Premium Essay

Once Upon a Time at Disney

In: Business and Management

Submitted By myske123
Words 1827
Pages 8
Case Study 1 – “Once Upon A Time At Disney

Summary:

Since 1923, Walt Disney Co. has been an icon of animated and live-action films. It is because of Michael Eisner that Disney has become an entertainment conglomerate. Eisner is a very hands on manager, and under his leadership, the company adapted to the fast changing entertainment environment and played to it’s strengths.

Since it’s founding in 1923, Walt and his brother Roy split their talents. Roy handed the financials, Walt the creativity. Mickey Mouse was their first major hit.

In 1984, Eisner was named chairman where he immediately started transforming Disney into a learning organisation dedicated to creativity.

2. Why is it critical for Disney to be a learning organizing?

Disney achieved their standing momentous status of being a leader of pure entertainment through fostering a learning attitude prevalent throughout their workforce. Their patented learning organization was derived from none other than their founder who realized that even the most beautifully crafted place in the world amounts to nothing without the people to make dreams a reality. Straying away from the orthodox image of a divided workforce, Disney revolutionized the workplace by closing the gap between corporate executives and clerical workers; all members of the workforce were mandated to participate in hands-on activities. Having all the employees involved in the most basic activities comprised of dressing up as characters, instilled in the public a sense of warmth and togetherness that separates their organization from others. This way, even the office junkies were privy to the “bare-bones” methods that made this organization what it is. In addition, Disney implemented strategic training so that each and every employee could potentially be molded into a splitting...

Similar Documents

Premium Essay

The Disney Pixar Merger

...September 2015 The Disney Pixar Merger In 2006, Disney announced it was going to acquire Pixar for $7.4 billion. Upon doing so, one of the most successful mergers of the past ten years developed. “The merger brings together Disney’s historic franchise of animated characters with Pixar’s stable of cartoon hits” (La Monica). A lot of time and thought went into deciding how this merger would be prosperous and profitable for all parties involved. Disney wanted to guarantee Pixar’s executives that they would still hold positions of power with the ability to make decisions. They hired Steve Jobs, Pixar’s chief executive, as a non-independent director at Disney and made him one of the largest shareholders in the company. John Lasseter, a director and creative voice at Pixar, took the title as their chief creative officer as well as the creative advisor at Walt Disney Imagineering. (Holston) There were also high level statuses given to other directors and executives of Pixar at Disney. Promoting Pixar’s executives to equally powerful positions within the company was not the only requirements of the deal. Pixar also wanted their HR policies to remain intact, a steering committee to oversee animation, and all films produced post-merger branded as “Disney Pixar”. These are all just a few of the steps Disney took to merge with Pixar. There are so many positive results that come to mind when considering this merger. Combining with Pixar will give Disney access to their top of......

Words: 545 - Pages: 3

Free Essay

Disney No Longer 'Frozen' in Antiquated Gender Stereotypes

...From glistening ball gowns, to fairy godmothers and singing animals- Walt Disney has little girls everywhere growing up, with aspirations of being the next “Anna”. What the mirror on the wall did not teach us, is that the gender portrayals in these movies are not the fairest of them all. Since the first moment that Snow White bit into that succulent red apple, it was obvious that Disney was entrenched in misogyny that dates back to the mythology of Adam and Eve. Don’t get me wrong: I too was a doe-eyed Disney devotee and it took me a while to realise that it was better to depend upon charming chocolate than a Prince Charming. However it is now the 21st century and times have changed; Disney is no longer ‘Frozen’ in antiquated gender stereotypes. Notice the pun? Quite literally, “Frozen” (2013) has shattered princess stereotypes with a beautiful and funny adventure that’s a sure-fire Disney classic. “For the First Time in Forever” says the main song of the movie, and I kind of felt like singing the words too because for the first time in forever, the main characters of a Disney picture are independent females that don’t appear to rely on a guy, or a prince, that solves everything with a smooch. It’s true that Frozen is the rectification of a more modern woman role because there have been- in the past- some Disney movies with strong female protagonists such as Mulan (1998) and Pocahontas (1995). They didn’t need a man to be the saviour of the picture! This movie......

