...DETAILS OF ASSIGNMENT | | STUDENT NAMES: | IDS: | Christopher BroadDiana EliasRob FullerHai Nguyen Dai Tran | 6536654710265871017597199465 | UNIT CODE * NAME | MAR 260 Services Marketing | ASSESSMENT TITLE | Assignment Two – Services Marketing Plan | TUTOR’S NAME: | Sergio Gherdovich | DATE OF SUBMISSION: | 20th Feb2011 | | | DECLARATION | | I declare that (the first four boxes must be completed for the assignment to be accepted): This assignment does not contain any material that has previously been submitted for assessment at this or any other university. This is an original piece of work and no part has been completed by any other student than those signed below. I have read and understood the avoiding plagiarism guidelines at http://www.swinburne.edu.au/ltas/plagiarism/students.htm and no part of this work has been copied or paraphrased fromany other source except where this has been clearly acknowledged in the body of the assignment and included in the reference list.I have retained a copy of this assignment in the event of it becoming lost or damaged.□ (optional) I agree to a copy of the assignment being retained as an exemplar for future students (subject to identifying details being removed). | Student acknowledgement (each member of the group must agree to the above before including their typed name below): | Date: | Christopher BroadDiana EliasRobert FullerHai Nguyen Dai Tran | 20th February 2011 | | DETAILS OF FEEDBACK | | | Office Use Only |...
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...Faculty of Engineering and Information Technology October 26th, 2011 Aerial Capital Group (ACG) Organization Case Study DECLARATION This report is completed by Group 7 with five members all pursuing their Master of Engineering – Coursework degree. The organization was chosen with the consent of every member of the group and further each member was assigned an area to study to help contribute to the case study. Constant project meetings were held to make progressive outcomes for this case study updating information database from what had been accomplished since the last meeting and setting further tasks towards the final target. All references of published projects, data and facts had been verified before they were cited in this report. All members of the group contributed to the composition of this report. The task taken by each group members are as follows : Ravi Ochani worked on the details about the organization, its operational process and Scheduling techniques. Alaxandar Anandhan took up environmental background(internal & external) and Quality management followed in organization. Anith Abraham involved himself with the HR & Job Design and problem identification relating to the key 10 OM’s. Karthik Krishnanath was assigned with the Service Design, Inventory management and maintenance involved in the organization. Allah Bux took up the Layout and Location strategy. The solutions were discussed as a team and everyone’s opinion was considered before...
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...BACKGROUND Taxi cabs are small cars or vehicles hired for a small group of passengers on non-sharing basis. The journey of taxi cabs in India began somewhere in 1910s as a replacement of horse wagons. The first taxis were the traditional Ambassador and Premier Padmini painted black and yellow to serve the Indians for daily commuting. These were metered taxis that gradually had spread over to various cities including Mumbai, Delhi, Bangalore and other major cities of the country. The business started sprouting results and thus it expanded the footprints in almost all the cities with a further addition of Fiat taxis. The taxi services or car rentals are available for all categories of people, be it middle class, company’s employees, high income groups or families. The service providers ensure that traffic chaos are handled and up to the expectations of the consumers. Gradually, with the changing generation and advancing technology, people have started desiring for enhanced comfort, luxury and service due to the high generated income and overall economic growth. This has shifted the trend from normal black and yellow taxis to other luxury cars including Tata Indigo, Tata Indica, Toyota Corolla, Mahindra Renault Logan, and many more, eventually giving an end to the ubiquitous black-and-yellow taxis. These luxurious and high-end taxis or cabs are seen only in metropolises in India whereas in some cities like Kolkata, traditional Ambassador is still used as taxis. Big corporate...
