Premium Essay

Online Buying Behaviour

In: Business and Management

Submitted By tamannabavishi
Words 9512
Pages 39
The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named them: Confident Online Buyer, Unsure surfer and Mall Shopper. We performed Factor Analysis to find the major factors. We could identify six factors: Value for Money, Trust, Connected and Up to date, Problems Faced, and Traditionalism.

1 | Page

India has the world’s 4th largest Internet user base, which crossed the 100 million mark recently. Better connectivity, booming economy and higher spending...

Similar Documents

Free Essay

Consumer Behavior

...The e-retailing and online shopping have become possible only because of technology. The rapid changes in consumer’s shopping behaviour and attitude witness the shift in shopping attitude and perception for buying goods of various kinds including inexpensive goods like clothes, watches, sun-glasses or any other household goods and expensive goods viz. kitchen appliances, digital gadget, electronics items or jewellery. Thus the objective of this study is to know attitude and behaviour of consumer towards jewellery items. The study puts light on the jewellery buying behaviour of online shoppers of Lucknow. The study also wraps up main factors for their attitude towards shopping behaviour. The taxonomy for jewellery is developed based on our analysis. Online shopping researches are presented and discussed in light of existing empirical studies. Keywords: Online shopping, consumer attitude, consumer behaviour, e-retailing, empirical study etc. Introduction As a matter of fact that the computer literacy rate is increasing by leaps and bounds in India especially school and college going students and those who are working in any organisation. The resulted into the shopping behaviour drastically. Increasing computer literacy rate has changed the life-style and buying behaviour of the consumers everywhere in urban areas especially state capitals. The current transition of our life has emerged a new opportunity for all marketers across the globe....

Words: 2202 - Pages: 9

Premium Essay

Ecommerce and Consumer Behaviour

...Consumer Behaviour Mini Case E-Commerce and Consumer Behaviour Submitted By: Aziz Ud Din Ahmed Jafri Stu ID: 1002010261 E-Commerce and Consumer Behaviour Introduction Electronic commerce involves buying and selling of products or services using electronic systems such as the Internet and other computer networks. It is also known by the names of e-commerce or e-business. The volume of buying and selling done by virtue of electronic means has increased tremendously with increasing Internet usage. Modern e-commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. The purpose of this case is to relate E-commerce with consumer behaviour and see how the elements of consumer behaviour link up with e-commerce how companies are using consumer behaviour to expand their online market. Also the paper discusses how e-commerce company’s strategies are related and dependent on consumer behaviour. Types of E-Commerce E-commerce can be divided in to three major categories: 1. B2B 2. B2C 3. C2C B2B e-commerce is business carried out over the internet between two businesses. For example businesses may sell to other businesses by means of their website. B2C e-commerce is selling of products and services over the internet to consumers....

Words: 2027 - Pages: 9

Free Essay

Apple Inc

...A B S T R A C T This study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying behaviour in respect of online shopping was studied using different socio-economic variables. It also provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on...

Words: 1721 - Pages: 7

Premium Essay

Research Paper Marketing

...To copy this document: The fulltext of this document has been downloaded 989 times since 2015* Users who downloaded this article also downloaded: Rodney Graeme Duffett, (2015),"Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials", Internet Research, Vol. 25 Iss 4 pp. 498-526 IntR-01-2014-0020 Jacob Weisberg, Dov Te'eni, Limor Arman, (2011),"Past purchase and intention to purchase in ecommerce: The mediation of social presence and trust", Internet Research, Vol. 21 Iss 1 pp. 82-96 Echo Huang, (2012),"Online experiences and virtual goods purchase intention", Internet Research, Vol. 22 Iss 3 pp. 252-274 Access to this document was granted through an Emerald subscription provided by emeraldsrm:199044 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit for more information. About Emerald...

Words: 11348 - Pages: 46

Premium Essay

Web-Based Shopping-Consumers' Attitudes Towards Online Shopping in New Zealand

...These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most online buyers. The significant discrepancy in how online purchasers perceived website design and website reliability accounts for the difference in online purchase frequencies. Key words: Internet, website, online New Zealand buyers, shopping behaviour. 1. Introduction It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and...

Words: 11072 - Pages: 45

Premium Essay

Credit Cards

...“Comparative Analysis of Impulsive Buying Behaviour between Youth and Elderly Credit Card Consumers” A research report submitted in partial fulfilment for the degree of Master of Business Administration Submitted By Aditi Bhatt C 02 Anshul Chaudhary C 04 Rohit Kumar C 35 Rohit Nair C 36 Vinika Yadav C 53 Symbiosis Institute of Management Studies Symbiosis International University September 2014 ACKNOWLEDGEMENT We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We are extremely thankful to Professor Dr Asha Nagendra, the Guide of this project. She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending its support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We are also thankful to all the friends, faculties and the respondents whose enthusiastic participation has helped us in our research. TABLE OF CONTENTS Sr....

Words: 5183 - Pages: 21

Premium Essay

Perceived Risk and Their Influences on Online Shopping

...There is evidence that the current economic crisis encourages online shopping as more and more Indian shoppers are motivated to compare prices among retailers (Ravichandran, 2009). Another factor leading to growth in online shopping is the joint initiative between a number of state owned banks and the Indian Railways to passengers to transact ticket purchases online. Online shopping growth also overcomes weaknesses in the country's retail supply chain (Nair, 2006). There is also evidence that online transactions are increasing in the smaller...

