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Om Pa

In: Business and Management

Submitted By semonc8
Words 722
Pages 3
Mattel is recognized as the global leader of toys design, manufacturing and marketing. Company’s product lines includes the brands such as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands family. Mattel has been putting significant focus on corporate responsibility resulted in the recognition in the various rankings, including FORTUNE Magazine's "100 Best Companies to Work For" and Corporate Responsibility Magazine’s "100 Best Corporate Citizens".
Despite company's efforts towards the product safety, between August and November 2007, Mattel discovered the serious safety issues related to its products: excess lead in paint of some of Fisher-Price products and unreliably fixed small magnets that could fall out of the toys. These issues could produce a significant harm to the kids and after the internal investigations Mattel decided to issue voluntary recall on potentially dangerous products.
This paper offers the analysis of Mattel’s actions in view of social responsibility and ethics. Additionally, it suggests specific roles and responsibilities of other stakeholders such as government, industry organizations, and the society that are also involved in assurance of the safety of children’s toys.
Analysis of Mattel’s actions and Suggestions for Improvement Corporate social responsibility assumes that companies hold accountability for any of their actions that impact people, communities and environment. With regards to the safety of toys, this means that a responsible company must apply the sufficient efforts in order to prevent any harm that its product may produce to its customers. And, should unsafe products are released to the market despite preventive actions, a company must perform timely and efficient actions to remove the potential harm by fixing or recalling the products.
Did Mattel act responsibly

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