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... 12 Introduction Now it is the information age, information is applied all over the society, including economy, politics, and daily life. Many companies are going to make the Internet development into their strategic goals. Of course, the common people also get greater convenience from it, such as the apps of Kuaidi and Didi, which are very hot during this time. Not only is booking a taxi easier, it is also cheaper: The two major companies are offering discounts to riders. Taxi drivers also get bonuses for using the apps. Didi was offering 15 RMB per ride in February. On the other hand, it has also led to the big sales of intelligent mobile phone. Of course, when a new thing appears, it will also bring some bad shortages. In this report, as for the two most popular apps, I will make analysis from the market view, use the relevant economic theories, at the same time, for the shortage, and put forward reasonable proposals by the marketing theory. Didi, indicates the beep of a car, is working with Tencent's WeChat, while Kuaidi, meaning to find a taxi swiftly, has joined hands with Alipay as payment methods. WeChat is a mobile comprehensive service platform by Internet giant Tencent offering communication, shopping, payment, and game, etc. Alipay is a mobile payments platform rolled out by e-commerce giant Alibaba. They are now both applying...
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...form or by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of Management Bangalore. This document is authorized for educator review use only by Ranjan Das, HE OTHER until July 2015. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860 rP os t TaxiForSure: Technical Innovation in the Radio Cab Industry Our biggest strength is our unique algorithm which combines all taxi operators within one platform. We believe it helps us in being a more efficient player and provide better service than the other radio cab operators in the industry. —Aprameya Radhakrishna, Co-founder TaxiForSure tC op yo The day had begun on a good note for the founding team members of TaxiForSure as they sat analyzing the latest figures emerging out of Delhi, the city in which they had expanded most recently. Growth had been faster than they had anticipated and several taxi operators had agreed to join their platform. Aprameya, one of the co-founders often wondered whether they had been incredibly lucky in entering the market with the right technology at the right time. Three years ago when Aprameya and his team had first thought of this venture, few would have imagined that it would grow so big in such a short...
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...Name : Malvin Lo Group : Diploma in Commerce 2012 January Student ID : 12DJ103 Introduction The interview was held at Shangri-La's Tanjung Aru Resort and Spa and also at Lucky Bean Lintas, with the time set at 18:00 for some of the interviewees and 20:30 for one working interviewee so that it is convenient for him as he is working in the daytime. The interviewees were Josephine Tang, Matthew Chen, Michael Lee. Josephine Tang is my childhood friend whom has agreed to be one of my interviewees. Matthew Chen is my cousin from my mother’s side while Michael Lee is my mother’s co-worker. In-Depth Interview Question 1 Have you ever heard about the “IBON” machine? After asking all three interviewees on the first question, two out of three of them, Josephine and Matthew both have heard of the “IBON” machine before and out of the two, Josephine had even used it during her vacation to Taiwan and she excitedly responded on how brilliant the “IBON” machine was. Michael responded that he have never heard anything about the “IBON” machine prior to conducting this interview with him. Question 2 (Word Association) What comes to your mind that is related to “IBON” machine, when the following words show? “Holiday”, “Overseas”, “Convenient” Upon asking the second question, only one of the interviewee, Josephine was able to relate “IBON” along with “Holiday”, “Overseas”, and “Convenient” as she used the “IBON” machine to create a card by transferring a certain amount of cash...
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...services are not currently available. These include the registration service, our interactive tools, directories and the licence and permits online service offered by many local authorities and other regulators. You can still use online government services and transactions and view most of our content. We are working hard to restore our full range of services as soon as possible. Access Business Link content via the home page. Do it online using the links below: HM Revenue and Customs services * Business advice open day events * Use Constructor Industry Scheme Online for Contractors Companies House services * Incorporate your limited company online * File company details with WebCheck * File company details with WebFiling Department for Work and Pensions services * Register your interest in a combined pension forecast * Request guides from the Pension Service Driver and Vehicle Licensing Agency services * DVLA form ordering service * Report an unlicensed vehicle * Search the register of number plate suppliers * Apply for a tax disc * Make a SORN declaration * Vehicle details enquiry Driving Standards Agency services * Fleet driver trainer courses * LGV driver training centre accreditation scheme * Find your nearest taxi driving test centre * Theory Test for Instructors * Theory Test for Lorry, Bus, Car or Bike * Recording and...
