INTRODUCTION
Consumer’s decision-making process has changed with the introduction of the Internet as an alternative channel for shopping. Online shopping is the process of buying and selling products, services, and information over computer networks The new wave of consumerism coupled with increasing urbanization and burgeoning middle class with paradigm shifts in their demographic and psychographic dynamics have driven consumers frequently to use retail websites to search for product information and/or make a purchase of products. Presently, Internet retailing in India is growing by 29 per cent CAGR and expected to be 48 per cent and the same is valued as INR 27 billion by 2010 from INR 4 billion in 2005–6 .

Web shopping is envisioned as an alternative retail channel for various conspicuous reasons such as speed of transaction, selection and price, convenience, time and space neutrality, choice, fun and enjoyment, easy and comfortably obtained information about products and services(Rowley 1996; Donthu and Garcia 1999). The consumer behaviour in Internet retailing is influenced by a variety of factors comprising consumers’ trust in Internet shop based on perceived size and reputation of its physical store network, perceived privacy and quantum of risk, perceptions of convenience as manifested by the opportunity to shop at home for twenty-four hours in seven days a week (Hofacker 2001). The web store environment and shopping enjoyment mostly influence shoppers’ behavioural intentions (Dailey and Heath 1999).

PROBLEM DEFINITION
Statement of the problem:- Since online shopping has become such a huge rage, or “sensation” it has become important to know in details about the online buying behavior of Indian customers. The penetration of many foreign online shopping companies like Amazon, Ebay, Tradus along with many local companies completely changed the online