Premium Essay

One to Watch

In: Philosophy and Psychology

Submitted By whiteheadj
Words 288
Pages 2
Why the initial failure

Premium price product aimed at wrong target audience

One of the reasons the sales of the Aqualisa Quartz failed is because the product was a premium priced item that was aimed at the wrong target audience. This could be because as a company they did not have many if any products that fell into this sector making it hard for them to understand how to advertise the product to the public and where was best to place the product as well.

No new product offer

As with many new products there is normally some form of offer to get people attracted and hooked to the product. However with the Quartz there was nothing to show customers what made this shower stand out from any other on the market and an offer of some form could have helped this. Lowering the price like is mentioned many times in the case study would not have helped at all as there has to be a general interest in the item first to warrant a reduction in price.

Too much time spent on current customers and not enough on gaining new customers

Limited amount of product face in limited amount of locations .

Confusing advertising

Current market planning

Lack of communication across the board no one person on the same page

No planning – plan on how much to sell but not on how to sell it.

- Marketing planning process overview section 2

- Pest/swot analysis section 2

- Marketing mix section 6 onwards

- Segmentation section 5

Product portfolio

Quartz

Gainsborough

Shower max

Problem is competing against self in the market

Refer to distribution channels include this in as many areas no need to do whole section on this...

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