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...school and take the child home. Now there is such a service. Introducing the Mommy Taxi, a service provided by Care.com, Mommy Taxi is there for those parents that are unable to pick up the child from school and take them to the nanny. Mommy Taxi is a trusted and verified service from the same people who brought you Care.com Overview of Organization Mommy Taxi is a service that is part of Care.com. Parents can use this service to have the caregiver pick up the child from school, daycare, etc. Full-time users are those parents who are working full-time and do not have a set person to pick up the child from school. Mommy Taxi is an add-on option to the already scheduled child care service. Being a part of Care.com, they already have a background check and a DMV check. The service will also come with a legal release that the parent can fill out, sign and email to the caregiver and the child's school to let them know that this caregiver is allowed to pick up the child. For the full-time users, who schedule a nanny five days a week for after school care, this service will help provide relief knowing that the nanny will be able to pick up the child and take him/her home as part of the normal use for the service. Another option for full-time users can be to set up a time for the Mommy Taxi to pick up the child from school and take the child to their after school programs. Mommy Taxi was a company created by Hayle Bryce a...
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...to reach big cities. As the population is quiet young, outgoing and friendly, I think this new way to trave can work and be successful! Business Report: … Because improvise a cheap weekend always used to be complicated? Blablacar has your solution… Indeed when we are young it is difficult to travel and improvise journeys as we often don’t have car and we don’t have enough money to travel by plane, bus or train. From now on, feel free to travel as much as you want to and as far as you can without spending too much money by choosing car/ride sharing! Absolutely revolutionary: reliability, conviviality and simplicity are our keywords! * Look for your ride (from… to… and the date) * Find and choose your conductor * Book online and receive a reservation code * Travel This is a good compromise for travelling cheap and meeting great...
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...1. GSM Nation LLC Seattle, Washington Founded: 2010 What it is: Through its e-commerce platform, GSM Nation offers a wide selection of smart-phones, tablets and other wireless accessories. The company not only sells the physical device but offers a no-contract wireless service plan for consumers who don't want to be locked into long-term agreements. Besides BtoC, GSM Nation offers solutions for organizations ranging from the government agencies to Fortune 500 companies. How it started: When Ahmed Khattak arrived to the U.S. from Pakistan, the first thought was to call his parents to let them know he was safe. Yet, when he went to buy a phone he was shocked he couldn’t afford to buy one without committing to a two-year contract. Plus, he didn’t he even qualify, because he lacked a Social Security number or credit history. It was that moment he decided he'd find a way to help customers in the U.S. enjoy the benefits similar to the international community, where phones are unlocked and mobile plans are available contract-free. GSM Nation was soon born out of a Yale incubator. Why it's a winner: With expectations it will hit $100 million in revenue in 2013 -- only three years after launch -- GSM Nation is a winner in our books. Plus, it is helping consumers save thousands of dollars and offers some individuals, who may not have otherwise qualified for a wireless device, the chance to own one. 2. PENCILS OF PROMISE New York, N.Y. Founded: 2008 What is it: Pencils...
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...Sonavane Ajeet Kumar Aditya Sharma Akshay Garg Alok Shankar Anjali Abstract This paper seeks to highlight the various aspects of the ongoing Uber case in India by tracing the development of the legal issues caused by the alleged sexual assault case that happened in NCR in December. Firstly, the paper gives a brief of Indian Taxi market, NCR region and Uber. Secondly, the paper sheds light on the incident that happened in NCR in December and the cases filed subsequently both in India and US. Thirdly, the paper describes the Uber’s response to the incident and its stance to the regulatory issues. In the fourth part we have discussed the amendment in various legal acts to bring Uber in the ambit of the law. The business strategy used by Uber is discussed in the fifth part. The paper finds its just conclusion in the sixth and the last part. 1. Introduction India is one of the fastest emerging economies in the world and the Taxi market is seeing phenomenal growth for the past 6-7 years. The Indian radio taxi market is estimated to be $9 billion and growing at 1720% annually1. The organized taxi market constitutes only 4-5% of the taxi market2 and many taxi companies are fighting for a share of this market with UBER being an important player. 1.1 UBER Uber, founded by Travis Kalanick and Garrett Camp in 2009, is an American international transportation network company headquartered in San Francisco, California. The company operates via a mobile application called the Uber...
