Operation

In: Business and Management

Submitted By ZhenniL
Words 1369
Pages 6
Zhenni Lou
Option 7:Research Assignment for Operation Management
Understanding Apple Company’s value chain
This main purpose for this article is to analyze Apple Company’s value chain. From this article, some professional knowledge about value chain in operation management can be learned. And the analyze will be deeply discussed in operation structure. In the textbook, operation structure is defined as the configurations of resources in the value chain including elements of suppliers, factories, distributors, sales offices, design and so on. (Collier and Evans, OM) The following articles will analyze specifically how these elements are operated in Apple Company from the view of Value chain style and value chain model.
We can not deny that Apple Company is familiar with everybody in the modern society. In 1976, Apple Company was set up by selling computers. They expanded their business to other industries especially in music player and phone during the development of the company in last 11 years. (Apple company) Nowadays, Apple is the dominant marketing leaders in each field they joined in. The most significant factor of these excellent performances is the attitude to the value chain management. The obvious proof for this conclusion is the last sentence of the article as follow: Apple plans to double spending on its supply chain, to $7.1 billion, continuing its focus on streamlining and controlling manufacturing. The high focus level of the value chain generates the Apple’s amazing achievement.
Except the attitude to the value chain, factors mentioned in the operation structure are always playing important roles during the whole business. Initially, this business article illustrated how concepts of backward integration and forward…...

Similar Documents

Operation Flood

...OPERATION FLOOD The National Dairy Development Board in 1969 designed a dairy development programme to lay the foundation for a viable, self-supportive national dairy industry. The programme sought to link rural milk production to urban milk marketing through dairy cooperatives. In July 1970 with technical assistance from the United Nations Development Programme (UNDP) and the Food and Agriculture Organization (FAO), the programme was launched as Operation Flood (OF). It was the world's biggest dairy development programme which made India, a milk-deficient nation, the largest milk producer in the world, by 1998. It made dairy farming India’s largest self-sustainable rural employment generator. All this was achieved not merely by mass production, but by production by the masses. The Anand pattern experiment at the Kaira District Co-operative Milk Producer’s Union, better known as Amul, a single, cooperative dairy, was the engine behind the success of the programme. Dr. Verghese Kurien was the founder-chairman of NDDB and Tribhuvandas Patel was the chairman at Amul at the time. Dr. Kurien gave the necessary thrust using his professional management skills to the programme, and is recognized as its architect. Dr. Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world’s largest producer and exporter of milk. Operation Flood...

Words: 591 - Pages: 3

Operation Manager

...Operations strategy is the total pattern of decisions that shape the long-term capabilities of any type of operation and their contribution to overall strategy, through the reconciliation of market requirements with operations resources (Slack and Lewis, 2011, p. 22). McDonalds is the world largest food service corporation, this success raised up from the right management decisions thru valuable strategies developments, and such huge operation must have a skilled performance and clear goals: strong supply chain, strong marketing, profitable relationships with suppliers, franchisers and customers, globally expend, Growth and success. McDonalds corp. overall strategy objectives to be analyzed throw balanced scorecard approach. This section we will discussion 4 measurement which perform the overall strategy and each section it will divided into sub-section: 1- Internal process performance measures: it will explain the internal process and how they react against the global 2- Financial performance measures: how we should be viewed by shareholders 3- Customer performance measures: how we should be viewed by customer 4- Learning and growth performance measures: how we would build capabilities. The partnership is mutual success on the procurement side and this relationship should meet the expectation by the final product throw the development process by reducing the cost of the raw materials, cost of manufacturing , time delivery, efficient design(Dan...

Words: 545 - Pages: 3

Operation

...Zhenni Lou Option 7:Research Assignment for Operation Management Understanding Apple Company’s value chain This main purpose for this article is to analyze Apple Company’s value chain. From this article, some professional knowledge about value chain in operation management can be learned. And the analyze will be deeply discussed in operation structure. In the textbook, operation structure is defined as the configurations of resources in the value chain including elements of suppliers, factories, distributors, sales offices, design and so on. (Collier and Evans, OM) The following articles will analyze specifically how these elements are operated in Apple Company from the view of Value chain style and value chain model. We can not deny that Apple Company is familiar with everybody in the modern society. In 1976, Apple Company was set up by selling computers. They expanded their business to other industries especially in music player and phone during the development of the company in last 11 years. (Apple company) Nowadays, Apple is the dominant marketing leaders in each field they joined in. The most significant factor of these excellent performances is the attitude to the value chain management. The obvious proof for this conclusion is the last sentence of the article as follow: Apple plans to double spending on its supply chain, to $7.1 billion...

