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Oral Communication Report

In: Business and Management

Submitted By sarahdurrani
Words 749
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ORAL COMMUNICATION REPORT
Presented to:
Ma’am Khoala Asif
Presented by:
Naqash Tanvir BBA VI
Aroosa Salman BBA II
Sarah Sohail Durrani BBA II

FRUITA VITALS

COMPANY’S
INTRODUCTION
Nestle is the world's largest food company, present in all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over.
It owns different famous brands like:
L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more..

NESTLE IN PAKISTAN
Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges.
For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore.

NESTLE JUICES
Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000.
Nestle juice are 100% pure, healthy and delicious.

NESTLE FRUITA VITALS
Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle.
Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate
Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan.

MISSION STATEMENT
“Good food good life”
Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value.

VISION
Explore all over the worlds-from baker to babies, parents to pet owners single servings to catering: providing for all their needs always with the assurance of outstanding quality.

COMPETITORS
Shezan ALL PURE and Olfrute (by olpers milk) are the main competitors of “Nestle juices”.
Nestle juices compete their customer on quality basis because in Pakistan, they are customer’s first choice when it comes to purity and quality.

MARKET SHARE
We can analyze that Fruita Vitals holds the biggest share in the market.

TARGET MARKET
It targets people from all age groups but it mainly targets the youth and the people who want quick refreshment, whenever they are tired. It targets the upper and middle class people who are very health conscious and do not compromise on their health.
The 200ml packet is very convenient to carry, so people usually take those while travelling.
And we see the 1000ml pack on dinner tables of domestic households.

SWOT ANALYSIS
Strengths
1. Company image: Nestle company has a great image in the mind of people. Nestle company has worldwide reputation. 2. Quality Conscious: Nestle produces good quality products. It cannot compromise on quality. 3. Well-developed strategy: They develop their strategies, through proper research and plan. 4. Market Share: Nestle juices has the highest market share.

Weakness 1. Higher prices: Due to high prices they are not able to attract the lower middle or lower class. 2. Limited flavors: They are always bringing out new flavors but still they are never enough in a competitive market.

Opportunities 1. Support foreign investors: Government support foreign investors to invest in Pakistan. 2. Health conscious: Increasing health and hygiene awareness among Pakistanis has greatly increased sales of fruit/vegetable juice products. 3. Market growth: Juice market is expanding very fast. A research of 2012 proves that at an average every person uses 85.5 liters juice per years. 4. Global hub: Manufacturing of some products is cheaper in Pakistan than in other South East Asian countries.

Threats 1. Government Regulation: They face problem if government apply taxes on them which force them to raise the price of their product. 2. Increase in competition: There is large competition in juice market. 3. Entry barrier: Due to less number of entry barriers, a large numbers of local juices enter in juice market. 4. Labor coast: Increasing labor cost. 5. Inflation rate: A rapid increase inflation rate.

Conclusion:
It is a company that has the potential to change all of its weaknesses and threats into strengths and opportunities. If they get successful in overcoming their weaknesses and threats, they may be able to take over the whole market.

References: www.nestle.com www.nestle.com.pk www.definitions.com www.answers.com www.about.com www.wikipedia.org answers.yahoo.com Google Search Engine

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