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...Management Information System Case Study Report Name : Angela Tanasha Class : BA XIV-52 Student ID : 13.53.01.0017 Table Of Content 1. Introduction 1 1.1 Objective of the report 3 1.2 Scope of the report 3 1.3 The Importance of Computerized MIS on Budget Airline 3 2. Body 4 2.1 PEST (International, Demographical) Analysis 4 2.2 SWOT Analysis 11 2.3 Porter’s Value Chain 13 2.4 Competitive Analysis / Porter’s 5 Forces 14 2.5 Online Reservation System 18 3.0 Recommendation 20 4.0 Conclusion 21 Reference 22 1. Introduction An organized approach to the study of the information needs of an organization's management at every level in making operational, tactical, and strategic decisions. Its objective is to design and implement procedures, processes, and routines that provide suitably detailed reports in an accurate, consistent, and timely manner. In a management information system, modern, computerized systems continuously gather relevant data, both from inside and outside an organization. This data is then processed, integrated, and stored in a centralized database (or data warehouse) where it is constantly updated and made available to all who have the authority to access it, in a form that suits their purpose. The main purpose of the MIS is to give managers feedback about their own performance; top management can monitor the company as a whole. Information displayed by the MIS typically shows "actual" data over against "planned" results...
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... Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ……………………………………………………………………………… 3 (6) E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….……………………………………… 17 (10) Sources of information ………………………………………………………………………. 19 1.0 What is E COMMERCE ? As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which...
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...Contents 1 about easyJet 2 easyJet company background and history 4 the easyJet fleet of aircraft 5 the easyJet route network 6 easyJet plc – financial performance 7 flying with easyJet 9 easyJet Holidays 10 easyJet Innovation 12 AVOID ash detection project 13 severi satellite and inversion modelling 14 electric green taxiing system (EGTS) project 15 easyJet’s Board & management team 2 About easyJet headline facts > over 55m passengers each year across its network easyJet was founded in 1995 by Sir Stelios Haji-Ioannou with the vision of creating a customer focused brand that would revolutionise the concept of air travel. More than fifteen years on, easyJet is Europe’s leading airline, and the UK’s largest, carrying over 55m passengers a year. > UK’s largest airline carrying more than 29m passengers > leading presence on Europe’s top 100 routes (EZY 49; BA/ Iberia 43; LH-Swiss 41; RYA 32; AF/KLM 22) > operates on over 600 routes across over 30 countries > holds a strong position in key markets: No. 1 in Gatwick, Milan and Geneva > operates a fleet of over 200 aircraft with an average fleet age of around 4 years > employs over 8,000 people including 2,000 pilots and 4,500 cabin crew > flies to 44 out of Europe’s 50 largest airports > 300 million people live within a one hour drive of an easyJet carrier Making travel easy and affordable easyJet offers fantastic value:...
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...similar to that of the overall tourism industry. There are many sub-sectors serving individual and personalized needs of tourists, such as: Read more: http://www.ukessays.com/essays/tourism/nature-and-development-of-special-interest-tourism-tourism-essay.php#ixzz3ZGsvkqSG Travel intermediaries Travel facilitators Attraction and entertainment Activity and events providers Accommodation providers Transportation Travel intermediaries provide information about destinations packages, travel options also making bookings for the customers. They can be represented in the form of tour operators or travel agencies. The main aim of travel agencies is: to sell holidays and associated products such as insurance, cars hire. Travel agents act as the link between the customer and travel producers. They are usually well trained and can help clients with the advice or provide them with brochures, leaflets or any additional information. They have access online to GDS system, which gives worldwide schedule of all transport. Tour operators sell combined holidays...
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