Words: 1369 - Pages: 6

Operation Management

...ASSESSMENT FRONT SHEET LONDON CHURCHILL COLLEGE Programme: AAPBS LEVEL-5- Certificate in Business Mgmt Studies. Unit: Operations Management in Business Unit code: M- QCF level: 5 Credit Value: 15 Tutor: Sabrina Akbar Email- Sabrina.akbar@londonchurchillcollege.co.uk Date Set: 08/02/2012 Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. Signature: ……………………. Date: …………… 1. Introduction: Operations management is concerned about overseeing, redesigning and designing business operation in service or production of goods, efficient use of resources and effectively meeting of customer requirements. Operations management also cover the process which converts inputs into outputs like inputting raw materials or energy and labor and getting goods and services. It considers the utilization, development and acquisition of resources that organizations need to deliver services and goods their customers want. The works and jobs responsibility of operation management starts from strategic planning and ends at operational and technical levels. Operation management use various technology and ideas to reduce production and operating cost and increase productivity, improve customer services, increase product quality and...

Words: 3606 - Pages: 15

Operation

...Operating Instructions of the Flood Light Warning: In order to install the light correctly, please read and keep the operation instructions carefully after unpacking. 1. Main Structure and Application Scope of the Flood Light The housing of the flood light is made from high-intensity die-casting aluminum with spray painting surface, which has a good effect of heat dissipation. It is mainly used for outdoor lightings, such as cottages, courtyards and hotels,etc. 2. Main Structural Parameters Product Size: Rated Working Voltage: Rated Power: Frequency: Viewing Angle: Color Rendering Index: Life Span: Luminous Flux: Anti-electric Shock Rate: Lamps Temperature: Enclosure Protection Class: LED Lamp Beads QTY: 3. Installation Requirements and Maintenance (1) Arranging various parts and accessories that the light needs. (2) Cutting off the power before installation. (3) The wires of the light should be installed with the corresponding power lines. (4) Making sure the light is installed on the fastening surface and then lighting up the light. 4. Notices (1) The light must be installed by the professionals. (2) If the light meets some damages due to the unpredictability, it will be considered as a substandard product and will not be used. Instrucciones de operación del reflector. Advertencia: para la instalación correcta del reflector, por favor, leer y guardar cuidadosamente las instrucciones de operación después de desempacar. 1. Estructura......

Words: 312 - Pages: 2

Operation Management

...Question 1 Operation management is the term used in managing resources for produce and delivery of goods and services, by using the most cost-saving and effective ways (Pycraff, 2000). Consequently, it would be clear that operation management is important in CDS. This is because a well operation management can lead to the minimization of production costs, successfully met with customer’s requirement and the increase of business revenues. Operation management is directly responsible to design the operation and system processes for the products and services. Next, operation management is requires to plan and control the activities of operation, yet they have to detect and respond to deviation from the operation. (Wps.pearsoned.co.uk, 2010) In general, these responsibilities can be emphasized through Sandra White, the Planning Manager in Concept Design Services (CDS) whose is in charge for all manufacturing and distribution activities in the organisation. For example, she has subcontracted some of the lower end products assembling jobs to other smaller moulding companies as to increase the production volumes and control its production costs. Furthermore, operation management in an organisation is indirectly responsible to work closely with other functional areas of business, for instance, Marketing, Accounting and Finance and Human resources (Pycraff, 2000). Also, they will have to encourage those functions to suggest ways that can improve its “service” to the rest of...

Words: 2088 - Pages: 9

Operation Decisions

...Operation Decisions Managerial Economics and Globalization Introduction Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Suppose the business operations have now changed from the market structure specified in the scenario. Determine two (2) likely factors that might have caused this change. Predict the primary manner in which this change would likely impact business operations in the new market environment. Analyze the major short-run and long-run production and cost functions for the low-calorie microwaveable food company. Suggest substantive ways in which the low-calorie food company may use this information in order to make decision in both the short-run and the long-run. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstance.s Provide a rationale for your response. Suggest one (1) pricing policy that will enable your low-calorie microwavable food company to maximize profits. Provide a rationale for your suggestion. Outline a plan, based on the information provided in the scenario, that the company could use in order to......

