...If you have a business that uses or retails beauty care products, skin care, cosmetics, body and shower items, hair mind, toiletries, and so on., have you at any point asked yourself: Who is making the benefit? Apparently, it's the beautifying agent's makers - they're among a portion of the wealthiest aggregates on the planet. When you look at that as a hair, skin, magnificence, body or shower item is retailing for $50 costs between 10 pennies and $3 to influence, it's anything but complicated to perceive how to these organizations turn out to be so affluent. Anyway, what's preventing you from making private name beauty care products? For what reason not make your image corrective and magnificence items, and name them to suit your own...
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...Nutrition and Lifestyle Sleep ===== If you attached an electroencephalograph to a person's head, you can record the person's brainwave activity. An awake and relaxed person generates alpha waves, which are consistent oscillations at about 10 cycles per second. An alert person generates beta waves, which are about twice as fast. During sleep, two slower patterns called theta waves and delta waves take over. Theta waves have oscillations in the range of 3.5 to 7 cycles per second, and delta waves have oscillations of less than 3.5 cycles per second. As a person falls asleep and sleep deepens, the brainwave patterns slow down. The slower the brainwave patterns, the deeper the sleep -- a person deep in delta wave sleep is hardest to wake up. At several points during the night, something unexpected happens -rapid eye movement (REM) sleep occurs. Most people experience three to five intervals of REM sleep per night, and brainwaves during this period speed up to awake levels. If you ever watch a person or a dog experiencing REM sleep, you will see their eyes flickering back and forth rapidly. In some people, arms, legs and facial muscles will twitch during REM sleep. Periods of sleep other than REM sleep are known as NREM (non-REM) sleep. REM sleep is when you dream. If you wake up a person during REM sleep, the person can vividly recall dreams. You must have both REM and NREM sleep to get a good night's sleep. A normal person will spend about 25 percent of the night in REM sleep...
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...1995. Analysis Analysis are being conducted in the following areas 1. Product Focus 2. Brand Identity 3. Market Segmentation 4. Profitability 5. Channels 1. Product Focus * Introduce new packaging to existing product line There were too many different types of products introduced at one time. 14 SKUs, covering three categories of basic moisturizers, treatment moisturizers and cleansers were launched to the US consumers. Based on the Acceptor/Rejector Studies in April and May 1996 (Perception of Plentitude as Full Product Line), indicates that the extensive product range confuses the US consumers and creates the impression that the Plentitude product is complicated to use. * Re-categorizing the existing Plentitude product line into three skin type categories of Normal Skin Type, Oily Skin Type and Dry Skin Type. * Packaged each Skin Type Category with different packaging design. This will help the US consumers better decide and chose the right type of skin care product when shopping. * Focus on Star Product Too much advertising dollars were spent on launching of new products to the US consumer which did not result...
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...Marketing mix-the case of Aesop Serial number MEB1499 Student ID 26779595 Class PMD Table of contents Executive Summary 3 1.0 Background 4 2.0 Marketing Mix 4 2.1 Marketing mix theory 4 3.0 Aesop-a case study 5 3.1 Product in marketing mix 5 3.2 Price in marketing mix 6 3.3 Strengths and weaknesses in marketing mix 7 4.0 Conclusion and recommendations 8 Reference list 9 Executive Summary The purpose of this report is to evaluate how marketing mix elements are used in Aesop’s promotional strategy; how effective Aesop has been in the promotional strategy; and it provides some necessary recommendations. In this report, two marketing mix elements product and price are analyzed. By analyzing Aesop’s strategies of product and price, it is easy to identify the strengths and weaknesses of the company. The findings indicate that Aesop has made great progress in high-quality products and product orientation. What is more, price policy which based on the cost of production is reasonable. However, the capacity of the market still needs further expansion. This report gives some advice on expanding the market, and it will ensure that Aesop develops better in the future. 1.0 Background Aesop was founded by Dennis Paphitis in 1987 in Melbourne. The name originates from Aesop’s Fables. It is an organic herbal cosmetics company. Aesop devotes itself to natural skin care, body care and hair care, and it aims at providing the finest quality...
