...| 一、简要流程 | | 1. 凭植入TPO 的托福课程的听课证号、身份证号和真实姓名登陆迅程TPO 网页； | | 2. 系统自动验证成功后即可看到“获得ETS 考试授权号authocode”链接，点击该链接后即可查看到自己的authcode（考试授权号）； | | 3. 拿到authcode 后学生可以在家中任何时间进入ETS 的TPO 页面完成模考； | | 4. 进入ETS 的TPO 页面后的操作流程： | | （1）在主页面右下角‘If your employer or institution provided you with an authorization number, please enter it below’ | |框内输入TPO 授权号（注意：此授权号仅限单次使用，一旦输入进入注册，即视为使用），点击Submit； | | （2）进入注册页面，输入电子邮箱地址。如果之前已注册过TOEFL Practice Online 会员，则输入自己的密码；如果是第一次注册， | |请选取No，I am a new customer 选项。 点击Continue 进入下一页面； | | （3）点击Continue to the Practice Site 进入下一页面填写注册信息； | |...
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...Online Shopping vs. Traditional Shopping Wezley Singleton COM/155 Lee A. Fenstermaker III. Due Date: 22JUL2012 Online Shopping vs. Traditional Shopping As the years pass, technology seems to leap forward exponentially. The capabilities of the home computer have increased so much over the past few decades. Shopping is a ritual that every household in America practices. With the rise of the Internet, companies know the potential consumer base that awaits them. How did they tap into this consumer gold mine? By providing convenient shopping, where consumers can buy products with the click of a button. Online shopping is becoming a much more popular thing these days. With relatively new faces such as Amazon and eBay, and even old players like Wal-Mart and The Home Depot, online shopping is definitely an alternative to traditional shopping. But the question is, which one is more effective, both cost-wise and time-wise? This article will go over the benefits of online shopping vs. traditional shopping, so that you can make an informed decision when trying to decide where to shop. Online shopping, in most situations, is a much more cost and time effective way to shop for many products. It saves you time, money, and spares you of some stress. By the end of this essay, you will see why online shopping is clearly the best option when it comes to where you shop. Saving time is the point and goal of every piece of technology...
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...Report consists of two main parts- market characteristics and consumer behaviour; it shows that non-price factors play a crucial role in consumer behaviour. Changes in economic, legal and political structures have caused an emergence of e-commerce and the decline in High Street sales. Furthermore, the current analyses show that soon e-commerce will take over ‘bricks and mortar’ sellers. 2. INTRODUCTION As today’s society is more materialistic comparing to all the previous ones, it is becoming essential for the consumers to find the easiest and the cheapest way to purchase goods. The aim of this report is to compare two markets in clothing section and what their customers are more likely to use: the High Street retailers and the online sellers competing with each other in both price and...
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...Revenue Models and Its Strategies Introduction: A process of generating Revenue Streams from its products and services can be termed as Revenue model. In other words Selling Goods and Services on Web is called Revenue Models on Web. There are various types of Revenue Models. Indeed, every Company creates their own exclusive Revenue Model. However, For Startups a Strong and Cutting edge Revenue Model is very important as their investors are conscious of monetization and Return of their investment. Existing Businesses revive their Revenue Model to spread to new areas or adjust to a new Generation of Customers. Different Revenue models Deployed on web are 1. Subscription Model 2. Advertising Model 3. Transaction Model 4. Licensing Model Subscription Model: A common and best Revenue Model in this digital era. Based on some iterative Charge on continual basis This Model offers a product or a service. This recurring charges can occur annually, monthly, weekly or even daily. Overtime, with this model companies look through maximize their cash flow through automatic payments. “Mequoda has identified nine discreet models for subscription websites. These include six premium (paid) models and three affinity (free) models. Two archetypes are usually needed for success: a portal or blog to drive traffic, and a premium subscription website to use as a primary monetization factor.” paid Subscription website models: 1. Membership...
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...demand for such a healthy and spiritual food as Chocolate is increasing as well. Along with that growing demand, there is a need for a high-credit Chocolate supply, where the customers can find not only the safe sources of Chocolate with many kinds and brands, but also the detailed information provided carefully. That’s why there is a small online shop called The Chocofactoryto help you fulfill your needs. On The Chocofactory website, people can easily access to a rotational information board which is logically and beautifully designed. The products are divided into different categories such as types of chocolate, cookies, candy, truffles, etc. We try to give the customers who visit our website a close look at the products, provided with thedetailed information about packaging and size, and a real image. The price is also very reasonable. There are also plenty articles collected from well-known website to give you more fun facts and tips with chocolate. The market of Chocolate nowadays is still lacked of that kind of shop which can combine many types of Chocolate from many brands with clear products’ information. Moreover, such an online shop like The Chocofactory can make it easier for people to shop and consider what...
