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Omega Watches

In: Business and Management

Submitted By marketer
Words 6085
Pages 25
EXECUTIVE SUMMARY ...........................................................................................................2
CONTEXT ANALYSIS ................................................................................................................ 3 CURRENT WATCH TRENDS ............................................................................................................ 4 The Richemont Group trends and position.......................................................................................... 4 Rolex trends and position............................................................................................................................ 4 Tag Heuer trends and position..................................................................................................................5 OMEGA FACTS .................................................................................................................................... 5 OMEGA SPONSORSHIP ACTIVITIES ............................................................................................. 6 OMEGA ADVERTISING CAMPAIGNS ............................................................................................ 6 Olympic campaign: Start Me Up / overall branding......................................................................... 6 Successful campaign: We choose to go to the moon / Speedmaster ........................................ 6 Recent campaign: Watchmaker Wanted / overall branding........................................................7 Past campaign: My choice............................................................................................................................ 7 OTHER MEDIA OUTLETS ................................................................................................................ 7 SWOT ANALYSIS

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