...rendition of "Independent Woman," explored relationships and admonished women not to dote on partners who do not reciprocate or to buy into the fairytale dream that a man would always take care of them. The definition of an "Independent Woman" in the Urban Dictionary, a predominantly African American written and defined Web site, is "A woman who pays her own bills, buys her own things, and does not allow a man to affect her stability or self-confidence. She supports herself on her own entirely and is proud to be able to do so." Another depiction of independence is found in Tina Portis' video clip titled the "Deception of the Independent Woman" posted to YouTube in 2010. Portis, an entrepreneur and former single mother, offers her opinion on statistics showing 42% of U.S. black women have never been married and are "independent" because they focus on achievement, often waiting too long to compete for the small number of black men who are equal in status (Johnson, 2010). In the video, she asserts that independent women do not need a pat on the back for doing what grownups are supposed to do: pay their bills, buy houses and cars, etc. She adds that independence discourages relationships as people begin to believe they can do everything alone, so they do not need a mate. Mia Moody, PhD, is a professor of journalism at Baylor University. She is the author of Btack and Mainstream Press' Framing of Raciat Profiling: A Historical Perspective. She teaches courses in public...
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...Marketing Plan Phase IV Executive Summary This report was put together by Marketing Team D to introduce a new marketing plan for a new product being introduced by Schwinn, the Tailwind electric bicycle. Schwinn has developed an electric bicycle that will be perfect for riders who want a comfortable and versatile bike for casual and fitness riding. This report will cover the SWOTT analysis of the Tailwind, the target market, what our research strategy was to develop this plan, segmentation, organizational buyers and consumers, the competitive landscape, features and benefits of the product, positioning and differentiation, and the pricing strategy for the Schwinn Tailwind. Marketing Team D has also included place and promotion elements, and the overall budget for the marketing plan. Overview of Schwinn Ignaz Schwinn began the Schwinn Bicycle Company in 1895. In 1998 Schwinn and GT bicycles merged to become Schwinn/GT. Forming this alliance has placed Schwinn as one of the top bicycle producers in the United States. “From your first ride without training wheels to a summer cruise at the beach with your friends, the thrill of riding a bike never gets old. Many of our fondest memories are tied to experiences we've had on bikes, rooted in unbridled joy and carefree fun. Even if you haven't hopped on a bike in a while, it won't take long for the smiles and laughs to come back ("Schwinn", 2014). Importance of Marketing The success of any product or business relies heavily...
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