...Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim Yeongnam University, Korea, c.kim@yumail.ac.kr Kyung Hoon Yang University of Wisconsin-La Crosse, kyang@uwlax.edu Jaekyung Kim University of Nebraska - Lincoln, jkim6@unl.edu Follow this and additional works at: http://digitalcommons.unl.edu/managementfacpub Part of the Management Sciences and Quantitative Methods Commons Kim, Changsu; Hoon Yang, Kyung; and Kim, Jaekyung, "A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy" (2008). Management Department Faculty Publications. Paper 4. http://digitalcommons.unl.edu/managementfacpub/4 This Article is brought to you for free and open access by the Management Department at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Management Department Faculty Publications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Omega 36:4 (August 2008), pp. 522–534; Special Issue on Logistics: New Perspectives and Challenges; doi 10.1016/j.omega.2006.11.011 Guest Editors — Angappa Gunasekaran and T.C. Edwin Cheng. Copyright © 2007 Elsevier Ltd. Used by permission. http://www.sciencedirect.com/science/journal/03050483 Submitted May 31, 2006; accepted November 11, 2006; published online May 24, 2007. A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim,a Kyung Hoon...
Words: 8124 - Pages: 33
...The Manufacturing Innovation Series Innovators in Supply Chain Security: Better Security Drives Business Value July 2006 THE ANUFACTURING INSTITUTE MANUFACTURING MAKES AMERICA STRONG The Manufacturing Innovation Series Innovators in Supply Chain Security: Better Security Drives Business Value July 2006 By Barchi Peleg-Gillai, Gauri Bhat and Lesley Sept Stanford University Table of Contents Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Manufacturers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Overview of Security Initiatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Overview of Collateral Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 15923 - Pages: 64
...ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline (US$ 10.5 million in December 2001. The airline was bought by Tune Air for a token sum of one ringgit1 or 0.26 US cents) to a profitable low-cost or budget airline that managed to attract US$ 200 million in additional capital through its initial public offering in October 2004. AirAsia Berhad or Malaysia AirAsia (hereafter referred to as AirAsia) was credited for its efforts in enabling Malaysian people to travel by air to destinations in...
Words: 10768 - Pages: 44
...AirAsia : Indeed the Sky's the Limit! ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline (US$ 10.5 million in December 2001. The airline was bought by Tune Air for a token sum of one ringgit1 or 0.26 US cents) to a profitable low-cost or budget airline that managed to attract US$ 200 million in additional capital through its initial public offering in October 2004. AirAsia Berhad or Malaysia AirAsia (hereafter referred to as AirAsia) was credited for its efforts in enabling Malaysian...
Words: 11122 - Pages: 45
...INTRODUCTION: “IN the global dimensions it is mentioned that the fish and fish products sectors is facing a certain crisis in their primary resource in which the fish stock is collapsing” (UNEP, 2009, p.14). According to the United Nation’s Food and Agriculture Organization (FAO), the reason of concern for sea food is due to increase in number of overexploited, depleted and recovering stocks (FAO, 2010). The complex causes of wild fish stocks crisis include: overfishing, managing poor fishing, unsustainable fishing practices, and illegal (UNEP, 2009).The demand increased in fishing has exacerbating these issues. Worldwide per capita consumption of marine fishes has almost doubled since the 1960s as like world’s population (Jacquet et al., 2009). The consumption and value of trade of fish product is increased by aquaculture has surged over the last 20 years. Yet, aquaculture demands fishmeal threatens coastal environments to pressure rather than alleviating (UNEP, 2009).As like other products, seafood trade has been growing internationally over the years. The trade of fish has grown from US$51.5 billion in 1998 to US$102 billion in 2008 (FAO, 2010).The supply of seafood has lacks some transparency of ‘underlying facilitator’ of every aspects of the negative fishing sector (FAO, 2010, p.105).It is much difficult purchase fish products responsibly with lack of transparency. Challenges of Wal-Mart’s supply chain: Wal-Mart’s also faces some challenges like other large global...
Words: 4084 - Pages: 17
...9 - 8 0 2- 0 0 3 R EV : OC TO BER 25 , 2004 LYNDA M. AP PLE GATE NEO BOON S IONG NANCY B ARTL ET T DOLLY CH ANG -LEOW PSA: The World’s Port of Call Shakkei is a Japanese landscaping strategy. It means “borrowed scenery.” If you can integrate the distant scenery into the landscape of your garden, a beautiful garden can be created . . . A good landscaper is able to bring about this kind of integration. This same philosophy is true within Singapore today. If we want to realize the full potential of Singapore as a global business hub, we must leverage global resources to overcome our constraints and limitations . . . A small country is no longer small. This is our strategy to transform Singapore for the 21st century and beyond.1 Corporatised on October 1, 1997, after 33 years as the Port of Singapore Authority (PSA), the mission of PSA was to be the “World’s Port of Call.” A favorite lunch stop for many PSA visitors was the Prima Revolving Restaurant, located just outside the Brani Gate entrance to the port. From this lofty perch, Singapore harbor, port facilities, and operations could be viewed. On a sunny day in late 2000, PSA group president and former chief executive officer for Singapore’s urban redevelopment agency, Khoo Teng Chye, was entertaining a group of visitors. The panoramic view of the sea was dotted with container ships of all sizes, flying flags of many nations. As the restaurant rotated, the massive port infrastructure came into view with its many berths...
