...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
Words: 7496 - Pages: 30
... without neglecting their professional responsibilities. The OYE! Team would like to thank all the people who have contributed in realizing this magazine. Special thanks to the authors of all the articles that were submitted. We hope you will continue to patronize OYE! .Credits are due to many people for their special effort… • • • • • • • • • • • • • • • Dr: Mruthyunjaya Kori for reviewing and approving our magazine. Seema Vijay Singh and the HR Team for helping us with all the HR as well as legal issues. Kannan K and all the OASIS committee members for their help and support Ganesh.D for naming the magazine as OYE!, leading this effort and maintaining the focus of the team. Siddharth Das for naming and introducing dUZZO , the official mascot of OASIS. Gurumurthy and IT Help desk for creating the mailbox reachoye@lucent.com. Savita BS for hepping in publishing our ads. Abid Naik and Shoibal Majumder for designing web page for OYE!. Asha and Aparna Moola for helping us with PDF creation. R Vasisht, S Rishin and Ganesh.D for the graphical contents. R Vasisht is also the creator of dUZZO, the camel. Kumar S Sudhir for creating the...
Words: 9992 - Pages: 40
... |PAGE | |RATIONALE OF THE STUDY |1 | |OBJECTIVES OF THE STUDY |3 | |SIGNIFICANCE OF THE STUDY |4 | |SCOPE OF THE STUDY |5 | |RESEARCH METHODOLOGY |5 | |5.1. Research questions | |...
Words: 3280 - Pages: 14
...minority groups. According to the U.S. Census Bureau’s Overview of Race and Hispanic Origin: 2010 (2011), “American Indian or Alaska Native refer to a person having origins in any of the original peoples of North and South America (including Central American) and who maintains tribal affiliation or community attachment” (Humes, Jones, & Ramirez, 2011, p. 3). 2,475,956 out of 308, 745,538 people that live in America are believed to be American Indian/Alaska Native, including those who report affiliations with tribes and South and Central American Indian groups (Humes et. al,, 2011, p. 4). This number is questionable because of the controversy about American Indian/Alaska Native citizenship, which will be explained in the latter part of this paper. As social workers, it is important to be knowledgeable about the American Indian/Alaska Native population. Thoroughly examining the origins and history of oppression that this group has, and continues to, endure is one of the best ways to learn...
Words: 5989 - Pages: 24
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some useful terms ...............................................................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation .................................................................................
Words: 10095 - Pages: 41
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation ........................................................................................
Words: 11022 - Pages: 45
...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 Placement of in-text references....................................................................................................................3 3.2 Summarising a source ..................................................................................................................................3 3.3 Paraphrasing a source .................................................................................................................................3 3.4 Short quotation .............................................................................................................................................4 3.5 Long quotation ...........................................................................................................................................
Words: 11269 - Pages: 46
...I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off...
Words: 6149 - Pages: 25
...Erika Klara Ban - Vali London Churchill College 20133882 HND Business Management Group B Project Research Tutor ;Taslim Ahammand Table off contents Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This is the reason I see is that is gaining more and more health-conscious diets and offensive articles I've read a lot of fast food quality and health of respect. In my research I tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family, friends and acquaintances helped my mission.The first part of the thesis summarizes the...
Words: 8703 - Pages: 35
...hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. The carhops were eliminated to make McDonald's a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant's name was again changed, this time to simply "McDonald's" and reopened its doors on December 12, 1948. In 1953, the McDonald brothers began to franchise their successful restaurant, starting in Phoenix, Arizona and Downey, California; the latter is today the oldest surviving McDonald's restaurant. The McDonald brothers created Speedee to symbolize the quick and efficient service system that they had devised. They later withdrew Speedee because the Alka-Seltzer mascot was named Speedy, and McDonald's did not...
Words: 6118 - Pages: 25
...Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings. 1.4 Website Address www.mcdonalds.com.ph 1.5 Background History of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavoured by September 6, 1962, when a trademark was filed for a single arch, shaped over many of...
