Free Essay

Oil and Climate

In: Business and Management

Submitted By qazwsx842358
Words 513
Pages 3
March 21, 2014

3. In this day and age, oil companies are vital to our economy because they keep our world running. Oil is there core business because it is where they generate the most profit. However, that does not mean to say they shouldn’t be investing more in renewable energy as implied by Heat. They need to do a bit of both. In other words, it is important for them to keep looking for more oil to deliver and continue to invest and research in renewable energy. From a company perspective, what if people stop using oil and find a better alternative that is cheaper, cleaner and more environmentally friendly? If this were to occur, oil companies can be in serious trouble. If they were to go bankrupt, tens of thousands of jobs could be lost which would be horrific for the economy. Gas is polluting the environment; therefore, oil companies need to promote an alternative source of energy. It is essentially a business decision that should be made because oil won’t last a lifetime. Moreover, Exxon Mobil is one of the largest publicly traded companies. They are the largest producer and distributor of oil. With the amount of income that they earn, they should have no problem paying for the research and investment in renewals. In 2008, Exxon Mobil did not want to invest and research in renewable energy until they were profitable without the financial support. Approximately 27.4% of shareholders wanted to significantly increase the investment in renewable energy. They demanded change. The overriding public demand in 2008 wanted Exxon to invest in renewals. A meeting took place in 2008 regarding a dispute over renewable energy.

5) Climate change has been a controversial issue on the rise for the past decade and is one of the many challenges that the world is currently facing. Automobiles are a major contributor of Carbon dioxide (CO2). If I were a marketer, I would provide a strategy to persuade people to drive less, through a combination of public transportation, biking, and walking. It is essential for public transportation, such as buses and trains, to be affordable and accessible. Moreover, it needs to be convenient and efficient for consumers to by into the system. I would establish multiple billboards and posters that consist of a bus, cyclist, pedestrians, and dollar signs to represent the amount of money the average person would save if he or she used another alternative as a means of transportation other than cars. In addition, I would air a Nike commercial of a cyclist beating a car. Not only can a bicycle get you to your destination faster in the city, but it makes known that it is a healthier choice because exercising is involved. Lastly, I would set up focus groups and have people from different backgrounds of ethnicity, working class and education, participate so you have different opinions. The US is diverse; it consists of different classes, therefore, it is important to get a representation of the American public in order to sell to them better.

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