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Online Grocery Survey

In: Business and Management

Submitted By AGrooms
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Pages 4
Unit 6 Assignment: Online Grocery Survey
Angelina Grooms
Kaplan University

MT355: Marketing Research
Section 01
Dr. Theodore Alex
April 7, 2015

Research Problem: Based on Ashley Sim’s desire to start an online grocery site with a competitive advantage over her other successful competitors, I based my survey around the need to find that competitive advantage. My research problem for Ashley would be “What can my online grocery offer that competitors do not?”

Link to survey: https://nl.surveymonkey.com/s/RX3GSNF

Question Validity Explanation: 1.) What is your age? a. While our assignment suggests that a general customer profile is known to be married women who are employed full time and make above average salaries, there is no mention of the average age of these female customers. In order to understand what kind of advertising will be most effective for her customers, Ashley needs to know the average age of her customer base, as well as to build a more comprehensive customer profile. 2.) For whom do you typically buy groceries? (MULTIPLE SELECTION) b. The intended recipients of the purchased groceries, such as young children or elderly grandparents, will suggest what kinds of brands and products are desirable to customers, such as Gerber baby foods or multivitamins. 3.) In a typical month, how much do you spend on groceries? c. Based on the number of recipients defined in question two, this question will help to describe an average price range for grocery purchases online, and what the monthly cost of food potential customers expect to pay, such as expensive specialty items or inexpensive sale items. 4.) In your own words, please tell us why you chose to purchase groceries online. d. This question will provide information regarding customer’s desires and motivations for using this service, and may illuminate

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