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...Credit and security issues of online shopping Abstract In recent year, with the development of technology, online shopping has become more and more popular among people. Despite it has brough much convenience in daily life, there are also some issue generated with its development. This essay will propose the current issues of online shopping and explore some ways to solve the issues. Executive summary The increasing use of Internet has attracted attention from a number of people, especially in the field of online shopping. However, there are problems and questions raised by scholars as well as consumers on the effectiveness of Internet market and its disadvantages. As a consequence, online shopping has taken off as a platform where the transaction and purchase are proceeded by an increasing number of consumers. The purpose of the report is to discuss ethical issues of online shopping, which will mainly focus on exploring potential risks of online shopping. Introduction In the background of traditional shopping modes, consumers are normally passive recipients of information, and they are not available and accessible to dynamic information in the market. However, with the development of technology and science, it is necessary to combine the new technology with emerging market opportunities. The report will focus on adverse effects generated with the advent of internet shopping, such as privacy and security risks. At last there will be analysis about current issues, including...
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...5 Online Retailing Market Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview 32 Online Shopping for Jewellery 33 Profile of General Online Shoppers 33 Site Profile of Top 3 Online Shopping sites 35 1. Amazon US – www.amazon.com (ranked no. 5 in Alexa ) 35 2. WalMart - www.walmart.com (ranked no. 41 in Alexa) 39 3. KOHLS - http://www.kohls.com/ (ranked no. 207 in Alexa in UK) 44 Germany 48 Online Retailing Market Overview 48 Online Shopping for Jewellery 50 Profile of General Online Shoppers 50 Site Profile of Top 3 Online Shopping sites 52 1. Amazon Germany – www.amazon.de (ranked no. 6 in Alexa) 52 2. Otto Germany - www.otto.de (ranked no. 79 in Alexa) 53 3. Idealo - http://www.idealo.de/ (ranked no. 37 in Alexa) 54 France 56 Online Retailing Market Overview 56 Online Shopping for Jewellery 56 Profile of General Online Shoppers 56 Site Profile of Top 3 Online Shopping sites 56 Netherlands 59 Online Retailing Market Overview 59 Online Shopping for Jewellery 59 Profile of General Online Shoppers 59 Site Profile of Top 3 Online Shopping...
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...Amazon’s: The Ethical Collection Executive Summary: Amazon.com the online retailer has many different verticals for its ecommerce site. The retailer has set many bars and has many different aspects that make it a heavy hitter in sales on it the ecommerce industry. The vison for Amazon.com 2.0 will consist of incorportaing an ethical brand line extension, The Ethical Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The...
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...Write a short critical essay explaining how the poor economic climate in the UK might affect the marketing mix of a start-up retail venture in the high street. I will look critically at setting up a retail business on the high street in the current economic climate and the affect this may have on the marketing mix. I will first give a brief overview of the economic situation in the UK and high street retail in general. The UK economy has undergone a protracted period of instability since the banking crisis of 2007/08, which sparked economic downturn for the UK and caused a dramatic fall in both consumer and business confidence. Between 2008 and 2012, the UK experienced two periods of recession and has been subject to austerity measures, such as public spending cuts, welfare reforms and increased taxation, imposed by the UK Government in an attempt to reduce the country’s budget deficit and reverse economic decline. These measures coupled with high inflation, rising levels of unemployment and low wage growth have contributed to less disposable household income and subsequently lower consumer spending across most of the UK. The economic constraints of the last five years, such as falling consumer spending, increasing operating costs for businesses (20% rise since 2006) alongside less available, affordable borrowing to businesses have led to large numbers of high street retailers closing their doors. The Centre for Retail Research (2013) reported that 54 retail companies...
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...Amazon.com Strategic Analysis Amazon.com is one of the world’s leading online retailers. Simply being online has been their main strategic focus from the beginning. Jeff Bezos created the company in 1994 from his garage in Bellevue, Washington. At that time books were the only product sold to customers. The company went public and started selling music and movies in 1997. Over the last 14 years the site has included many more products to the list of items that they sell such as apparel, electronics, DVD’s, toys, games, etc. This essay will discuss if Amazon.com is moving away from its core competency of being an online retailer and the competitive areas between Google, Microsoft, and Amazon. We will also address the uses of Amazon.com database; possible data management issues; the relationship among Amazon’s data, information, and knowledge. The essay will conclude by describing how the retailer uses e-business and e-commerce for B2B and B2C. Transition from Core Competency While Amazon.com remains the top retail provider amongst sales, the profit margins are not as high as investors want them to be (Rainer & Turban, 2008). Profits have fallen, and the operating margins are at 4.9 %, which is below Wal-Mart whose margin is 5.1 % (Rainer & Turban, 2008). Online shopping has become a more desired way amongst the consumer world. With the increasing business comes competition. As a result, Amazon is becoming more and more a part of the technology world. It would not be said...
