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Operations Management of Mcdonald’s

In: Business and Management

Submitted By kevinlee1428
Words 3650
Pages 15
Table of Contents

The purpose of this report is to analysis how the Value Chain management of McDonald’s contribute to the success of the business and identify the environmental impacts of McDonald’s operations and the ethical issues of McDonald’s supply chain management.

1. Introduction
1.1 McDonald’s History
1.2 McDonald’s Mission
1.3 McDonalds Values

2. Value Chain
2.1Value chain of McDonald’s Restaurants
2.2 Primary Activities
2.2.1 Inbound Logistics-Low Cost
2.2.2 Operations-Fast Service
2.2.3 The Process
2.2.4 Outbound Logistics-Consistent quality
2.2.5 Greater Value than it worths
2.2.6 Marketing and Sales
2.2.7 Services
2.3 Support Activities
2.3.1 Firm Infrastructure
2.3.2 Environment Friendly
2.3.3 Human Resource Management
2.3.4 Technology Development
2.3.5 Procurement

3. Environmental Concern
4. Conclusion
1. Introduction

This report is to analysis the value chain management of McDonald’s Restaurants and what are their value chain activities and which activities provide more value to its customer. What environmental impacts and ethical issues contribute to the success of the business.

1.1 McDonald’s History

McDonald’s Corporation is well known it is the world’s largest chain of fast food restaurants selling hamburgers in more than 100 countries, with more than 35,000 restaurants serving nearly 70 million people every day according to McDonald’s US (2014)

McDonald’s US (2014) mentioned their business began in 1940 as a Bar-B-Q restaurant operated by Dick and Mac McDonald, in 1948 they reorganized their business & focus to provide hamburger products, the staple of the menu is the 15cent hamburger, in 1955, a businessman Mr. Ray Kroc purchased the chain from the McDonald brothers and opened the first McDonald’s Restaurant in Illinois.

A McDonald’s restaurant is operated by either an affiliate, franchisee, or

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