Introduction:
As I prepare to enter the professional world, I understand that I will be likely forced to make decisions based on my personal ethical code and the ethical code of the American Marketing Association. For this paper, I have utilized a combination of my personal and professional experience along with a variety of professional sources to reflect on how I can act ethically during my career. Additionally, I will utilize Mayeroff's On Caring and Dokecki’s book along with the lecture slides to help the role that ethics will play in my professional career.
My Personal Background: In tieing my experiences back to the idea of ethics, I cannot ignore the major role that my disability has played in the way that I view the world, my concept …show more content…
This challenge arises because marketers are often trying to sell products to consumers that may not need or may not be in their best interest. To understand how I could be an ethical marketer, I looked at the American Marketing Association’s “Statement of Ethics”. The “Statement of Ethics” has several different themes and recommendations, but the clearest expectations are listed under ethical norms. These Include:
● “Do no harm. This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.” (AMA Statement of …show more content…
The “Do not harm” principle relates to Mayeroff’s theory because Mayeroff believes that caring involves viewing others own wellbeing and development as being related to my own well-being (Mayeroff, 1972). My interpretation of both Mayeroff’s and the AMA’s ethical guidelines is that as a marketer, I should try to ensure that I am doing what is in the best interest of customers and make sure that the products/services that I am marketing add value for the customers.
I feel that the AMA’s principle of “Foster trust in the marketing system” relates to Mayeroff’s belief that caring should be achieved through the establishment of mutual trust (Mayeroff, 1972). The way that I plan to apply both Mayeroff’s philosophies on trust and the AMA’s principle on trust is through ensuring that I am truthful in how I represent the products and services that I market. I hope that if I am truthful in my marketing, customers will be more inclined to trust the brand that I am responsible for