...Microsoft: Launching the Smart Watch Microsoft was founded in 1975 by Bill Gates and Paul Allen, which initially sold operating system software for personal computers and, over time, expanded into office application software, web browser software, entertainment devices, and other technologies. By 2003, Microsoft generates over $32 billion in annual revenues and more than 54,000 employees globally, a worldwide leader in software, services, and Internet technologies for consumers and businesses. With the believe that a new software platform could be built for non-computer devices, Mitchell made a presentation to Microsoft management in which he reviewed the progression of computing platforms over time – from mainframes to PCs to personal digital assistants (PDAs) to cellular phones – and asked what could be the next platform in late 1999. Later, Mitchell formed a team and identified watch as the first SPOT-enabled device after a series research within the wearable market. At that time, there are already several watch manufacturers launched their smart watch, for instance, Seiko introduced its MessageWatch in 1990, Timex launched its DataLink Watch in 1994 and Motorola introduced a wristwatch word pager in 1997. Mitchell commented: “ The idea was quite visionary, but the technology just wasn’t there yet.” Therefore, Mitchell built the SPOT watch based on different aspects, content, the FM radio network, the software and microchips and the watch itself in order to maximum user...
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...SWATCH Watch U.S.A.: Creative Marketing Strategy “Vision is the art of seeing things invisible” - JONATHAN SWIFT INTRODUCTION As speaker after speaker paid tribute to the extraordinary skills that had earned him the award of “Marketing Executive of the Year”, Max Imgruth, President of Swatch Watch U.S.A., grew more and more uneasy. Fully confident that the product that changed the watch industry forever, the Swatch watch, would enjoy continued success, Imgruth nonetheless left the need to change gears, The competition, which was at first slow to react, had begun to implement strategies that stood to erode Swatch’s position. Gazing from his privileged plane on the dais, Imgruth saw an audience that was content to rehash past successes for a night, which was nice, but no at all his style. Imgruth had recently guided his company through a fast paced and, some would say, controversial diversification program. Having already achieved spectacular success with the Swatch watch, Imgruth spearheaded a plan to establish Swatch as a total fashion enterprise. This move was accompanied by a good deal of skepticism from colleague and competitor alike. His next objective was to make sure that this year’s # 1 marketing executive did not become one of the decade’s more memorable disappointments.1 BACKGROUND-THE SWISS WATCH INDUSTRY 1985 was a good year for the Swiss watch industry. The number of finished watches shipped abroad rose 41 percent to 25.1 million and the value of watch exports...
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...Batool Hendal Raghad Al-yaqout Nawaf Bouarki CPEG 220 Term Paper Aapple vs Samsung Watch After the great revelation in electronic devices, Samsung and Apple companies produced smart watches. For Apple they have e now three different watches. It has apple watch, apple watch sport features and apple watch features. For Samsung, they have Samsung gear S2, Samsung gear S2 classic. This paper aims to provide a thorough study about the organization, architecture, operating systems, programing, and a market survey of existing computer technologies available in Kuwait between a watch from each company. For The Apple Watch, it comes in a square-but-round design. It has two sizes - 38mm or 42mm. it may diverse in case and strap, depends on what range you opt for - regular, Sport, Edition or the...
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...Apple Watch: Is It Good for Business? The Apple Watch can make you more productive, and it pairs nicely with business-casual dress — but so can other, less expensive smartwatches. That puts Apple's first wearable device in a bit of an awkward spot. It's an excellent product, but competing devices offer similar functionality at a fraction of the cost. Fortunately, the Apple Watch does a lot to help justify its premium price. It offers a more polished interface than other smartwatches, as well as a bigger app library at launch than any other wearable operating system. You also get features you won't find on many other watches, like the ability to take phone calls. And like any good smartwatch, it ensures you'll never miss an important alert. Only iPhone owners need apply, though — the Apple Watch must be linked to one in order to function. The Apple Watch is probably the best overall smartwatch on the market, and the best one for business users, too. But with such a high asking price — $349 for the smallest model with a plastic band, or $549 for a metal band — is the Apple Watch worth it? Design The watch comes in two sizes, including a 42-mm version and a smaller 38-mm version, which are identical except for their physical dimensions. I tested out the larger of the two; the smaller version's screen just feels too cramped to me. On the other hand, the 38-mm model is one of the few smartwatches that's small enough to look decent on people with small hands and wrists. ...
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...allowing long term prisoners to watch television. In today's society long term prisoners have the privilege to watch television. There are good things about watching television and there are bad things about television. Television can turn one into many things, a good person or a bad person. Some advantages of watching television are that it can have a spiritual impact on ones life and we can learn many new things like cooking and things that are happening around the world. Some disadvantages of allowing long term inmates to watch television are that they might watch TV shows that can make them act out of character. Another disadvantage is that it will cause the inmates to procrastinate and it will also cause fights and arguments. Allowing long term prisoners to watch television can have a spiritual impact on their life. Allowing them to watch inspirational movies, shows or series can impact them tremendously. These movies and shows can provide them with the truth, the right path to take and what steps to make in order to change ones life. They can watch church whereas they can learn about Jesus Christ and how He died for us, how He sacrificed his own life to save us. They can get healing just by listening to the pastor preach and realize that it's time to make a change in their life that no one is perfect, everyone makes mistakes and disserves a second chance. Another advantage of allowing long term prisoners to watch television is that they can...
