...Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online stores...
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...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like Ebates.com that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to sell...
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...Brick & Mortar vs. Online Stores Sharame Lutjens COM/155 November 30th 2013 Kathy King Brick & Mortar vs. Online Stores Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating...
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...budget. In an attempt to reach as many consumers as possible, most designers sell their collections in boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. Dressing rooms. Regardless of the amount of clever tech fashion apps that are popping up out there, the...
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...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for this...
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...Christmas shopping. All of the stores are trying to help us make are lives a little bit easier for us to shop. Since the advent of the Internet, modern holiday shoppers have been present with a choice, buy their gifts in a traditional storefront or shop online. There has been a time in everyone's life that there was just not enough time to get everything done in the day and to get the items when we wanted to. Most of the big box retailers like Wal-mart, Best Buy, and Meijer have given us a choice of delivery; as they have certain hours and holidays that they are open for business to the public. What happens if a store is closed and you need that one item to get your family through the night, like a pack of diapers or medicine because someone is sick? Every retail store is trying to make their presence know and give us the option to still shop in their stores 24 hours a day, 7 days a week at our finger tips to help with their stores closing for any reason. Mother Nature and holidays have been the only time a store has closed regularly. On the Internet, the regular shopper does not have to worry about getting out into the bad weather or have to worry about the store closed due to a holiday. With weather being a factor around most of the major holidays; the companies on the Internet offer their items to be shipped to your house free of charge. Each of the store fronts are going to have considerable similarities between the online store and the brick and mortar store because...
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...Brick vs Click Business Managerial marketing BUS 620 Brick vs Click Business Abstract There are many avenues to go down when starting a business. The first decision to make is whether to have a web based operation or a brick and mortar business. This essay will explore and analyze the marketing implications for reaching market segments using both mediums to promote a web based business versus a brick and mortar business. In addition, some examples will be given of companies who have successfully established a space and/or place presence. The way you reach your customers will have the biggest impact on sales and that is the ultimate form of success, SALES. Brick and Mortar When starting a business the first step is to decide your approach to having a store front or a virtual store. Opening up a physical location where customers can come in and purchase the product or service being offered. Depending on the type of business or the product or service you are selling, by having a physical address there are a lot of advantages (Mullins, 2010). One of those advantages is that you can build a personal relationship with the repeat customers, and form a lasting trust worthy authority on the product or service you are attempting to sell. Despite the vastness of the World Wide Web and the perpetuation of inertia, people still like to window shop before they buy. Having certain products on display gives the customer the ability to touch and examine the product and this...
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...On-line vs Brick and Mortar Shopping According to a trend analysis performed by eMarketer, online buying trends will grow from $225.5 billion dollars in 2012 to almost double the number at $434 billion dollars in 2017. Whether it is to buy food, clothing, gas or anything else ones heart desires, shopping is a necessary evil that we all must experience in everyday life. Luckily, in the past several years, the Internet has changed how society shops for goods. Now one can choose between physically driving to a brick and mortar storefront and dealing with the crowds or shopping from the comfort and convenience of their homes and avoiding the social aspect altogether. There are distinct advantages and disadvantages to both methods of shopping. Online shopping is more convenient than physical retail shopping as consumers can compare prices; there is a wider selection of goods, and it is less time-consuming. Who doesn’t enjoy a bargain? By shopping online for items, one can simply open a second tab in a web browser and then search for a better price. Within minutes, one is able to compare pricing between a plethora of different retailers to find that sought after item at a great price. Other websites may offer rebate codes and coupons that one may not find elsewhere which gives the online shopper an even bigger discount than physical retail means. Being able to multi-task with multi-tabs gives the consumer a distinct advantage by making sure that the price paid for an item is...
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...Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or an online store offers free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up their gas tank to drive to the store. The shipping cost is about the same if not more than if the shopper drove themselves to the store to purchase the product. If consumers discover that the item, they have already purchased is offered at a lower price later on they will return it and repurchase it. Whether you prefer to buy online or in-store, they both offer the consumer many great promotions or incentives to promote shopping in their particular...
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...consumers are not comfortable about shopping online, including such as security, service, and familiarity. In order to combat these issues, e-businesses need to offer customer support and services that can make an online shopping experience more approachable and enjoyable. For example, security can be an issue when a customer is thinking about making the switch to online shopping. In a traditional brick and mortar store, a customer concerned about credit card fraud can hand over cash which can be much more secure than a credit card transaction. Unfortunately, cash is not an option when it comes to online shopping, but an e-business can run a secure site and/or offer secure and established monetary transfer services like PayPal. With PayPal, a customer can transfer money from the bank account and use it from their PayPal account same as cash. It is incredibly secure thanks to “industry-leading technology”, extensive firewalls, and firewalls that are “heavily guarded both physically and electronically” (How secure is the PayPal site?, 2011). Another issue a customer may have is the difference in service. Most customers are used to the instant gratification of going to a store, checking out, and being able to take their items home. There are other perks to shopping in-store as well, namely human interaction and help, and trying an item out before buying (Holden, Belew, Elad, & Rich, 2009). However, on the flip side, online shopping offers one on one service for every...
