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Old Town White Coffee

In: Business and Management

Submitted By Phoebeteh
Words 2866
Pages 12
1.0 INTRODUCTION

1. Starbuck is a coffee Shop and a largest coffee shop in the worlds based in Seattle, Washington, USA. Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. The Starbucks ensuring the extraordinary potential of coffee is discovered , revealed and delivered- helping to bring great pleasure to millions of people each day.

2. Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning in into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market.

1. STARBUCK

2.1 LOGO, VISION & MISSION

[pic]

Starbucks logo designed by Terry Heckler of Heckler Associates .New Starbucks logo will be displayed on the product starting in March, predominantly green logo of Starbucks and showed pictures of women, a symbol of the seducer in ancient mythology that made the sailors were killed. Starbuck's new logo is removing the words "Starbucks Coffee" is circular.

VISION

The company’s vision is to ‘establish Starbucks as the most recognized and respected brand in the world.

MISSION

The mission of Starbucks is to

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