Words: 1034 - Pages: 5

Free Essay

Once Upon a Time

...Andrew Smith Mrs. Nesbet English III 23, August 2013 Once Upon A Time I am a lifelong Disney enthusiast; I know everything there is to know about Disney movies, theme parks, and culture. Some people would say that I am obsessed, but I just think of myself as a huge admirer. At the young age of six, I took my first trip to Walt Disney. A big part of who I am is my love for Disney culture. From the day that my mom put in Toy Story, my enthusiasm for Disney spread like fire and, once kindled, blew into a flame. As a kid, I was curious to see, learn, and do just about everything. When I watched movies like Aladdin or Jungle Book, I was captivated by the great characters, the songs, and the exotic, faraway lands the movies introduced. My mom would play Aladdin, and I would watch the entire movie, then go to my neighbor’s house across the street, and go to my friend Ian’s house, and tell him, “We need to go explore!” I was convinced that if Ian and I walked far enough, we would come across a desert like in Aladdin, or a mysterious jungle with singing monkeys. Watching Disney movies really sparked my enthusiasm for exploring and for traveling. As soon as I started high school, I g heavily involved myself in foreign language and student clubs like Student Council and Science Club. Spanish introduced me to other parts of the world, which I found appealing because of my urge to see other places. My open-mindedness, curiosity, and enthusiasm for travel can be linked to my early......

Words: 993 - Pages: 4

Free Essay

Hello

...changes were added by Disney to make a more interesting movie, or to forward a sexist agenda. A multitude of sexist messages are present in Disney movies teaching young girls that they are expected to fill a submissive role in society. The fairy tales are symbolic of women’s lives being shaped by male influences. Over time, the sexist message in Disney movies has become less apparent, but it has never disappeared; it is merely buried within a classic fairy tale that the “magic of Disney” has transformed into a sexist lesson. Naturally, these movies must not have a traumatic affect on little girls. Parents are not actually harming their daughters by allowing them to indulge their fairy tale fantasies. Not according to Jack Zipes, leading expert on fairy tales and German professor at the University of Minnesota, the movies have “a type of gender stereotyping . . . that has an adverse effect on children, in contrast to what parents think . . .. Parents think they’re essentially harmless – they are not harmless” (Giroux, “Roared” 103). Maria Tatar, Harvard folklorist, also sees harm in the movies since “[Disney] capitalizes on the worst part of fairytales” placing the focus on the material world and removing the cunning and intelligent roles that the females once played (Healy). However, these messages surly must not be intentional, and they are open to interpretation, right? Not according to Mary Beech, director of franchise management for Disney Consumer Products,......

Words: 3937 - Pages: 16

Free Essay

Walt

... Walt Disney in his office Walt Disney, on his daily rounds through Disneyland Walt Disney: A Short Biography Short Biography of Walt Disney (a condensed version of the Long Biography) Walt Disney was born on December 5, 1901 in Chicago Illinois, to his father Elias Disney, and mother Flora Call Disney. Walt was one of five children, four boys and a girl. After Walt's birth, the Disney family moved to Marceline Missouri, Walt lived most of his childhood here. Walt had very early interests in art, he would often sell drawings to neighbors to make extra money. He pursued his art career, by studying art and photography by going to McKinley High School in Chicago. Walt began to love, and appreciate nature and wildlife, and family and community, which were a large part of agrarian living. Though his father could be quite stern, and often there was little money, Walt was encouraged by his mother, and older brother, Roy to pursue his talents. During the fall of 1918, Disney attempted to enlist for military service. Rejected because he was under age, only sixteen years old at the time. Instead, Walt joined the Red Cross and was sent overseas to France, where he spent a year driving an ambulance and chauffeuring Red Cross officials. His ambulance was covered from stem to stern, not with stock camouflage, but with Disney cartoons. Once Walt returned from France, he began to pursue a......