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...1. Sampling 1.1 what are the characteristics of your sample (e.g., demographics)? How does it differ from the sample that you would ideally reach for this survey? Explain. The sample that was analyzed for this report consisted of 58 respondents out of which only 50 fully completed the survey. The gender distribution of these 50 respondents was 31 male and 19 female. The sample ages ranged between 17 and 48 years old. The mode age is 20 & 21 with both having 11 participants. Regarding the participant nationalities, we had 13 different nationalities, with the mode nationality being Dutch, with 28 participants. Preferably, we would have liked to have a 50-50% ratio of males and females in order to have a more representative set of data regarding gender within the population. Furthermore, the age range of our sample was not illustrative of the population. As to better represent the population’s age distribution, we should have ideally sampled participants with ages ranging between 17 & 65. In regards to the nationality, we would have preferred a higher percentage of Dutch participants, preferably around 75%; however we managed to retain an above average ratio of Dutch participants, specifically 56%. Conversely, to decrease the possibility of a subjective outcome our sample participants diversified greatly. 2. Coding the PITT scale (2 points) The survey includes the Personal Innovativeness in the Domain of Information Technology scale. 2.1 Did you transform...
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... Features of the Apple Watch and the Needs of Target Market This product is one of the best ideas invented since the tablets hit the market. You now have a cell phone, tablet, and your wallet all in one on your wrist. The benefits from this product will help many Americans keep better track of their health, personal information, and communication. The reminders and schedules are going to be more visible to the eyes. No need to look at your cell phone to see who is calling or sending a text both devices will be sync together. The Apple watch is created with the function that you will be able to use Apple pay to pay for purchases everywhere. One of the best features that are going to be very helpful is the fitness activity app. The Apple watch is designed to learn your daily activity and then turn that into ways to improve your physical health. It will suggest personalized all-day activity goals also provide reminders when to do them and when there has been no activity in a while. Apple Watch tracks movement, estimates calories burn, and monitors heart rate and will sync your information through the application to your Apple IPhone (Apple, 2015). So it is like having a personal trainer by your side all day to help with keeping you on the track of your goals. Some people in foreign countries or even in America, who have trouble communicating, will be able to use Apple’s, watch personalized pictures or characters to speak to one another. You still have...
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...Display Neighborhood Crime Watch Signs to Keep Your Neighborhood Safe From Harm Today, neighborhoods feel obligated to provide safe living conditions for their residence. When searching for a place to buy a house, you should seek those neighborhoods, streets, towns, HOAs and apartments where the residents care and watch out for one another, and communicate with local police regularly when there is a need. Even though police officers will come with one phone call, they might take them 30 minutes to an hour away from the neighborhood, whereas, your neighbors are just a matter of feet away from you in one direction or another. Research proves that the most efficient way for residents to protect their neighborhood is to have an effective neighborhood watch program and to post neighborhood crime watch signs throughout the neighborhood. The Reasons to Form a Neighborhood Watch Program Safeguard the Community Police departments work in conjunction with neighborhood watch associations throughout this county. They understand that when the neighborhoods are safer so are the communities where they are located. Typically, the police departments will assign an officer to advise and assist these associations, and may also provide financial assistance to help the neighborhood to buy neighborhood crime watch signs. The residents of the neighborhood have the...
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...that have one or another function. It is the one product that a customer look for that can do everything. The newest product will change how we wear and interact with our electronics. It is the beginning of all the possible things that customers can do by wearing a product. Product Features and Target Market Needs Apple watch has multiple services that will make their customers happy and be able to stay in touch with everything conveniently. There are more than one watch to choose from, which will help each customer wanted one that meet their needs (Apple Inc., 2015). A company that have options are important because it allow their customers to have a choice in what they want versus not having any choice. Apple watch lets customers interact and navigate wearing a smaller device to wear around your wrist, but work just like an iPhone or a Mac computer (Apple Inc., 2015). The Apple watch has a retina display that will provide a better quality image, unlike other watches and recognize a simple touch to open up applications (Apple Inc., 2015). This will help customers who do not have smartphones wear something they are used to such as a watch and give them the same experience as those who have a smartphone. Apple Watch has also included a personal touch such as their Taptic Engine that alerts you by a tap and interact with other Apple watch user by sending them your heartbeat (Apple Inc., 2015). This is a personal touch that customers can use to send to their love ones when they...
