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Oi 361 Week 3 Individual

In: Business and Management

Submitted By rockygemmati
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Pages 4
Organizational Impact
Paul Gemmati
OI 361
November 20, 2014
Dr. Stephen Tvorik

Organizational Impact Paper
Innovation is important to any organization. Managerial positions significantly play an important role on innovation. Creativity, innovation, and design are three factors that should be considered by decision makers in any business. Innovation assists with maintaining leadership and maintaining long-term loyalty from consumers. Three organizations have been selected to show the importance of innovation within each industry. The three companies selected for the purposes of organizational impact are: Southwest Airlines, Motorola, and IBM Corporation, otherwise known as International Business Machines.
Southwest Airlines
The beginning of Southwest Airlines was in 1971, founders Rollin King and Herb Kelleher drew this idea upon a napkin. The idea was that of a triangle, which represented the three Texas cities they would service (AvStop.com). The company operated with very little funds at first, but that did not hinder them from reaching popularity. Some of the advancements made the airline popular were lower fares and outstanding safety record; also they were the first to offer frequent flyer miles program (2014). Southwest was innovative back then and still continued throughout the years. The idea was to keep their airlines in the forefront against all competitors throughout many years. One way was by purchasing jet fuel at a lower cost for future use; this was creative thinking because they looked for least cost effective measures. Expediting travel with the use of the Internet, which allows a consumer to book airfare is an idea innovative idea that helps daily business operation (AvStop.com, 2014).
Southwest Airlines has managed to become innovative on a few ideas implemented. The organization developed a strategy to offer lower airfares then...

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