Words: 4268 - Pages: 18

Premium Essay


...Denis Čelhasić Tommy Grdić Lukas Özer January 2008 Jönköping International Business School iii Bachelor Thesis in Business Administration Title: The traditional vs. the online market: A study of consumer be-haviour and consumer preferences in the purchase of high-involvement products Authors: Čelhasić Denis, Grdić Tommy, Özer Lukas Tutors: Paskaleva Maya, Sasinovskaya Olga Date: 2008-01-14 Subject terms: High-involvement, Consumer behaviour, Traditional market, Online market, Internet Abstract Problem The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is...

Words: 11121 - Pages: 45

Premium Essay


...Marketing and Audience Research Research Report Word Count: 1800 Executive Summary The topic of this report is the predictors of Online Retail Shopping. It centres on the question of what are the determinants of Australian consumers’ attitudes toward online retail shopping. A sample size of depth interviews will be analysed, cross referenced and used to infer behavioural patterns. The target audience is English speaking adults in Australia who have previously engaged in online retail shopping. 1.1 Importance of the Research Online shopping is gaining exponential momentum in modern society, and empirical evidence indicates this trend will only continue to grow (Hooson 2011). Given that marketing ultimately drives every product, service, idea and attempt to influence consumer behaviour – it is an invaluable tool for any company. In order to effectively market your product, research into the wants, needs and behaviour of your target audience is integral to the development of your businesses collateral and positioning. Marketing Research is one of the few tools that allows researchers to get primary evidence into what actually shapes the buying behaviour of consumers; as well as opinions, attitudes and beliefs about certain brands or products. Once accumulated, this information can be used to discern the most effective means of marketing....

Words: 1881 - Pages: 8

Premium Essay

Online Buying Perspectives

...Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. PROBLEM IDENTIFICATION To study the influence of individuals towards online buying. THE OBJECTIVES: The objective of this study is to analyse consumer online shopping attitudes and behaviour. The purpose of this research study is to investigate online consumer behaviour; which in turn provide E-marketers with a constructional framework for fine tuning their E-businesses strategies. The specific objectives of this research are: 1. To identify key factors influencing online shopping purchase behaviour. 2. To identify the factors that can explain the differences in online buying behaviour among different online buyers. 3. To check the consumer awareness & perception of online shopping in India. 4. Impact of advertising on online shopping 5. To study sales promotional techniques to boast online shopping in India. 6. To find out influence of online...

Words: 3135 - Pages: 13

Premium Essay

Literature Review

...CONSUMER BUYING BEHAVIOR Consumer buyer behaviour is considered to be an inseparable part of marketing (keller, 2011) state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants. Buyer behaviour has been defined as “a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants” (Enis., 1974) Consumer buying behaviour has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers. Article (Wrighter, Friday, April 13, 2012) There are people who prefer shoes that are comfortable rather than being fashionable. Today's footwear market offers a large selection of styles that comfortable as well as being stylish which is good news for people who have foot problems. Shoe designers have provided all the latest variety in footwear that can be found online or your favorite local store. The latest trends in footwear are often seen on famous celebrities or athletes. Fashion magazines feature the latest styles as well. If you know the brand name, you can search the internet to find what is currently available for you to purchase. The shopping has become much easier for the consumer. There are thousands of stores present online to take bundle of orders at the same time....

Words: 1878 - Pages: 8

Premium Essay

Marketing Report in Consumer Behaviour - L'Oreal

...INTRODUCTION The term consumer behaviour is defined as "the study of how individuals, groups and organisations select, buy, use and dispose of goods, ideas or experiences to satisfy their needs and wants”(Kotler & Keller, 2009:150). In other words, the study focuses on how individuals spending their available resources - time, money and effort - to create final decisions in buying process (Schiffman, Hansen & Kanuk, 2008). Since consumer behaviour has huge effects on marketing...

Words: 3009 - Pages: 13

Premium Essay

Online Buying Behavior of Consumers

...INSTITUTE FOR FUTURE EDUCATION ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years....

Words: 5932 - Pages: 24

Premium Essay


...Theory This chapter presents the theories behind consumer behaviour. It will also discuss online consumer behaviour in order to continue with the identification of the influencing factors. The theories of consumer behaviour will be used in order to be able to find consumer segments that will show whom the identified factors affect. 3.1 Introduction This dissertation aims at finding factors that affect the online consumer’s buying behaviour. By reading literature concerning consumer characteristics and online consumer characteristics we believe to find implications for certain factors that are of importance for the online consumer. The Internet is a worldwide accessible series of computer networks that transmit data by packet switching using the standard Internet Protocol. It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, file transfer, the interlinked Web pages and other documents of the World Wide Web. Originally the Internet was mainly used by academics, research scientists and students; however that scenario has changed as commercial organizations have moved to incorporate the World Wide Web into their promotional campaigns, and by offering the facility of online purchasing (Jobber & Fahy, 2003). The Internet has evolved into a worldwide accessible marketplace for information exchange and e-commerce....

Words: 1256 - Pages: 6

Premium Essay

Onlie Buying Behaviour

...PROBLEM DEFINITION Statement of the problem:- Since online shopping has become such a huge rage, or “sensation” it has become important to know in details about the online buying behavior of Indian customers. The penetration of many foreign online shopping companies like Amazon, Ebay, Tradus along with many local companies completely changed the online...

Words: 641 - Pages: 3