Words: 546 - Pages: 3

Premium Essay

Cinderella Comparisons

...Cinderella Story Comparisons The Disney version in some aspects is quite different than Perrault’s version, but in some cases it is also very similar. First major different that is obvious is that in the Disney version it is shown that Cinderella loses her mother at an early age which causes her father to remarry to another woman for her upbringing. In the Perrault version, there is no mother mentioned in the story. It is just told that the father “married, for his second wife, the proudest and most haughty woman that was ever seen (Perrault). Another major difference between the two stories beginning of torment for Cinderella. In Disney’s version, the stepmother and the stepsisters begin to show their true nature after the death of Cinderella’s father. The stepmother became cold, cruel, and jealous of the little girl’s charm. However, in Perrault’s version, it is explained that the ugly nature was revealed immediately after Cinderella’s father married his second wife. After the wedding ceremonies were over, “the stepmother began to show herself in her true colors. She could not bear the good qualities of this pretty girl, and the less because they made her own daughters appear the more odious. She employed her in the meanest work of the house” (Perrault). The similarity between the two is that both versions involved Cinderella being a house maid while her stepsisters received the opposite treatment. Also, in Perrault’s story, the father does not die. He is very much there......

Words: 1808 - Pages: 8

Premium Essay

Fwefwef

...specified period of time or purchase a specified number of major films. Arundel's profitability is dependent upon the price it pays for a portfolio of sequel rights. Our analysis of Arundel’s proposal includes a net present value calculation of each movie production company. In order to decide whether Arundel can make money buying movie sequel rights depends on whether the net present value of the production company’s movies is higher than the estimated 2M per film required to purchase the rights. Problem Identification: How are the principals of Arundel Partners planning to make money by buying rights to sequels? They would be interested in purchasing the sequel rights for one or more studios¡¦ entire production over an extended period of not less than a year. If a particular film was a hit, and Arundel thought a sequel would be profitable, it would exercise its rights by producing the sequel. Alternatively, they can sell the rights to the highest bidder. Inevitably, the performance of the original films would not justify sequels, and for them the sequel rights would simply not be exercised. For most movies it becomes quite clear after their first few weeks in theaters whether a sequel would be economical or not, based upon each film's box office performance. Why do the partners want to buy a portfolio of rights in advance rather than negotiating film-by-film to buy them? It is of critical importance to Arundel that a number of films and a price per film is agreed upon...

Words: 1425 - Pages: 6

Free Essay

Disney Princesses

...beginning of time. Although, the artwork that originally resembled animation was only one or two cels, animation today is made up of hundreds or thousands of cels. The early animated movies were black and white, did not have a plot, and were mostly a series of little gags. Then came ... COLOR. To make an animated movie popular, color was needed to give it style. Walt Disney and his technicians created color to make the movies more enjoyable for the viewers. What was the first Disney Movie to come out? It was Snow White and the Seven Dwarfs. To make this movie Disney ran into a slight problem. Sure, it was easy to animate animals, but humans? To solve the problem, they filmed live actors doing exactly what the characters would do. This would work, but there was still a problem with the size of objects and losing things in the foreground when the camera zoomed. The solution ... a multiplane camera. In this camera, instead of many layers of artwork, there would be two, the foreground and the background. This made zooming in and out easier. In the 1940's there were four classical Disney feature animated movies to come out: Pinocchio, Dumbo, Fantasia, and, Bambi. Little did Walt Disney know that the five movies that he made would be the base for many more Disney movies. In the movie Pinocchio for example, a toy maker creates a puppet and when he makes a wish upon a star.....the puppet turns into a real boy. Dumbo was the next movie to come about from Disney.......

