people always pointed out the negative effects of it just to get their kids off video games. Today, the video game has evolved rapidly and there are games developed for adults and games are played worldwide. Game consoles have evolved through...
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