Operation

In: Business and Management

Submitted By ZhenniL
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Pages 6
Zhenni Lou Option 7:Research Assignment for Operation Management Understanding Apple Company’s value chain
This main purpose for this article is to analyze Apple Company’s value chain. From this article, some professional knowledge about value chain in operation management can be learned. And the analyze will be deeply discussed in operation structure. In the textbook, operation structure is defined as the configurations of resources in the value chain including elements of suppliers, factories, distributors, sales offices, design and so on. (Collier and Evans, OM) The following articles will analyze specifically how these elements are operated in Apple Company from the view of Value chain style and value chain model.
We can not deny that Apple Company is familiar with everybody in the modern society. In 1976, Apple Company was set up by selling computers. They expanded their business to other industries especially in music player and phone during the development of the company in last 11 years. (Apple company) Nowadays, Apple is the dominant marketing leaders in each field they joined in. The most significant factor of these excellent performances is the attitude to the value chain management. The obvious proof for this conclusion is the last sentence of the article as follow: Apple plans to double spending on its supply chain, to $7.1 billion, continuing its focus on streamlining and controlling manufacturing. The high focus level of the value chain generates the Apple’s amazing achievement.
Except the attitude to the value chain, factors mentioned in the operation structure are always playing important roles during the whole business. Initially, this business article illustrated how concepts of backward integration and forward…...

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