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Online Presense Proposal

In: Computers and Technology

Submitted By Bjborchert
Words 5373
Pages 22
Table of Contents
Executive Summary 3

Introduction 4

Research Findings 4

Finding Number 1 4

Finding Number 2 5

Finding Number 3 5

Recommendations 5

Conclusion 6

References 7

Executive Summary

Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder of the report is completed. The executive summary is a mini-version of your paper and should not exceed one page.

For information about executive summaries, please refer to the study materials. Please note that your executive summary, and your paper, should be written using single spaced text.


I have been tasked with researching the totality of creating an online presence for our company and figuring out how to drive marketing and advertising in a way that compliments our offline presence while creating a atmosphere online for selling our products. Over the past year a survey was done with small businesses and the outcomes were amazing: of businesses that sell online, 64 percent said the internet has increased their revenues or sales; 48 percent felt the internet helped to expand their geographic reach in the United States; and 73 percent saved money by decreasing administrative costs.

In doing this I was tasked with finding the advantages vs disadvantages of marketing online, the impact to the company, and the requirements for a successful online marketing campaign. This report shows these things- integrating my answers specifically within the realm of our product offering.

The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately. By going online, suddenly a neighborhood bakery...

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