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Online Food Ordering Startup

In: Business and Management

Submitted By tunir13
Words 991
Pages 4
Confluence 2015, IIM Ahmedabad
Corporate Combat – Round 2
Congrats on clearing the first round of Corporate Combat!
We now invite you to take the second round of Corporate Combat. The round is based on a caselet on “TinyOwl”
The aim of this caselet is to give the participants enough freedom to understand the question from their perspective and design the answer with such points as they feel are most relevant.
The requirements stated above are mere pointers and should not be taken at face value. All assumptions made should be clearly stated. You are free to use any resource to develop a solution, as long as it is properly referenced.
The answer document must not be more than two sides of an A4 page with 1” margins on all sides, font Times New Roman, font size 12 and 1.15 line spacing. This also means that there is no space for “globing”. Exhibits (e.g. frameworks, figures, tables) to the answer are not included in this two-page restriction.
Procedure to Submit
In order to maintain anonymity, we shall be providing each team with their unique team
ID. You need to submit your file in PDF format, with the file name being this ID. Refrain from mentioning any personal data in the answer sheet. Replies need to be made to the
Gmail thread on which you received this document. Any submissions outside the thread shall NOT be considered for evaluation. Last date for submission is 8:00 am, November
16th, 2015.
TinyOwl1
The Indian start-up ecosystem has off late caught a new fancy – food start-ups. This industry ranges from online listing of food outlets, grocery delivery to food ordering. In this case, you shall focus on an online food ordering start-up in India.
Industry Background
Over the past one year, there has been an exponential growth in the number of food startups.
This area is garnering investors’ interest, so much so that the market size of...

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