Words: 255 - Pages: 2

Operation Management

...Q1 1.Inherent safety All processes which might constitute a danger to either staff or customers should not be accessible to the unauthorised. 2.Length of flow The flow of materials, information or customers should be appropriate for the operation. 3.Clarity of flow All flow of materials should be clearly signposted 4.Staff conditions Staff should be located away from noisy or unpleasant parts of the operation. 5.Management coordination Supervision and communication should be assisted by the location of staff and communication devices 6.Accessibility All machines and facilities should be accessible for proper cleaning and maintenance. 7.Use of space All layouts should make best use of the total space available 8.Long-term flexibility Layouts need to be changed periodically. Future needs (such as expansion) should be taken into account when designing the layout. Q2 1.Quality All operations regard quality as a particularly important objective. 2.Speed Speed means the elapsed time between customers requesting products or services and receiving them. 3.Dependability Dependability means doing things in time for customers to receive their goods and services exactly when they are needed. 4.Flexibility Flexibility means being able to change the operation in some way. 5.Cost Low cost is a universally attractive objective. external and internal 1.Quality external: quality is an important aspect of customer satisfaction and...

Words: 379 - Pages: 2

Operation Decisions

... several actions to improve profitability and ensure the continued operation of the company. In the long run, all variables of production can change. Current labor of $23.33/unit is a disproportionately large part of total variable cost. Simple Simon can increase the productivity of its employees and produce 6,000 pies per month with 80 employees. Even if the wage is kept at $70 per day, the labor per unit reduces to $18.67 and the company’s profit increases to $27,960 (See Table 3). Productivity can be increased through technological change, or the effects of work-related training which improves the skills of the workers. If productivity is increased and the wage is reduced to $65 per day, the labor per unit reduces to $17.33 and the company’s profit increases to $35,960 at a production level of 6,000 units per month (See Table 3). Simple Simon’s has excess capacity in both of its production facilities and they need to increase the number of units they produce each month. To do this, the company should develop a pie crust with no trans fatty acids. They have been losing market share to the companies that do not use them. If Simple Simon’s can increase its production to 7,500 units per month, they would only need 100 employees at the higher productivity level. The company’s profits would increase to $47,955 per month in this scenario (See Table 3). If Simple Simon cannot turn their operation around they will be forced to cease operation. As long as their......

Words: 1340 - Pages: 6

Operation, Management

...Operations performance objectives This first point made in this section is that operations objectives are very broad. Operations management has an impact on the five broad categories of stakeholders in any organisation. Stakeholders is a broad term but is generally used to mean anybody who could have an interest in, or is affected by, the operation. The five groups are: * Customers - These are the most obvious people who will be affected by any business. What the chapter goes on to call the five operations performance objectives apply primarily to this group of people. * Suppliers - Operations can have a major impact on suppliers, both on how they prosper themselves, and on how effective they are at supplying the operation. * Shareholders - Clearly, the better an operation is at producing goods and services, the more likely the whole business is to prosper and shareholders will be one of the major beneficiaries of this. * Employees - Similarly, employees will be generally better off if the company is prosperous; if only because they are more likely to be employed in the future. However operations responsibilities to employees go far beyond this. It includes the general working conditions which are determined by the way the operation has been designed. * Society - Although often having no direct economic connection with the company, individuals and groups in society at large can be impacted by the way its operations managers behave. The most obvious...

Words: 1318 - Pages: 6

Operation Management

...Why is demand in tourism different from other industry operations? i. Tourism industry is dominated by small and often owner-managed firms. ii. There is also great diversity in the different types of operation such as hotels, restaurants, pubs and so on and therefore it is difficult to generalize about the organisational structure of organization within the tourism industry [wood 1994]. iii. The tourism industry tends to employ large numbers of individualistic and even idiosyncratic proprietors and managers and its stated that being able to have direct control over the operation is seen as the main attraction of entering the industry for proprietors and managers [Wood, 1997]. iv. Managers in the tourism industry are found to be different in personality from managers in other industry. For example studies by Lockwood [1989], stone [1988] and WORSFOLD [1989] found hotel managers to be more autocratic, assertive, competitive, stubborn, spontaneous, cynical, critical, controlling and practical. What techniques were suggested for improving the quality of services in response to fluctuations in demand? i. The “chase and level strategy” where the firm chase demand by offering flexible working hours, etc. The firm alter the level of demand by utilizing marketing mix [sassier 1976] ii. “Yield management” is used to alter demand by carefully forecasting, overbooking, choosing high yield customers etc. [KIMES 19890] iii. “Intelligence enhancement strategy” is used to analyse...

