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One Stop Shop (Phone Zone)

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Submitted By maali1964
Words 4828
Pages 20
Marketing Plan
Phone Zone (One Stop Shop)
Nidal Maali
Devry University (Keller School of Management)

November/2013
1.0 Executive Summary
Phone Zone (One Stop Shop) is a premier cell phone shop that concentrates on providing state of the art services regarding all cell phone needs from A to Z. such as Activation to your choice of any phone service provider using the latest technology of flashing or unlocking, Phone Zone will also offer customers with a quick fix to most major issues in software and hardware like system restore, application updates, screen replacements or charging ports fix and much more. Repairs that normally take days, would only take minutes or few hours in most cases, under the same roof without having to ship phones out of town for repair like what all major phone companies do especially for major repair like screen replacements . All that will have a lot to do with customer time and convenience, in some incidence frustrations and disappointment when customer left without phone for long hours or some time days.
Phone Zone will be selling to individuals as well as business. While there are many different
Competitors in the market, now they are larger in corporate setting and size but much less
Flexible when it comes to services and quick repair. Phone Zone will be able to meet customer
Demands through superior technical IT supports, customer service, quality products and most
Important a quick fix and repair with 100% satisfaction. Local market research indicates that there is a great demand for cell phone services. And to meet this big demands phone zone through a solid business model, long-range planning, and a strong management team will be able to execute this exciting opportunity.
The primary marketing objective second-year is to achieve 10% growth in sale and 25% in cell phone repair. The primary financial objectives are

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