Words: 11892 - Pages: 48
...A ROAD MAP FOR NATURAL CAPITALISM Business strategies built around the radically more productive use of natural resources can solve many environmental problems at a profit. BY AMORY B. LOVINS. L, HUNTER LOVINS. AND PAUL HAWKEN O ARTWORK BY CRAIG FRAZIER N SEPTEMBER i6, 1 9 9 1 , 3. Small gTOUp of s c i c n t i s t s w a s Isealed inside Biosphere II, a glittering 3.2-acre glass and metal dome in Oracle, Arizona. Two years later, when the radical attempt to replicate the earth's main ecosystems in miniature ended, the engineered environment was dying. The gaunt researchers had survived only because fresh air had been pumped in. Despite $200 million worth of elaborate equipment. Biosphere II had failed to generate breathable air, drinkable water, and adequate food for just eight people. Yet Biosphere I, the planet we all 145 A ROAD MAP FOR NATURAL CAPITALISM of those services doesn't appear on the business balance sheet. But that's a staggering omission. The economy, after all, is emhedded in the environment. Recent calculations published in the journal Nature conservatively estimate the value of all the earth's ecosystem services to be at least $33 trillion a year. That's close to the gross world product, and it implies a capitalized book value on the order of half a quadrillion dollars. What's more, for most of these services, there is no known substitute at any price, and we can't live without them. Some very simple changes to the way we run our This...
Words: 9179 - Pages: 37
...SC Response to Terrorism Project MIT Center for Transportation and Logistics “Supply Chain Response to Terrorism: Creating Resilient and Secure Supply Chains” Supply Chain Response to Terrorism Project Interim Report of Progress and Learnings August 8, 2003 This report was pre pared by James B. Rice, Jr. of the MIT Center for Transportation and Logistics (CTL) and Federico Caniato of Politecnico di Milano for the Supply Chain Response to Terrorism Project team with contributions from team members Jonathan Fleck, Deena Disraelly, Don Lowtan, Reshma Lensing and Chris Pickett. This work was conducted under the direction of Professor Yossi Sheffi, CTL Director. Please contact James B. Rice, Jr. of CTL (jrice@mit.edu or 617.258.8584) if you have any questions or if you would like to discuss this report. 08/12/2003 1 SC Response to Terrorism Project Supply Chain Response to Terrorism Project: Interim Report of Progress and Learnings 1 2 Executive summary........................................................................................................... 4 Research introduction and background ............................................................................. 6 2.1 Introduction................................................................................................................ 6 2.2 Background Research ................................................................................................ 6 2.3 Project...
Words: 28274 - Pages: 114
...from lower-cost centers in the United States but also from China and other places in the Far East, a converted warehouse building in San Francisco was an unlikely location for this manufacturing business. Yet Brennan was not sure Timbuk2 could continue indefinitely to produce everything in San Francisco. While the pride and satisfaction of producing in San Francisco was ingrained in Timbuk2’s culture, and moving production elsewhere would be a huge change for a small company with local roots, Timbuk2 needed to remain profitable. Hence, Brennan knew there was no easy answer to the question on the table: Should Timbuk2 outsource some (or all) of its production to a Chinese firm? Figure 1: Timbuk2’s neighborhood in San Francisco This case was written by Professors Gérard Cachon (The Wharton School, University of Pennsylvania), Kyle Cattani (Kelley School of Business, Indiana University), and Serguei Netessine (The Wharton School, University of Pennsylvania) as the basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. Some numbers in this case were adjusted to simplify the case analysis and to protect confidential business information. The authors are grateful to Brennan Mulligan for his assistance in writing this case. Copyright © 2007 by Cachon, Cattani, and Netessine. 1 History and processes Timbuk2 was founded in 1989 by Rob Honeycutt, a San Francisco bicycle messenger with an old sewing machine. The...