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...Weight loss Product It truly is pretty frequent to view people anguishing with regards to their excess weight of skin. Nevertheless there may be adequate awareness that will morbid obesity could lead to many illnesses, people will not have considerably manage more than their bodyweight. There are several diet tablets available for sale. Just one ought to execute a terrific extreme caution throughout selecting the right pill. A new centered online research to distinguish very good pills coming from some others makes it possible for the particular lucid decision. Occasionally, when the substance is extremely well-liked you possibly can come across numerous frauds relevant to the particular substance. The type of swindle that's well-liked through the internet is Phen375 Con....
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...levels of success they anticipated. The reason for this is that the image of the texture or packaging of their products failed to reflect the luxury image that are so important to marketing in Asia. They failed to understand the significance of the fact that texture and packaging in Asia is more delicate than the required standard in Europe. L'Oréal must prove that the quality of their product shows "significant improvement" if they are to obtain market recognition while moving up their prices in the Asian markets. In 2003, L'Oréal created a new line of teeth whitening products in order to open up Japanese and Asian markets. Unlike those products made for the U.S. and Europe, the flavor of the creams and gels sold in Asia have a more oily texture and a more intense flavor. In order to meet the expectations...
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...person opens their eyes to another blemish or a fiery breakout and wishes there was a magical cure to the most hated disease by teenagers and some adults,acne. There are face washes,wonder creams and complete systems on the market such as Proctive or Clear or Aveeno. People with the most severe cases of acne have tried every one ,spent hundreds of dollars and found they do not work. People are visiting Dermotologists more frequently to find answers to the perplexing problems of acne and the question of,"Why me?" The truth of the matter is the gene pool is a complex system and everyone's DNA ladder is completely different. Some people escape the horrors of acne completely, others have the typical two year horror story and then it clears up. There are a select amount of people that have occasional flare ups which subside on their own. Then there are the unfortunate people that are diagnosed with cyclic acne. For these people the treatment of course turns out to be accutane. Accutane is a cure but is it over prescribed and is this being done haphazardly without real consideration for the consequences? Acne vulgaris, the medical term for typical acne, is the most common skin disease. It is so common that nearly eighty-five percent of the population will develop some form of acne at some time between the ages of twelve and twenty-five years. Although there are several theories about what causes acne, medical doctors generally agree that acne is a by-product of hormonal...
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...their skin care into various beauty products for them to remain presentable. This study will investigate and evaluate the factors, which affect the consumer behavior of males of Hong Kong in buying facial cleanser. The researcher developed a questionnaire to capture the required information and analyzed the data using SPSS program. This study gives an insight of various attributes that the researcher used in the analysis, revealing confidence, apprehension, self-presentation and orthodoxy as the main factors to consider while purchasing male cosmetics. Likely, the researcher discovered that Hong Kong consumers of for facial cleanser normally concentrate on price, brand image, product quality and customer service as the main determinant of the purchase. Introduction Background and problem Everyone in the society appreciates their body and will always maintain their dignity by remaining beautiful. Looking at the perception of the global world, most individuals live in a set of stereotypes who want to become models. This does not factor out the male gender who have adapted the consciousness about their image. The urge to remain beautiful has generated a different perception on beauty among males globally. This explains the gold mine factor for various male cosmetic brands. Facial cleanser is a product used by various applicants in cleaning their skin. The main aim of using the product is to remove unseen particles, especially in the face, that may affect the skin from...