Words: 843 - Pages: 4

Free Essay

Gender & Communication Disney Princesses

...Megan Woodrow December 10, 2012 Human Symbolic Activity Final Paper Gender and Communication: Disney Princesses Evolve Over Time Women have been around since the beginning of time, and have been stereotyped towards having “weaker natures and bodies” and “silly and emotional desires”. The women in the classic Walt Disney films are no exception to this criticism. But there is a saving grace. As women in real life have changed over time, our counterparts in fantasy film animation have also changed. The classic Walt Disney Princesses have therefore evolved through, and with, the media. After thinking back on what made Disney such a huge hit and major part of all of our lives, one answer came to mind: The Disney Princesses. Walt Disney and the Disney Company started out with young and beautiful Snow White, and then eventually moving onto the long line of famous Disney heroines such as Cinderella, Aurora, Belle, Ariel, Jasmine, Mulan, and many more to recent date. There have been so many princesses (and other strong heroines) added to the Disney list, but has anyone ever thought of how these princesses have changed over time, or how they have evolved due to how women in real life are represented in the media today? Before I go into any more on the Princesses themselves, I first need to explain what events and stereotypes have made the basis for the Disney Princesses of the past, and even the for the women of the past, due to how the media and others have......

Words: 2481 - Pages: 10

Free Essay

Cinderella

...Cinderella & Sleeping Beauty Once upon a time, most young girls grew up watching Disney’s classic princess films. Most of these films ended with the princesses marrying the prince and living happily ever after! For example “Cinderella” and “Sleeping Beauty” they are both princess that have evil villains trying to ruin them, but their stories are not the same. For example, they have different struggles, and how they overcome them. They both sing magically, but have different songs. They may be two of the most known princess in the world, but they also have many differences. However, in the end either the glass slipper fits, or true loves kiss wins. Cinderella and Aurora are two of the most beloved Disney princess of all time. How they got to be the most loved princesses is two completely different stories literally! Cinderella is a good-hearted girl, who is a servant in her own home to her cruel step-mother and two step-sisters because her father died at a young age. As Aurora is a kind hearted princess born into royalty. Although she is living with misfortune, as Cinderella, because and evil fairy named Maleficent curses her to die on sixteenth birthday. So Aurora is a more tragic story. However, Cinderella is a more hopeful and optimistic story that one day things will turn around. She dreams of a day that she will no longer be a servant in her own home. Her chance comes true when there is a ball at the castle, where the prince is looking for his future wife. With the...

Words: 1229 - Pages: 5

Premium Essay

Solutions to Arundel Partners Case

...wants to come up with a decision to either purchase all the sequel rights for a studio's entire production during a specified period of time or purchase a specified number of major films. Arundel's profitability is dependent upon the price it pays for a portfolio of sequel rights. Our analysis of Arundel's proposal includes a net present value calculation of each movie production company. In order to decide whether Arundel can make money buying movie sequel rights depends on whether the net present value of the production company's movies is higher than the estimated 2M per film required to purchase the rights.  Problem Identification:  How are the principals of Arundel Partners planning to make money by buying rights to sequels? They would be interested in purchasing the sequel rights for one or more studios¡¦ entire production over an extended period of not less than a year. If a particular film was a hit, and Arundel thought a sequel would be profitable, it would exercise its rights by producing the sequel. Alternatively, they can sell the rights to the highest bidder. Inevitably, the performance of the original films would not justify sequels, and for them the sequel rights would simply not be exercised. For most movies it becomes quite clear after their first few weeks in theaters whether a sequel would be economical or not, based upon each film's box office performance.  Why do the partners want to buy a portfolio of rights in advance rather than negotiating......

Words: 1450 - Pages: 6

Premium Essay

Disney Case Study

...ULMS 157 Recruitment, Selection and Performance Management at Epcot Theme Park Introduction This case study examines the concept and management of performance in organizations. In organization and management studies the word performance has two meanings (Fineman, Sims and Gabriel, 2005). On the one hand it simply refers to how well individuals are doing the tasks, duties and job responsibilities assigned to them, whether or not they are achieving output targets and productivity goals, product and service quality standards and meeting customer expectations. It is also refers to personal performance, how well a person is doing in achieving the goals they set for themselves. On the other hand the word performance also relates to how people at work conduct or, more specifically, present themselves to others; how they interact with fellow employees, management, clients, customers, the general public, and so on. In this context the concept of performance takes on a rather different meaning. It refers to how everyday behaviour in organizations is about ‘putting on a performance’. In recent years this latter use of the term ‘performance’ has become increasingly popular in organizational and management studies, and is widely used to illustrate how the nature of everyday behaviour and social interaction at work - verbal and non-verbal communication, such as greetings gestures, posture, etc. - are essentially performances. ’The presentation of self in everyday life’ (Goffman, 1959:...