Words: 479 - Pages: 2

Co-Operation

... 1. WHAT IS CO-OPERATION? Co-operation is the reason why the team exist, to work together to the same end and towards the same objectives. This is the involvement of several entities who work helping each other to achieve a common goal. The co-operation goes through effective communication to be able to clearly describe what needs to be done. Indeed, communication is the key to collaboration, create a connexion with the team and interact equally with all the members. 2. HOW IT APPLIES IN LEADERSHIP? “Quality leadership … is directly related and dependent on the effective communication of clear and concise values.” Simply the Best –Workplace in Australia. Hull & Read 2003 This reference shows that there is no more importance than having effective and strong values. In co-operation, the leader has to delegate his ideas to all his team in order to work all together. If a leader can’t relate his values to his team, the risk his not working towards the same goal. That is the reason why communication is important for the collaboration of everyone. The role of the leader is also to delegate a positive energy within the group, encourage the team, create a good and friendly work environment, all that help to keep productivity in the co-production. Indeed, the morale is linked to positivity and a positive behaviour from the leader will lead his team to do so. Moreover, being able to inspire a team is great for focusing on the goals. “These values also influenced the...

Words: 620 - Pages: 3

Operation Overlord

...Candice Nelson Essay 2 Whenever people of different cultures get together with one another, there tends to be problems no matter what. Cultures tend to clash and cause issues between the people. Different cultures have different ways of doing things, even different ways of going to war. When World War II broke out, and grew into the monster it would be known for, it force people of different cultures to work together. There were many augments on how to handle things. Where should the troops go? Land, sea, or air? Direct approach or sneak attack? Which weapons were the best? Where should the fronts be? Who should lead? The American-British coalition faced these and many other question throughout the war. America and Britain were at odds with each other over many issues on a strategic and an operational level. They fought wars different ways and both thought their way was better than the other. Britain wanted to focus more on the Mediterranean, while American wanted a Pacific front. Both countries at the time had strong leaders, which made for interesting debates. However, they did overcome them and manage to win the war. The Mediterranean versus Operation OVERLORD was one of the main issues among the American-British coalition. America felt that OVERLORD should take precedence over the Mediterranean fronts and that a cross-Channel invasion was best. Few American’s actually advocated completely withdrawal from the Mediterranean, however, they did feel that the British...

Words: 1416 - Pages: 6

Operation Management

...ABSTRACT This study assessment is about the operation management of the Adsign Imej Sdn. Bhd. All the information got had been referred to the Operation Manager of the Company. It is all about recognizing the problem occurred in the organization’s operation and the problem measurement through the observation. After identify the problem of the company, next step is determine different options that might improve the operation. In this case also suggest the control plan that should be implemented by the Company for the best decision or solution in order to overcome the problem occurred. Lastly, are the effects to the Company from the implementation of control plan. 1 INTRODUCTION 1.1 Background of organization Adsigns Imej Sdn Bhd was formally known as Stadthouse Adsigns Sdn Bhd. The company was incorporated in 23 June 1997. The principle activity of the company is providing the advertising services which is includes of billboard advertising, unipoles, gantry and many other forms of outdoor advertising. Outdoor advertising is far more effective than other advertising media especially in areas of high footfall as the potential audience is very high compared to indoor advertising mediums Adsigns is based in Jalan Tun Razak, Kuala Lumpur. They currently operates many sites around Klang Valley, with which they cover their clients' media display requirements from ad copy production to placement and maintenance. They offer attractive & attention grabbing...

Words: 1897 - Pages: 8

Operation Management

...Operations management can be defined as the planning, scheduling, and control of the activities that transform inputs into finished goods and services. In other words, it is ‘a field of study that focuses on the effective planning , scheduling, use, and control of a manufacturing or service organisation through the study of concepts from design engineering, industrial engineering, and management information systems, quality management, production management, accounting, and other functions as the affect the operation. Operations management concerns making the most efficient use of whatever resources an organisation to provide the finished goods or services that its customer need on time and cost effective manner. Operations management is related with the strategy of the organisation. In this coursework, we will demonstrate the relationship between the operations management and the strategy of the organisation with the help of a corporate entity. The corporate entity chosen is McDonald's Corporation. McDonald's Corporation is the world's largest chain of fast-food restaurants. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Today McDonald's restaurants are found in 120 countries and around the world and serve nearly 54 million customers each day. Product Planning Organisations exist to provide products and services which can be purchased by other organisations or an individual. Therefore planning of...

Words: 1827 - Pages: 8