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...1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com started out as a large online book retailer. It has transformed itself from the little bookstore on the corner to the mega-super-duper-full-of-stuff store that squats at the end of a monstrous parking lot! You can search inside books, read customer reviews of books, etc. They have managed to keep their pricing low. Their product list has grown to include music, electronics, toys, home improvement and the list goes on. It seems that their goal of providing products for every aspect of life is working. Over the past year Amazon has seen growth along with struggles. Financially they have seen an increase in their business. Amazon has expanded their business pretty rapidly over the past fifteen years and they are still trying to expand further. Amazon is innovative – it started by losing money on books. However, it quickly expanded into other products. Surprisingly, now it even makes money on books though it sells them at a deep discount. As previously stated Amazon began by allowing customers to write comments on the products it sells. There was great resistance from the sellers but the customers loved it. Now the practice has become an industry standard. http://seekingalpha.com/article/78257-the-case-for-amazon-com. It has becomes apparent that the company is so good at reinventing itself because...
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...Online vs. Retail Shopping Online vs. Retail Shopping Once upon a time there was no such thing as the internet. Everything you needed and wanted had to be purchased in person. Now days you can sit in the comfort of your home, place of work, car, or even the local coffee shop and purchase most things through the internet. Is this the new frontier of shopping, or will there still be a place for a walk-in retail store. I have seen a lot of retail stores close and I am constantly wondering if it is because of on-line shopping. In the days before the internet any shopping you needed to do had to be accomplished by physically going out to the store that had the item you wanted. Fighting traffic, getting to the store early for the best sale, scrambling to get an item of limited quantity, these were the glory days for retail stores. These days you can purchase most anything you want or need without leaving the comfort of your home. Furniture, electronics, clothes, toys, and even groceries can all be purchased online and delivered right to your door. More and more people turn on their computers and shop for what they need instead of going out and braving the crowds in the retail stores. “Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014....
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...and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently Pros Using Amazon.Com to market products guarantees worldwide reach at a nominal price. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing, where customers are directed to a business portal because of the effort of the affiliate who in turn receive a compensation for their efforts meeting with success, has emerged on account of e-business. Affiliate marketing has helped both the business and the affiliates. Amazon.Com engaging in e-business has managed to use cost effective online advertising strategies to their advantage. (Simonyi Business and Joint Ventures, 2011) List below are some Cost Effective Marketing and Promotions: • Confirmation email Except when they're part of a co-branded sale, Amazon's use of confirmation emails keeps users in the loop and increases their trust in the overall fulfillment process. • Fulfillment When you buy something, you get it. In the rare case that there is a problem, you get a clear email telling you so. Of course, that's the way e-commerce should be, but all too often it's not when you shop on other sites. Amazon's success with fulfillment clearly proves that the total user experience goes beyond the user interface. • Login screen Amazon's...
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...Amazon vs. Barnes and Nobles vs. Borders Allison Foster Instructor Steven Brown BUS 508 – Business Enterprise April 30, 2011 Week Four Originally named “Cadavera”, Amazon was founded by Jeff Bezos in 1994. The purpose of this company was to provide the largest online bookstore ranging from compact discs, books to electronics and apparel. Amazon made it’s own individual mark in 1994 when the owner created a business plan that had no predicted profit for the first four years. According to (wikipedia.com), by the year 2001 Amazon turned a five million dollar profit. The Pros and Cons of the Amazon Business Today Amazon has grown more than just the worlds largest bookstore. Amazon created many different entities such as; Amazon Marketplace, Amazon Fresh Market, Amazon MP3, Amazon Payments, Amazon Prime, Amazon Kindle, and Amapedi. Amazon.com is also eco friendly by promoting the Go Green campaign. This company partners with American Red Cross and raise funds for national and environmental disasters such as Hurricane Katrina, Hati Earthquakes, and 9/11. Although Amazon.com has grown to be successful, the company still endures advantages and disadvantages of diversification of business and specialization. Advantages of Amazon.com are the business to consumer relationships, vast amount of diverse product selections, low cost of merchandise, convenience, personalization, and free delivery . Over the years, Amazon has dominated the e-business and internet...
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...Thesis Statement and Outline Online Shopping vs. Brick and Mortar Shopping Both forms of shopping have one goal in mind. That goal is to get the item that you desire. Many of the stores that you visit on a daily basis can come to you online. I. You can shop in the comfort of your own home. A. You do not have to worry about getting ready to go shopping. 1. You can shop in your pajamas if you prefer. 2. You can shop when it is convenient for you. B. You do not have to fight crowds in the mall or store. 1. There is no traffic to worry about getting to the stores. 2. During the holiday season, you do not have to worry about many people crowding you. II. You can see what you are buying. A. Depending on what you buy, you can feel the item and actually see the item. 1. You can feel the texture or weight of an item. 2. You can see if the item is big or overweight. B. There is no wondering if you are getting the item that you ordered. 1. You can be positive that you are getting the correct item. 2. You can see the exact shade or style of what you are buying in person. III. Instant gratification A. There is no waiting to receive your item. 1. You are able to take your purchase home that same day. 2. Site to store is an option with many stores and it is possible to pick it up that day. B. Being able to choose...
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