Words: 7401 - Pages: 30
...Project: McDonalds and Hindu Culture Submitted By: Submitted By: 1. Connie Li 2. Elizabeth Sobel 3. Deep Kakkar 4. Maria Rutledge 5. Panna Patel Table Of Contents Table Of Contents 2 Gaining Familiarity 3 Stakeholders 4 Recognizing Symptoms 4 Controversy Analysis 5 Consequences To Controversy 5 Steps taken by McDonald’s to win customers’ trust 6 Identity and Relationship Based Issues 8 Conducting the SWOT Analysis 9 Strengths 9 Weaknesses 9 Opportunities 9 Threats 10 Challenges 10 Making the Diagnosis 11 Goals 11 Doing the Action Planning 13 Increasing Its Successes 14 Reducing Its Weaknesses 15 Tapping Into Its Weaknesses 16 Minimizing Its Threats 16 Conclusion 17 Alternatives 17 Correction to text 17 Appendix 18 Bibliography 32 Gaining Familiarity Some people might believe that India is a country with a single culture, but India is in fact comprised of more than five thousand different ethnic communities. “Each region and Sub-region in India has distinct food traditions and preferences…fast foods such as Samosa ,Bhel-puri, Chola bhatura, Pakoda, Aloo-bhurji,, Pav-bhaji, Dosa, and Sambar vada are popular among Indian consumers” (Dyson and others, 2004). In 1990, McDonald’s, Wendy’s and Burger King all announced that they were switching to vegetable oil to reduce the fat content in their fries. Previously, they cooked their fries in tallow, which is defined...
Words: 9691 - Pages: 39
...Standard 1: A school administrator is an educational leader who promotes the success of all students by facilitating the development, articulation, implementation, and stewardship of a vision of learning that is shared and supported by the school community. The effective administrator: 1.1 Uses research about best professional practice. Cooperative Learning "Cooperative learning is the instructional use of small groups so that students work together to maximize their own and each other's learning." WHAT IS IT? Cooperative learning is a successful teaching strategy in which small teams, each with students of different levels of ability, use a variety of learning activities to improve their understanding of a subject. Each member of a team is responsible not only for learning what is taught but also for helping teammates learn, thus creating an atmosphere of achievement. WHY USE IT? Documented results include improved academic achievement, improved behavior and attendance, increased self-confidence and motivation, and increased liking of school and classmates. Cooperative learning is also relatively easy to implement and is inexpensive. HOW DOES IT WORK? Here are some typical strategies that can be used with any subject, in almost any grade, and without a special curriculum: Group Investigations are structured to emphasize higher-order thinking skills such as analysis and evaluation. Students work to produce a group project, which they may have a hand...
Words: 52057 - Pages: 209
...Code of Procedure of the Commerce Undergraduate Society of UBC Vancouver “… to enhance the value of the Sauder School of Business Bachelor of Commerce degree while cultivating the personal, professional and academic success of students.” 1. Article 1: Introduction and Scope 6 Section 1.01: Definitions 6 Section 1.02: Jurisdiction 7 Section 1.03: Amendment 7 Section 1.04: Suspension 7 Section 1.05: Summaries 7 Section 1.06: Guidelines 7 2. Article 2: Board of Directors and Executive Council Procedures Policy 7 Section 2.01: Powers of the Chairpersons of the Board of Directors and Executive Council 7 Section 2.02: Authority to Overrule the Chairperson 8 Section 2.03: Appointment of the Board of Directors Chairperson and Vice-Chairperson 8 Section 2.04: Appointment of the Executive Council Chairperson and Vice-Chairperson 8 Section 2.05: Quorum 8 Section 2.06: Meeting Agendas 9 Section 2.07: Speaking Privileges and Agenda Structure 9 Section 2.08: Voting and Records of Votes 13 Section 2.09: Meeting Locations 14 Section 2.10: Public Attendance of Meetings 14 Section 2.11: Participation in Meetings through Electronic Means 14 Section 2.12: Appointment of Proxies 14 Section 2.13: Secretary of the Board of Directors and Executive Council 15 3. Article 3: Board of Directors Committee Policy 16 Section 3.01: Purpose and Nature of Board of Directors Committees 16 Section 3.02: Committee Terms 16 Section 3.03: Inclusion of the General Membership of the...
Words: 25940 - Pages: 104
...CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your...
Words: 219639 - Pages: 879
