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Operational Approaches Paper

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Submitted By bsundell
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Operational Approaches Paper
University of Phoenix
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Introduction
Competition among today’s organizations has become immense and is getting tougher and tougher day by day, since more new companies are starting businesses in the same industry. Whether they are from the manufacturing sector or service sector, the need for cutting the unnecessary costs, achieving maximum efficiency, and implementing operations management strategies is increasing (Shaikh, 2009). To serve the different needs and expectation of various customers effectively, it is necessary to implement effective operational approaches, which enable the organization to meet the standards of particular industry. There are various operational approaches for a service and manufacturing organization, which are necessary for increasing the productivity and efficiency of the organization. I have chosen customer relationship management as an operational approach for service organization and supply chain management for manufacturing organization.
Operational Approaches
Customer relationship management is used to handle the organizations relationship with customers and also assists the front office business processes such as marketing, sales and service. Each contact with the customer is added to the contact history of the customer, which can be used later by the employees to analyze information from the customer's database. Enterprise service management is the most important approach used by service organization to achieve competitive advantage in the service industry. It aligns the whole organizational goal into business goal. It implements innovative rules of service within the service organization to provide better solutions. Supply chain management refers to planning, implementing and controlling all processes in an effective manner. It is an effective approach to manage the movement of raw

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