Words: 4168 - Pages: 17
...Introduction Business SegmentsFedEx ExpressFedEx GroundFedEx FreightFedEx ServicesCorporate Strategy“Compete Collectively, Manage Collaboratively” • 3. Brand Planning AssessmentThe FedEx PositionWho is the target market?“anyone who needs to send something anywhere in the world. Whether it’s the one and only package you'll ever ship in your life or you have 1000 packages to ship every day.” • 4. Brand Planning AssessmentThe FedEx PositionWho are the main competitors?UPS • 5. Brand Planning AssessmentThe FedEx PositionWhat are the points of parity?-Both companies ship packagesBoth online services allow you to track packages, order supplies and pay bills.What are the points of difference?-FedEx has 3 times as many planes-Print and ship from anywhere services-FedEx has been known to update technology more frequently than UPS • 6. Brand Planning AssessmentThe FedEx PositionFast Forward MovingPrecise • 7. Brand Planning AssessmentKey Marketing ActivitiesAlliances with NFL, NBA, FedEx cup, FedEx racing, the FedEx orange bowl, and the FedEx field Senior Vice President of International Marketing, Rajesh Subramaniam, said, “FedEx sponsors and associates with several sports that share its attributes of speed, reliability, precision, teamwork and flawless execution.” • 8. Brand Valuation Assessment Building EquityFavorability & Awareness Through Six ElementsMEMORABLEMEANINGFULLIKEABLETRANSFERABLEADAPTABLEPROTECTABLE • 9. Brand Valuation...
Words: 5243 - Pages: 21
...The Case Study of Eva Airways Core Competencies in Airline Industry | December 252012 | The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. Eva Airways core competencies covers excellent flight safety record, advanced flight equipment to enhance flight safety, fleet complete, network-intensive services, caring and meticulous service that includes their current and future customer service programs, human capital investment for providing excellent customer service, and professional management. With these excellent customer-oriented services, Eva Air proves that they are already world-class air carrier and robustly have an edge to compete in international market with the low-cost airline carrier, prestige airline carrier, and even the government-controlled carrier. We also believed that Eva Air’s customer-oriented services (core competencies) could sustain the growing or future demands in airline industry and can survive the toughness of the competition. The Case Study of Eva Airways Core Competencies in Airline Industry I. INTRODUCTION The airline industry exists in an intensely competitive market. Over the years, air travel has become so commonplace that it would be hard to imagine life without it. The airline industry, therefore...
Words: 6430 - Pages: 26
...TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Library of Congress Cataloging-in-Publication Data Kim, W. Chan. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. p. cm. Includes bibliographical references and index. ISBN 1-59139-619-0 (hardcover: alk. paper) 1. New products. 2. Market segmentation. I. Mauborgne, Renée. II. Title. HF5415.153.K53 2005 658.8 02—dc22 2004020857 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48–1992 To friendship and to our families, who make our worlds...
Words: 72695 - Pages: 291
...was taking the reins at a difficult time: the sluggish global economy had severely depressed container rates, while fuel prices were still at record levels. On some trade routes, the company—like its competitors—wasn’t even meeting the costs of deploying its large and expensive container ships. Skou was confident that the company would pull through. After all, it had recently completed a successful turnaround following the Maersk Line’s first ever annual loss in 2009 and the Group benefited from a diverse holding of activities, which included an oil and gas business. However, Skou needed to assess whether Maersk Line was headed in the right direction, both to be able to compete in this slower market but also once the economy, and global trade, picked up. In 2010 the company had decided to focus on three differentiators to help it maintain its position as the global leader: reliability, ease-of-doing business, and environmental performance. Maersk Line had the ambition of becoming the sustainability leader in an industry that was often criticized for environmental impact, most notably the greenhouse gas emissions (GHG) from its heavy fuel use. It...
Words: 11941 - Pages: 48
...Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10, 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Moreover the company can adapt the proposed scenario for entering new markets in the future. 2|Page Table of Contents Abstract ...................................................................................................................................... 2 Introduction ................................................................................................................................ 4 Situation Analysis ...................................................................................................................... 5 Strategic Direction ..................................................................................................................... 6 Formulating a strategy ..............................................
Words: 3764 - Pages: 16
...Business Strategy United Parcel Service (UPS) Overview United Parcel Service, Inc. was founded in 1907 as a private messenger and delivery service in Seattle, Washington. Today, UPS is the world’s largest package delivery company, a leader in the U.S. less-than-truckload industry and the premier provider of global supply chain management solutions. It deliver packages each business day for 1.6 million shipping customers to 8.2 million receivers ("consignees") in over 220 countries and territories. In 2014, it delivered an average of 18.0 million pieces per day worldwide, or a total of 4.6 billion packages. Total revenue in 2014 was $58.2 billion. It are a global leader in logistics, and it create value for its customers through solutions that lower costs, improve service and provide highly customizable supply chain control and visibility. Customers are attracted to its broad set of services that are delivered as promised through its integrated ground, air and ocean global network. Its services and integrated network allow shippers to simplify their supply chains by using fewer carriers, and to adapt their transportation requirements and expenditures as their businesses evolve. Across its service portfolio, it also provide control and visibility of customers’ inventories and supply chains via its UPS technology platform. The information flow from UPS technology drives improvements for its customers, as well as for UPS, in reliability, flexibility...
Words: 9127 - Pages: 37