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...enlarge Swatch's global market share and to achieve the economies of scale are recommended. The Swatch project was made by ETA, which produced a full range of watch movements and was known as the creator of ultra-thin movements used in expensive watches. This new watch would come in a variety of colored plastic cases and bracelets with an analog face, and ETA had designed an entire production process for Swatch. As the market share of Swiss watches shrunk sharply in the global market, ETA had faced a more and more difficult circumstance. The Swatch project under the code name “Popularius” aimed at rediscovering what the market wanted and then to supply and gain it. While problems were how to gain the potential market and how to adopt different marketing strategies to distribute and promote the new watch. The Swatch project concerned the investigation of Swatch’s potential markets and the feasibility of different marketing mix of Swatch watches and watch movements. The marketing mix of one company generally refers to product, price, promotion and place, which known as the "4Ps". This report would mainly analyze the price and place strategy of Swatch. Product and Price: Types of watches Before 1970s, mechanical watch was popular in the world. The energy 1 systems of these watches were series of gears, and the watch hands were attached on these gears. And Swiss were world renowned...
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...Swatch Group 1 Professor: Rolf Butz 10/28/2008 International Business BADM 455 Section 2 Swatch Group 2 Table of Contents Executive Summary .............................................................................................................. 1 Introduction ......................................................................................................................... 5 History ................................................................................................................................. 5 Industry Analysis .................................................................................................................. 7 Company & SWOT Analysis ................................................................................................ 11 Current Situation &Global Market ..................................................................................... 17 Competitor Analysis ........................................................................................................... 23 Recommendation............................................................................................................... 26 Conclusion ......................................................................................................................... 29 Methodology ...
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...Is Apple’s release of the Apple Watch an example of good innovation timing? Yes, Apple’s release of the Apple watch is an example of good innovation timing. Apple Inc. is an American multinational corporation that produces consumer electronics and computer software products. It was co-founded by the iconic Steve Jobs and the other founders Steve Wozniak and Ronald Wayne. Though it faced tremendous amount of adversities in the initial, under the stewardship of Steve Jobs, the brand became a household brand. The company's reputable gadgets include Macintosh computers and laptops, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser and many other applications (Rouse, 2009). Being a titan in the consumer electronics industry, its latest innovation would the Apple watch. Although other smartwatches has been out in the market. I feel that Apple watch was an example of good innovation timing. The first reason to support my claim would be that, Apple has made life easier for payments. Unlike other smartwatches that does not support the payment through smart gadgets. Apple has made it easier for Apple watch users to pay using the Apple Pay function. This is a mobile payment and digital wallet that allows the users to make payments via their smartwatches at the most secured way (Apple, 2015). This function is so much notable that great companies such as Barclays (Brian, 2016)and ExxonMobil (Campbell, 2016) are backing up this feature...
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...Swiss watch industry is a highly export-driven industry and this makes it very sensitive to international competition. There are two major sources of threat to Swiss watches: high-tech smartwatches made by apple and google and Chinese-produced low-cost watches(both fake production and other Asian watches such as Japanese brands). Swiss watches are positioned in luxury-watch industry so it can be claimed that this competition will not make a big change in the exports of Swiss brands. But even Swiss watchmaking executives do not agree with this claim. In a trade show in Geneva, an executive from HYT said: “We expect 2016 to be a very, very difficult year” after a decline of 11 consecutive months in 2015-2016*. The history of Swiss watches shows...
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...The last product I purchase was a wood watch from Jord. Yes, I could have substituted it for another brand, but I really wanted this brand of watch because it’s one of a kind. It’s what I wanted for my birthday and plus it was on sell and has some styles feature like being lightweight brand of watch. I used a gift card that my wife had got from work and my military discount to get the watch I wanted. The price was a little high at first but with the gift card and military discount it made the price a little more bearable because they run about the 300 to 400 dollars a pop. This brand of watch is a very elite brand of product because no matter if the price surge or decrease if the consumer like the different types and colors they will purchase...
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...A smartwatch is a computerized wristwatch with functionality that is enhanced beyond timekeeping. While early models can perform basic tasks, such ascalculations, translations, and game-playing, modern smartwatches are effectivelywearable computers. Many run mobile apps, using a mobile operating system. Some smartwatches function as portable media players, offering playback of FM radio, audio, and video files to the user via a Bluetooth headset. Some models, also called 'watch phones', feature full mobile phone capability, and can make or answer phone calls.[1][2][3] Internal hardware is various. Most have a rechargeable battery and graphical display and many have a touch screen. Peripheral devices may include camera,thermometer, accelerometer, altimeter, barometer, compass, GPS receiver, speaker and SDcard that is recognized as amass storage device by a computer. Software may include Map display, scheduler, calculator, and various kinds of watch face. The watch may communicate with external devices such as sensors, a wireless headset, or a heads-up display. Like other computers, a smartwatch may collect information from internal or external sensors. It may control, or retrieve data from, other instruments or computers. It may support wireless technologies like Bluetooth, Wi-Fi, and GPS. For many purposes, a "wristwatch computer" simply serves as a front end for a remote system, communicating by various radio technologies.. Many smartwatch models manufactured in the 21st...
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