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Online Marketing at Big Skinny

In: Business and Management

Submitted By sarojkumar
Words 297
Pages 2
Big Skinny is a company that manufactures wallets with brand Big Skinny. Big Skinny wallets are made from synthetic material unlike conventional wallets that are made from leather. These wallets are very light in weight and the have captured good market. Till now Big Skinny is selling wallets through trade fares and other physical outlets but Kiril, the CEO of Big Skinny, is contemplating the online medium to capture further market.

Wallets: Wallets are generally preferred with lightweight and that can easily carry stuff like credit cards, cash and receipts along with other stuff. Thin wallets are considered better because it will always keep you safe from back pain and sciatica. Wallets are often in need of replacement and people buy them as impulse purchase or as gifts since it is not a costly item and also does not require much information processing.

Big Skinny has just launched world’s thinnest wallet and got good response from the market during various trade fairs it participate in. The challenge is how to use online medium to build further sales and formulate an strategy for online retail and marketing.

The key features of this wallet are:- 1. Size - Reduce Wallet size by 50 to 75% 2. Weight - Will weigh under an ounce. 3. Card Pocket size - Will feature extra wide pocket 4. Slipperiness of the interior - they are lined with rubber coating which
Keep gravity. 5. Lack of versatility - They are water resistant and tough enough even for machine wash.

What issues to be addressed by Big Skinny for online retail and marketing strategy?
Wallet is not a kind of product that people have in mind while they go for shopping. It is impulse purchase. People see the product in physical, feel it, like it and make a...

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