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...Pantothenic Acid, Vitamin B5 for Acne Virtually everyone remembers the frustrating experience of acne with small inflamed dots called pimples or blackheads. For the young woman concerned about self-image, skin complexion is important. One or two strategically placed pimples can be intolerable. For some, acne can progress, leading to scarring and disfigurement, with pitting and nodularity called Acne Vulgaris. While some are spared this chronic ordeal, others endure many years of ineffective treatments by a succession of dermatologists. Although some treatments such as Accutane™ may offer success, there is a price in terms of serious adverse side effects. What Causes Acne? Acne is caused by excess oil called sebum which originates in the sebaceous glands at the root of the hair follicles. This oily build may occlude the duct in the skin causing blockage and infection. "Popping the pimple” is a home remedy which forces the occluding plug to pop out of the pore, providing drainage and temporary relief. Common Causes of Acne Acne is a common adverse side effect of synthetic birth control pills which mimic testosterone. Elevated testosterone levels in males and females are associated with increased oil production in the skin resulting in acne. A common genetic mutation called atypical CAH (congenital adrenal hyperplasia) causes increased testosterone in females resulting in acne. PCOS (polycystic ovary syndrome) syndrome is associated with increased testosterone...
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...ASTHMA BRIEF BACKGROUND OF THE STUDY Asthma is a chronic disease of the respiratory system in which the airway occasionally constricts, becomes inflamed, and is lined with excessive amounts of mucus, often in response to one or more triggers. These episodes may be triggered by such things as exposure to an environmental stimulant (or allergen), cold air, warm air, moist air, exercise or exertion, or emotional stress. In children, the most common triggers are viral illnesses such as those that cause the common cold. This airway narrowing causes symptoms such as wheezing, shortness of breath, chest tightness, and coughing. The airway constriction responds to bronchodilators. Between episodes, most patients feel well but can have mild symptoms and they may remain short of breath after exercise for longer periods of time than the unaffected individual. Signs and symptoms In some individuals asthma is characterized by chronic respiratory impairment. In others it is an intermittent illness marked by episodic symptoms that may result from a number of triggering events, including upper respiratory infection, stress, airborne allergens, air pollutants (such as smoke or traffic fumes), or exercise. An acute exacerbation of asthma is referred to as an asthma attack. The clinical hallmarks of an attack are shortness of breath (dyspnea) and either wheezing or stridor. Although the former is "often regarded as the sine qua non of asthma," some patients present primarily with coughing...
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...belonging to the genus Leptospira. Leptospirosis occurs worldwide, but is most prevalent in tropical and subtropical regions. Outbreaks can occur following excessive rainfall or flooding. Etiology Virtually all wild and domestic mammals can harbour the bacteria that cause leptospirosis in their kidneys and genital tracts and act as source of infection to humans and other animals. • Rodents were the first recognized carriers of leptospirosis and are considered the primary source of infection to human beings. • Cattle, buffaloes, horses, sheep, goat, pigs and dogs are also considered common reservoirs of the bacteria that causes leptospirosis. Pathophysiology • Leptospirosis can be transmitted to humans through cuts and abrasions of the skin, or through the mucous membranes of the eyes, nose and mouth with water contaminated with the urine of infected animals. As animals are constantly in our environment, there is a particular danger of getting leptospirosis when flooding occurs, such as following a typhoon or very heavy seasonal rains, because of exposure to contaminated water when wading in floodwaters. • Leptospirosis can occasionally also be transmitted through the drinking of water or ingestion of food contaminated with urine of infected animals, often rats. • Human-to-human transmission occurs only very rarely. Risk Factors Outbreaks of leptospirosis have been reported following natural disasters such as flooding. The risk of infection depends on exposure. Some humans...