Words: 7851 - Pages: 32

Premium Essay

Euro Disney

...Introduction The Walt Disney Company was originally founded in 1923; a company committed to providing quality and wholesome entertainment experiences to people of all ages. The company is known for the following four segments, which consist of Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. The Walt Disney Company consists of five (5) Disneyland and Disney Park Resorts, in total. Two are located in the United States, one in Europe and two in Asia Pacific. The original Disneyland Resort was built in 1955, in Anaheim, California; followed by Disney World Resort, Lake Buena Vista, Florida in 1971. After the success of these two large theme parks in the United States, Disney decided to expand internationally. First Tokyo Disney Resort built in 1983, secondly, Disneyland Resort Paris (EuroDisney) which opened its doors in 1992, and thirdly, Hong Kong Disneyland, opening its doors in 2005. Case Study Questions 1. The factors that contributed to EuroDisney, now called Disneyland Resort Paris, poor performance during its first year of operation was the lack of knowledge of their target market, cultural differences between the USA and Europe, and the failure to take into account that “Paris is Europe’s most-popular city destination among tourist of all nationalities”. Disney did a bad job at understanding Europeans and their lifestyles. Unfortunately, for Disney the French were neither happy nor receptive to having what they called “America......

Words: 1893 - Pages: 8

Free Essay

Enchanted - the Film

...Iconic figure Walt Disney once stated, ‘Reality and fantasy often overlap’. Disney’s ‘Enchanted’ explores this intriguingly through the development of characters, incorporating Disney references in both worlds and comparing the contrast between the different views of love from all the characters. The film begins with a lovely opening sequence in hand-drawn animation set in the fairytale land of Andalasia. It’s a perfect summary of the classic Disney fairy-tale motif, capturing everything great of the old approach. The audience is first introduced to the fairytale stereotypical characters: joyful princess-to-be Giselle, lunkheaded Prince Edward, comical Nathaniel, malicious Queen Narissa and feisty Pip the chipmunk. Giselle serenades her fellow woodland creatures yearning for the arrival of a handsome prince to deliver her ‘true love’s kiss’, a reference to the only way Snow White and Aurora could be awakened from the curses that were put upon them. Prince Edward is your typical charming knight in shining armour and declares his love for Giselle instantly after hearing her sing. His stepmother, Queen Narissa, is the antagonist and does not want to step down from the throne so she banishes Giselle from the idyllic kingdom and into the not magical, unforgiving live-action world of New York city. What better purgatory than the place where, as the stepmother puts it, “There are no happily ever afters”. The characters of the reality world are: cynical, non-nonsense Robert,......

Words: 979 - Pages: 4

Premium Essay

Ad Essay

...AD Analysis This is an ad about taking vacationing in Walt Disney World. When I see or even hear the words Walt Disney World, I think of vacation, excitement, relaxation, bonding with family, feeling like a kid again and most of all having fun. This is a place where families can go have fun and relax. The intended audience is likely to be middle class families who are young to middle-aged with children. This is a place where parents and children can have fun and relax. The ad stimulates the desire to go on vacation, bond and enjoy by showing a family who is clearly having fun with their children & enjoying the many amenities Walt Disney World has to offer . It also give readers/consumers/viewers strong feelings of happiness that can spark the desire to one day go on vacation and get the full attention of each other. The first appeal I noticed was escape because according to Fowles“desire to duck out of our social obligations, to seek rest or adventure.” and in this ad going on vacation is the ultimate getaway for anyone. The part of the ad that expresses this appeal is the headline “exhale” (Exhale, 43) meaning one can finally relax and get away from it all. Another example is of the family showing pleasure while on vacation. The main picture of this ad is of this family smiling, laughing and enjoying themselves. The mother is laughing, the husband/father is smiling at the mother because he sees her having fun, and the son is on the...

Words: 716 - Pages: 3