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Online Marketing

In: Business and Management

Submitted By martina20
Words 2413
Pages 10
Online Marketing

Project

40059928

Content 1. Introduction.....................................................................................................2 2. Online Communication Tools........................................................................2
2.1. Destination Web Site.................................................................................2
2.2. Online Advertising.....................................................................................3
2.3. Social Media Marketing.............................................................................3 3. Online Marketing Research...........................................................................4
3.1. Quantitative Research...............................................................................4
3.2. Qualitative Research..................................................................................4 4. Consumer Search Behaviour in Online Shopping Environments..............5
4.1. Modes of Web Search Behaviour..............................................................5
4.2. Research Model.........................................................................................6 5. Conclusion and Recommendations..............................................................7 Appendices......................................................................................................8
Appendix 1........................................................................................................8
Appendix 2........................................................................................................9
Appendix 3......................................................................................................10

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