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...cart. For the merchant, the shopping cart also provides important information, which is often transparent to the shopper including a cart number to track the order, as well as information to provide the customer with limited tracking details about the customer. Online Shopping Carts Shopping carts through electronic commerce is a piece of software that acts as an online stores catalog and ordering process. The purpose of a shopping cart is it allows the merchant to be able to manage online sales through inventory control as well as collect customer data and information when the customer has complete their order. The purpose of the shopping cart for the customer is it allows the customer to store all the items they would like to purchase in one central location, add and review the products/order and submit payment. The shopping cart is the final review before payment information is collected and submitted. The shopping cart feature can be basic to advance depending on the size of the online business. Basic Features Some of the basic and common features of an online shopping cart which are more beneficial to the customers are the ability to calculate sales tax and shipping cost. Each shopping cart is equipped with the ability to calculate sales tax after the customer enters their mailing address. “The more sophiscated carts, though, allow extensive rules to be defined concerning taxes are calculated...
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...Amazon, is it in today? Everyone has the option to go with any website they choose while choosing the services they expect. Reasons along with examples are described and investigated within. The Evolution of Amazon There are fierce competitions between different online retailers available. One of the largest being Amazon, Google should be included into the mix of competition. Everyone one around the world has and does business with one or more of these online providers daily. Amazon has spent billions of dollars to generate and build infrastructure while using only ten percent of its capacity at any given time. It has become reality and inevitable that attempting different approaches to get the upper hand with advertising and other angles helps and gets the word out. Amazon does this while leading themselves into the “heavy hitters” they have become. Keeping goals that have been put into place and into the direction of overall superiority is and always will be priority. With Amazon, Google competition with gaining respect and giving the customer superior satisfaction, the fight for the number one spot is ongoing since the goal for all three is to be the biggest and the best online service providers available. All three providers provide...
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...Ongoing Issues and Debate with Legislation for the Legalization of Online Gambling xxxxxx xxxxx University The Legal Environment of Business Fall 201x November 16, 201x Ongoing Issues and Debate with Legislation for the Legalization of Online Gambling The debate over gambling has been going on for decades. With the advent of the Internet, the online gaming industry essentially appeared overnight and with it came a whole new, complex area of social issues and legal interpretation. The 1961 Interstate Wire Act (“Wire Act”) was introduced by President John F. Kennedy to prevent bookkeeping on horseracing and sports gambling by organized crime syndicates. Now 40+ years later Congress has brought the Wire Act back into the spotlight as an instrument to prosecute online gambling offenses since it broadly prohibited the operation of most betting businesses in the United States. It is clear that legislators did not have the issue of the Internet when the Wire Act was passed. Critics of the Act’s applicability argue that wireless technology, which clearly does not make use of wires or telegraphs, excludes the Internet from the mandates of the law. Critics are also quick to contend that the Wire Act’s reference to sporting activities limits its oversight to gambling related to sporting events or contests (Jaffrey Shulman, 2006). Given the narrow scope of the original legislation, and the many disputes related to its potential application, the Department of Justice...
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...Amazon.com was set up in 1994 and was open to the public in July 1995. Being one of the first ecommerce portals, it practically invented the online distribution model. Although Jeff Bezos never owned any physical shop, he intended to compete with established players like Barnes & Nobles. Amazon was a start-up on one hand and Barnes & Nobles was a century old store chain headquartered in 5th Avenue in New York. They are a book retail store giant and are in business for over 100 years, with a huge amount of capital at its disposal. Amazon followed a model where its tries to charge the lowest possible price for any particular product, unlike many, who try to charge the highest possible price. Being a new online only store back in 1995, when the internet was not mature and the whole concept of online shopping was new, it was important for them to make it an attractive option, given that for most customers, it would be hard for them to put their trust in it, having to pay first and get the product later. Amazon, originally an online bookstore, later diversified into selling other items. Being a fresh start-up company, it did not have a brand image to maintain which stores like Barnes & Nobles or Borders had to deal with. Today amazon sells almost everything except for perhaps military supplies making it a one stop destination for online shoppers. The majority of the sales are still generated from the Books, CD/DVD and videos. One of the key factors which have propelled Amazon’s...
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...has set free the flow of information and simultaneously, “transformed the business of advertising” (Ratliff & Rubinfeld, 2011). Internet advertising has become perhaps the most primary method of an organizations approach to reaching their existing and potential customers while traditional offline methods merely act as a supplement. Donnelly and Peter (2015), point out that realized advantages that make this method of advertising so attractive are multiple to include; Interactive, Timely, Specificity of placement into key interest sections, High information content, Low cost per exposure, and Very favorable medium (p. 151). Ultimately, today it is virtually impossible to browse the web without being presented with several forms of online advertising in the shape of visual display ads such as pop-ups and pop-downs as well as the ever popular textual ads on search sites (Ratliff & Rubinfeld, 2011). No matter what form it is, each have become quite relevant in the life of the consumer and truly a means to generating revenue for companies all size’s across all markets. How can internet advertising be used to accomplish awareness? One of the primary purposes and goals of any form of advertising is to at a...
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