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Objectives

In: Computers and Technology

Submitted By stixadiniabbz
Words 1497
Pages 6
Dell
Step 1- Situation Analysis (5%)
Dell Swot Analysis
Strengths
Dell's Direct Model is one of its main strengths. A number of advantages are gained through the model. One of these would be the customization of laptops. Options in terms of performance and portability are available to customers. Dell has made it possible for each buyer to order directly from the factory, thus giving them the opportunity to fully customize their product.
Fast delivery of products is another Dell’s strength. Customers can place their order, and receive their customized computer within couple of days. This is a great asset which allows targeting home-user segment.
Dell is the world’s 3rd largest PC maker. It has the expertise and wide knowledge in terms of manufacturing and developing new products with newly upgraded designs and features.
It is one of the most known brands in the world. This means that potential and existing customers are aware and familiar with Dells products, services and outstanding reputation.
Dell Computer's award-winning customer service, industry-leading growth and consistently strong financial performance differentiate the company from competitors for the following reasons:
Price– efficient procurement, manufacturing and distribution process allows Dell to offer customers powerful systems at competitive prices.
Customization - each Dell system is built in order to meet each customer’s specifications.
Service and Support – Dell provides excellent customer service before and after the sale. Drivers, programs and files can be downloaded directly on Dells web page.
Up-to-date Technology – Dell is able to introduce the latest technology and keep up with the companies using the indirect distribution channels. Dell turns over inventory for an average of every six days, keeping inventory costs low.
Dell cuts out the retailer therefore it reduces its

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