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Open Innovation

In: Business and Management

Submitted By simochar
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Comment rapprocher les start-up et les grands groupes en France ?
Simon CHARLES
9 Décembre 2015

MASTERE'SPECIALISE®" ! Centrale!ESSEC$Entrepreneurs)

Introduction

1. ANALYSE DOCUMENTAIRE
•Publication scientifiques
•Publication académiques
•Publication experts

2. RECCUEIL TERRAIN
•Conférences
•Entretiens
•Reseaux sociaux

3. QUESTIONNAIRE

•72 Réponses
•55 Grands groupes
•18 Starups

SOMMAIRE
1

CONTEXTE & THÉORIE

2

POURQUOI ?

3

COMMENT ?

4

DIFFICULTÉS

5

SYNTHÈSE & PRÉCONISATION

CONTEXTE

Grands groupes

Taille : +5000 pers
CA > 1,5 Miliards €

startup
“A startup is an organization formed to search for a repeatable and scalable business model”
Steve Blank

Nombre : 243

Nombre : 12 000 à Paris

Bibliographie

Joseph Schumpeter
Economiste Autrichien (1853 – 1950) de façon simultanée disparition de secteurs d'activité économique conjointement à la création de nouvelles activités économiques

1

1942

Cycles de schumpeter

1967

Clayton M. Christensen
Professeur à Harvard Business School

2

Eric Ries
Entrepreneur/Auteur
Phénomène psychologique au niveau d’un individu ou d’un groupe d’individus (équipe) qui engendre un rejet d’une innovation/solution venant de l’extérieur. 3

1997

DISRUPTION

2003

4

OPEN INNovation

2011
3

C’est un mode d’innovation basé sur le partage, la coopération entre entreprises, dans un climat d’échanges, d’ouverture et de confiance :

Henry Chesbrough
Professeur à UC
Berkley

LEAN Startup

Pourquoi se rapprocher ? – Grand Groupe
Veille marché

Identifier les opportunités & menaces
50%

Open Innovation

R&D

Revenu

Optimisation

Stratégie

(NB : les chiffres correspondent aux résultats de l’enquête sept 2015)

85%

Enrichir son offre
20%

Automatisation des processus, fiscalité
20%

Nouveau marché, avantage concurentiel 68%

Pourquoi se rapprocher ? – startup
Notoriété

(NB : les chiffres correspondent aux résultats de l’enquête sept 2015)

Visibilité & effet de masse communication 75%

crédibilité

Référence & levier informationnel
81%

Marché

Accés a un volume de client important 56%

Financement

Participation au capital, rachat
31%

Ressources

Locaux, Machines, Infrastructures
31%

Pourquoi se rapprocher ? – Forces Publiques
Rachat national

Garder les technologies et les talents en france

Leaders

Faciliter l’émergence d’entreprises d’envergure internionale, licornes
Francaises

Emploi

Créer un contexte économique favorable à la création d’emplois

Pourquoi se rapprocher ? – Forces Publiques

(NB : les chiffres correspondent aux résultats de l’enquête sept 2015)

Pensez-vous que les forces publiques doivent jouer un rôle de facilitateur ?

Grands groupes

OUI

startup

NON

COMMENT ? TYPE de Collaboration entre les startup et les grands groupes
Partenariats

%
%

Hackathon concours 40%
Pôles de compétitivités Corporate
Venture
46%

Incubateur externe 37%
27%

26%

24%

17%

13%

7%

Niveau d’engagement
(NB : les chiffres correspondent aux résultats de l’enquête sept 2015)

Startup

Incubateur interne 80%
Clubs
instituts

Gd groupe

26%

Acquisitions

0%

Les difficultés DANS LA RELATION

1

2

3

(NB : les chiffres correspondent aux résultats de l’enquête sept 2015)

Contraintes IT

45%

1

Respect des processus

75%

Diffirence de culture

42%

2

Le manque d’action & de décision

75%

Processus inadaptés

40%

L’accès aux décideurs

69%

La disponibilité des interlocuteurs

38%

les délais de paiment

31%

4

Risque financier

5

Méthode d’innovation non adaptée TEMPORALITÉ

32%

CULTURE

11%

3

4

5

IT

PROCESSUS

SYNTHESE

Création) de#valeur R&D interne

Capacité d’absorption Open Innovation

3 Intégration

2
1

Disruption

2000

Maturité

2015

2020

Temps

Preconisations

Créer une fonction « Innovation Success Manager » dont la mission est de créer un contexte favorable

Adapter les processus aux particularités des jeunes pousses Rendre le système d’information plus agile et ouvert

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