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Opportunity Analysis Canvas

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SOLD TO THE FINE kaptoxic@yahoo.com THE OPPORTUNITY ANALYSIS CANVAS
Dr. James V. Green

Copyright © 2013 by Venture Artisans Press
All rights reserved. No part of this book may be reproduced in any form, by
Photostat, microform, retrieval system, or any other means, without prior written permission of the publisher. www.opportunityanalysiscanvas.com Publication Data
Green, James V.
The opportunity analysis canvas / James V. Green
Edition 1.0
1. Entrepreneurship 2. Innovation

i

For Jamesia and Ally
Thank you for giving me the opportunity every day to be a husband and dad.

ii

ABOUT THE AUTHOR
An award-winning educator at the University of Maryland, Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute. As its Director of Entrepreneurship Education, he manages 25 undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. He has created and led a host of innovative programs and activities to serve 100,000 innovators and entrepreneurs from 150 countries.
With 20 publications, he is a thought leader in entrepreneurship education pedagogy and entrepreneurial opportunity analysis.
In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship
Education Competition presented at the United States Association for Small
Business and Entrepreneurship (USASBE). In 2013, he launched the University of Maryland’s first course with Coursera, “Developing Innovative Ideas for New
Companies”.
Prior to the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple technology startups to include Cyveillance
(acquired by QinetiQ, LSE: QQ.L), WaveCrest Laboratories (acquired by Magna
International, NYSE: MGA), and NetMentors.Org.

iii

CONTENTS
Forward
1

Introduction

1

Thinking

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