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Operations Management in a Pineapple Sector in Mauritius

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Submitted By shamleal
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Table of Content

Question 1 ……………….…………………………………………….. 5 Introduction …………….………………………………………….. 5 Pest Analysis table ….…………………………………………..…. 5 Factors of PEST………………..…………………………...……… 7 Table of Factors ………………………………….………………… 10 SWOT Analysis………………………………….…………………. 11 Conclusion …………………………………………………………. 12 Reference …………………………………………………………... 13

Question 2 (a) ……………….……………………………………….. 14 Introduction …………….………………………………………….. 14 Market Structure table …………………………………………..…. 14 Monopoly………………….………………………………...…...… 15 Perfect Competition……………………………....………………… 16 Oligopoly……..………………………………….…………………. 16 Conclusion …………………………………………………………. 17

Question 2 (b) ……………….……………………………………….. 18 Introduction …………….……….………………………………….. 18 Perfect competition …………………….………………………..…. 14 Monopolistic competition….………………………………...…...… 15 Long run ………….……………………………....………………… 16 Oligopoly……..………………………………….…………………. 20 Conclusion …………………………………………………………. 24

INTRODUCTION
The local pineapple, cv Victoria, is the second horticultural produce after Anthurium, with the highest export volume. Indeed, since the early 80’s, the Mauritian pineapple has been permanently on the European market in spite of drought or cyclones. The export volume has increased from 10 t in mid 80’s to more than 600 t presently and the local variety, Victoria already earns a good name on the European market. Moreover, Baby pineapple is on high demand in niche markets. The technology for its production is already available.
Pineapple is very tolerant to cyclone, can be grown under rain fed conditions, is not a seasonal crop and rational planning of planting and harvesting through judicious use of floral induction, ensures consistent income throughout the year.

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