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...LIPIDS Composition Elements – Carbon, Hydrogen and Oxygen Structure How are Triglycerides Formed Lipids are formed when 3 fatty acids combine with glycerol. Glycerol is an alcohol – it has 3 hydroxyl (OH) groups. To each of these OH groups, a fatty acid attaches itself. Each time this happens water is eliminated. The result is a triglyceride (this is the chemical name for lipids). Show diagram of triglyceride formation Fatty Acids Lipids are made up of a number of different fatty acids. Examples of fatty acids are oleic acid and linoleic acid. Fatty acids are molecules. They are made up of chains of different lengths – these can be long or short. Fatty acids have a chemical formula – CH3(CH2)n COOH Structure of Saturated Fatty Acids This is what a fatty acid looks like (structure). Show diagram of saturated fatty acid structure The above fatty acid is known as a saturated fatty acid. The reason for this is that every carbon atom along the chain has its full quota/compliment of H atoms. It cannot hold any more hydrogen – every bond is complete – it is saturated. Butyric acid – a fatty acid in butter is a saturated fatty acid. Structure of Unsaturated Fatty Acids Some fats are unsaturated. Show diagram of an unsaturated fatty acid The fatty acid in the diagram has one double bond. It is called a monounsaturated fatty acid. Carbon chains can have more than one double bond. If the carbon chain has 2 or more double bonds...
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...Coffee Coffee is a dark brown/black naturally caffeinated drink made from passing water through ground roasted coffee beans. Coffee is used as a great medicine to help patients, and it can be taken as a popular drink all over the world. Caffeinated coffee drinks are largely consumed by people around the world regularly. It has become an internationally popular drink in almost every country. Coffee is so important to our daily lives that some people cannot live a day without drinking it. The word coffee was derived from the Ottoman Turkish kahve, via the Italian caffè. The Turkish word was derived from the Arabian word qahwah. Arab lexicographers report that qahawah originally referred to wine. Since this beverage was thought to dull one’s hunger the word, qaha which signifies “to have no appetite” was given to it. Other etymologies also indicate that the Arab form was a loanword from an Ethiopian source word Kaffe, which refers to the highland in the southwestern Ethiopia where the plant grows indigenous. However, the word that is used in that area is bunn, the native Shoa name būn meaning a native plant. Today coffee has different names all over the world, like caffè in French, Kaffee in Germany, kahvi in Finland etc. No matter what it is called, the Ethiopian people were the first to recognize the stimulating effect of the coffee beans that grow as a coffee plant. No one knows who among the natives earlier than 17th century grew coffee in Africa or used it as a stimulant...
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...conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different pros and cons of the company, so as to report properly to operate effectively and deal smartly. This study offers a comprehensive analysis of the organization, its business segments, and competitors. It analyzes the business and marketing strategies...
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...[pic] MASTER OF BUSINESS ADMINISTRATION (MBA) MARKETING MANAGEMENT (MKT750) GROUP ASSIGNMENT CASE STUDY : MARY KAY INDIA HAIR CARE LINE PRODUCT ALINUR AYUNI ALI2012416538 MOHD HAFIZ ABD GHANI 2012456922 UMI NADIA MOHAMED 2012217058 GROUP BM7702PA – EVENING TRACK LECTURER DR. SITI ZALEHA SAHAK TABLE OF CONTENT 1. Strategic Issues And Problems 1 2. The Branded Beauty And Personal Care Market In India 2 3. Mary Kay, Inc. 4 1. Mary Kay Inc. Hair Care In India 4 2. Summary Of Facts – 4Ps 6 1. Product 6 2. Price 6 3. Promotion 7 4. Placement 7 4. Strategic Marketing Tools 8 1. BCG Model: Branded Beauty and Personal Care in India 10 2. BCG Model: Mary Kay Business Subunits in India 11 3. Limitations of BCG Model 12 4. Payoff Matrix: Alternatives for Mary Kay Inc. 12 5. Recommendation and Conclusion 15 1.0 STRATEGIC ISSUES AND PROBLEMS Sheryl Adkins-Green, the vice president of Brand Development at Mary Kay, Inc. received a request from a general manager for India to provide a hair care line for women. Being in attached with the company, her responsibilities to develop brand and being in charge around the world and...
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