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In: Film and Music

Submitted By musti1
Words 497
Pages 2
Media Studies
Omen Trailer 2006:

Media audience: The audience for the omen trailer varies between age groups, because even though it is rated a 16+ it is not specifically targeted towards 16 year olds. It just indicates that the age available to view the movie at the time (screening) is supposed to be 16+. However what this means is that children under the age of 16 will not be allowed to view this movie because it has features which cannot be shown to the younger age.
Media institution: The institution that produced the movie was 21st Century Fox; this is a huge Hollywood movie company and has produced many of the famous big movies out in the industry now. It was created merely, in knowing that this was going to be a big Hollywood movie and mainstream, it has many famous actors acting in the movie indicating that these will most likely cost a lot of money to produce since it has the big Hollywood actors involved.
This institution is a Big Hollywood company and is popular in screening their popular blockbuster movies around the world.
What I associate with this company is that they make movies such as Omen where it is big at the time of screening.
The institution influences its text (horror) by advocating different ways in marketing its release, for example towards the end of the movie trailer is showed how it will be on screen at the cinema on the ’06, 06, 06’ which are preferably referred towards the devil and this movie is linked in with possession.
Another reason it’s mainly the trailer, where it shows different transitions allocated around the whole trailer. For example there are various amounts of ‘cuts’ switching each time to show the different scenes that will be happening in the movie, also the way the trailer uses ‘fades’ in many of its shots giving the illusion to that viewers on what will be happening next. Another reason is the use of camera shot, the amount of camera shots shown in the trailer are linked because they want to give the audience a sense of reaction when watching the trailer. For example the use of ‘close up’ shots, is scene towards the little child when passing through the church with his parents in the car to view his facial expression to really give the viewers this is the Devils son.
Finally the music in this trailer switches in and out because of the tension on what is going on in the trailer or where the climax will be.

The institution uses ‘new media’ because it is the 21st century and many people are most likely to view the trailer on YouTube their smart phones via there TV because many of the viewers going to watch this film will be targeted towards them therefore the institution will be focussing on ways to make their target audience aware on the movie.

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